SEO Certification Course Training Online

BY
Digital Vidya

Enrol in the SEO Certification Course Training Online by Digital Vidya to understand the fundamentals of search engine optimisation via self-study.

Mode

Online

Duration

1 Month

Fees

₹ 11900

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekdays, Weekends

Course overview

The SEO Certification Course Training Online consists of all the key concepts of search engine optimisation (SEO) to help you become a fluent SEO professional. The course curriculum comprises the key components of SEO; such as the SEO framework, best on-page practices, SEO-friendly design, keyword research, and more. 

Moreover, the SEO Certification Course Training Online course by Digital Vidya is a self-paced curriculum, consisting of pre-recorded presentations and videos, crafted by SEO experts. The programme also has instructor-led, live online sessions, real-time case studies, hands-on projects, and a discussion forum, for an interactive learning session. The course also provides free SEO tools for hands-on experience. 

Moreover, the SEO Certification Course Training Online programme also provides a month-long project and take-home assignments to help you further implement the acquired skills. You will also avail of a research-based internship, where you will work on weekly topic research. Once you finish the training course, you can appear for CSEOM and CSEOP certification exams as well.

The highlights

  • Over 4 hands-on projects
  • Self-paced module
  • Over 12 hours of classes
  • Discussion forum
  • 24x7 online trainer support
  • Lifetime access to all the recent course material
  • 100% interview guarantee
  • Instructor-led, interactive online sessions
  • Demo class
  • Hands-on projects
  • Research-based internship
  • A course completion certificate

Program offerings

  • Self-paced module
  • A discussion forum
  • 100% interview guarantee
  • Hands-on projects
  • 24x7 trainer support
  • Lifetime access to course curriculum
  • Instructor-led online classes
  • Research-based internship
  • A course completion certificate

Course and certificate fees

Fees information
₹ 11,900

The total fee for the SEO Certification Course Training Online course has three components: the course fee, GST, and certification exam fee. Candidates can also avail a 10% discount for three or more registrations. 

SEO Certification Course Training Online Fee Structure

Training Course

Fee in INR

Certified Search Engine Optimisation Master

Rs. 11,900

GST

Rs. 2,142

Total Fee

Rs. 14,042

certificate availability

Yes

certificate providing authority

Vskills +1 more

Who it is for

Any marketing student or professional who wishes to master search engine metrics for optimal business growth will benefit from this course. Moreover, the SEO Certification Course Training Online programme by Digital Vidya is the perfect fit for these professionals: 

  • Digital marketers
  • Sales professionals
  • IT professionals
  • Entrepreneurs
  • BBA students
  • HR professionals
  • MBA students
  • B.E. students
  • Marketing professionals
  • Business owners

Eligibility criteria

There are three certification exams that candidates can appear for once they complete the SEO Certification Course Training Online. These include Google Certifications exams, HubSpot Inbound Marketing Certification exam, and Vskills Digital Marketing Certification exams. 

What you will learn

Seo skills

Once you finish the SEO Certification Course Training Online programme, you will:

  • Know the evolution of search engines, how Google operates, SEO basics, and the periodic table of SEO’s succeeding factors
  • Know the basics of HTML, how SEO tools work, and concepts such as meta tags, Google Search Console, Crawling, etc.
  • Execute the best on-page SEO practices for fruitful results
  • Execute keyword research and competitive analysis 
  • Understand and execute SEO-friendly architecture and design
  • Understand key concepts such as SoLoMo (social, local, mobile), link-building, SEO tracking, etc. 
  • Work on SEO site audits, algorithm updates, and various SEO strategies for effective content marketing
  • Understand and implement the key concepts of optimizing technical websites
  • Know about SEO’s future, where it can expand to, and its newer opportunities

The syllabus

History of Search and the Introduction of Search Engine Optimization

  • Evolution of search engines
  • The basics of SEO – how does Google work? 
  • SEO success factors and their periodic table

Best On-Page Practices

  • HTML basics
  • Meta tags, URL, H2, title, images
  • Crawling: Robots.txt, HTML and XML Sitemaps
  • Internal linking
  • Anchor text
  • Important tools: Bing Webmaster, Google Search Console, setting up Google Analytics

Keyword Researching and Competitive Analysis

  • Keyword mapping to various website pages
  • Keyword planner tool (competition, search volumes, business priority, etc.)
  • Competition analysis

SEO-Friendly Architecture and Design

  • How to think before website designing (strategies, goals, measurement models)
  • Mobile adaptive/responsive design
  • The significance of HTTPs
  • Architecture and site schema (rich snippets)

Optimizing Technical Websites

  • Analyzing page speeds (YSlow/GTMetrix/Google Page Speed)
  • Architecture of URL
  • Canonicalization
  • Broken links
  • 404 error pages (custom) 
  • 301 redirects

Link-Building

  • Basics and importance of content marketing
  • Local listings
  • Directory submissions
  • Social bookmarking
  • Using articles and influencers for niche backlinking
  • Optimizing press releases

SEO Strategies and SoLoMo (Social, Local, Mobile)

  • Local listings
  • Basics and significance of content marketing
  • Social bookmarking
  • Directory submissions
  • Using articles and influencers for niche backlinking
  • Optimization of press releases

SEO Site Audits

  • Off-page and on-page audit strategies
  • Tools: Moz (Open Site Explorer, Fresh Web Explorer, etc.), Screaming Frog, domain tools, SEOprofiler, etc.
  • Audit reports

Algorithm Updates

  • Panda
  • Overview of search algorithms
  • Hummingbird
  • Penguin
  • Keeping a track of algorithm updates

SEO Tracking

  • Custom reports of Google Analytics
  • Tracking ranks (Webcam)
  • Creating custom dashboards

SEO’s Future

  • Semantic web
  • Voice search
  • The latest tech and wearable devices
  • Virtual and augmented reality (VR and AR)

Career Paths in SEO

  • Backlink Builder (influencer outreach/manager) 
  • SE0

Admission details

If you wish to join the SEO Certification Course Training Online programme, follow the steps mentioned below: 

  • Head to the official website of Digital Vidya: https://www.digitalvidya.com/
  • Now, look for the “SEO Certification Course Training Online” option on the webpage
  • Click on the option  to go to the SEO course certification page
  • Now, scroll to find the "Apply Now" tab and click on it
  • Enter your Name, Email address, Phone Number, and then choose “Apply Now”
  • Complete the course fee payment and submit the application form

Filling the form

If you want to enrol in the SEO Certification Course Training Online programme by Digital Vidya, you have to fill an application form. In the form, you have to provide your contact details such as email, phone number, and name. Once done, complete the course fee payment and submit your application. 

Evaluation process

Once you finish the SEO Certification Course Training Online course, you will be eligible to sit for two certification exams namely Certified Search Engine Optimization Master (CSEOM) and Certified Search Engine Optimization Professional (CSEOP).  

Both the CSEOM and CSEOP certification exams will be 60 minutes in duration and comprise 50 questions each. To pass the CSEOM exam, candidates have to answer 35 questions correctly. As for the CSEOP exam, candidates have to answer 25 questions correctly. Besides, the candidates can appear for the exams in any of the 70 exam centres in India. 

How it helps

The SEO Certification Course Training Online focuses on helping you hone all the necessary skills to become a certified SEO professional. Through its course content, lessons, projects, and online classes – the training programme makes you familiar with the core concepts of SEO; from keyword research, link building, to optimisations and tool implementation. 

Moreover, the programme will help you understand the current industry methods, simultaneously getting hands-on experience through assignments. The course curriculum will help you become a skilled SEO expert, to be hired by companies that seek certified SEO professionals. 

Instructors

Ms Divya Jain
Instructor
Freelancer

Mr Hiren Joshi

Mr Hiren Joshi
Instructor
Freelancer

Mr Mandar Marathe

Mr Mandar Marathe
Instructor
Freelancer

Mr Kapil Nakra

Mr Kapil Nakra
Co-Founder
Digital Vidya

FAQs

How can I get an SEO certification?

There are many ways to get SEO certification, such as classroom-based or online SEO courses. However, Digital Vidya SEO Certification Course Training Online covers the entire rulebook of SEO, teaching you every core concept to master SEO and its implementation. 

What is the job of an SEO expert?

An SEO expert or certified professional mainly works to optimize a website for higher search engine rankings, through various SEO tools. 

Who awards the SEO certifications?

Digital Vidya awards the SEO certification. 

What happens if I miss a live session?

If you miss a live online class, don’t fret. We pre-record all classes, including the online sessions, and hence, you can review the particular recording. 

Will SEO require any coding?

No, executing proper SEO doesn’t require any expertise in coding. However, you will need some knowledge in analytics code and adding tags. 

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