Complete 2020 Marketing MASTERCLASS for Startups and Leaders

Eduonix

Learn Advanced Digital Marketing Strategy principles such as Belief Framework, CRO, SEO, Content Engagement Plan, and Multi-Channel Lead Generation.

Online

₹ 199 995

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Video and Text Based

Section 1 : Introduction

Introduction
Welcome to Session 1
Homework Links

Section 2 : Build Your Model

Introduction to Building Your Model
Role of Marketing
Importance of Marketing
Introduction to Building Your Model

Section 3 : Step 1: Know Your Numbers

Step 1: Know Your Numbers
HOMEWORK: KNOW YOUR NUMBERS

Section 4 : Step 2: Measuring

Step 2: Measuring
Experience Mapping
The Buying Process
HOMEWORK: BUYER JOURNEY QUESTIONS

Section 5 : Step 3: Conversion Rates

Step 3: Conversion Rates
Industry Averages

Section 6 : Step 4: Building Your Model

Step 4: Building Your Model
Knowing the Value of a Lead
HOMEWORK: BUILD YOUR MODEL

Section 7 : Step 5: Building Your Scenarios

Step 5: Building Your Scenarios
HOMEWORK: BUILD YOUR FUNNEL
Practical Campaign Models

Section 8 : Next Steps

Next Steps
End of Session

Section 9 : The Belief Framework

Introduction to the Belief Framework

Section 10 : Rules of Belief

Rule 1: Everybody has Beliefs
Rule 2: Belief is a Strong Motivator
Rule 3: Belief Preceeds Behavior
Rule 4: All Beliefs can be Developed
Rule 5: Beliefs can be Measured

Section 11 : The Belief Framework

THE 5 BELIEF FRAMEWORK PRINCIPLES

Section 12 : Principle 1: Act Like a Mentor

Principle 1: Act Like a Mentor
Definition of Mentorship
A Mentor is Other-Centered
A Mentor is Authentic
A Mentor is Empathetic
A Mentor is an Authority
A Mentor is Committed

Section 13 : Principle 2: Your Customer is Human

Principle 2: Your Customer is Human
Introduction to Personas
HOMEWORK: DEFINING YOUR TARGET MARKET
Elements of a Good Persona
HOMEWORK: PERSONAS

Section 14 : Principle 3: Identify and Establish the Need

Principle 3: Identify and Establish the Need
Defining Consumer Needs
Create or Satisfy Needs?
HOMEWORK: IDENTIFY AND ESTABLISH THE NEED

Section 15 : Principle 4: You Have the Solution

Principle 4: You Have the Solution
Journey Specific Solutions
HOMEWORK: ESTABLISHING THE SOLUTION
Content Types per Stage
HOMEWORK: DEFINING THE BUYING PROCESS

Section 16 : Principle 5: People Respond to Direction

Principle 5: People Respond to Direction
Ad & Brand Exposure
Two Types of Actions
Creating the Belief Framework
HOMEWORK: THE BELIEF FRAMEWORK

Section 17 : Important Tensions

Values-Based vs Fear-Based Marketing
Features vs Benefits
End of Session

Section 18 : Conversion Rate Optimization (CRO)

Introduction to CRO
Defining Conversion
Building Your Conversion Plan

Section 19 : Step 1: Measure

Measure
3 Primary Methods of Data Analysis
Data Tools and Tags
HOMEWORK: INSTALLING TOOLS
Important KPIs
Funnel Pages
HOMEWORK: DASHBOARD & REPORTS
HOMEWORK: SEGMENTS

Section 20 : Step 2: Analyze

Analyze
Funnel Touchpoints

Section 21 : Step 3: Strategize

Strategize
Hypothesize
Prioritize
HOMEWORK: CRO WORKLOG

Section 22 : Step 4: Design

Design
Mobile Design
Buzzword Compliance
User Experience
Consumer Focus

Section 23 : Step 5: Implement

Implement

Section 24 : Step 6: Learn

Learn

Section 25 : Key CRO Takeaways

Key CRO Takeaways
End of Session

Section 26 : Search Engine Optimization (SEO)

Introduction to SEO
Defining Modern SEO
The 5 Primary Keys of SEO
Common SEO Myths and Misconceptions
Why is SEO Important?
The SEO Plan

Section 27 : Part 1: Technical SEO

Technical SEO
Meta Tags
Meta Tag: Title
Meta Tag: Description
URL Construction
Duplicate Content

Section 28 : Part 2: Content

Content
Stage 1: Keyword Research
4 Steps of Keyword Research
HOMEWORK: KEYWORD LIST
Stage 2: Content Audit
Conducting a Content Audit
Stage 3: Competitor Analysis
Stage 4: User Experience

Section 29 : Part 3: Linking

Linking
Internal Linking
External Linking
Link Flywheel
Link Types
Link Building Strategies
HOMEWORK: SOCIAL INFLUENCERS

Section 30 : Metrics

Metrics
Keyword Rankings
Backlinks & Linking Root Domains
Organic Traffic
Average Time-On-Page
Pages Per Session
Returning Users
Bounce Rate
Page Speed
Traffic By Device
Conversions
End of Session

Section 31 : Content Engagement Plan

Introduction to Content Engagement Plan
Modern Marketing Funnel
Why Content Fails
What Makes Content Valuable?
Interactive Content
Personalize Content
Full-Funnel Content Plan
Defining Content Type
Consumer-Centric Content

Section 32 : Stage 1: Tofu Content

TOFU Content
TOFU Spotlight: Social Media
TOFU Content Examples

Section 33 : Stage 2: Mofu Content

MOFU Content
MOFU Goals and Tactics
MOFU Content Examples

Section 34 : Stage 3: Bofu Content

BOFU Content
BOFU Goals and Tactics
BOFU Content Examples

Section 35 : Stage 4: Retention Content

Retention Content
Retention Goals and Content Types
Retention Content Examples

Section 36 : Measuring Success

Measuring Success

Section 37 : Homework

HOMEWORK: CONTENT ENGAGEMENT PLAN
End of Session

Section 38 : Multi-Channel Lead Acquisition

Introduction to Multi-Channel Lead Acquisition

Section 39 : Data Informed

Data Informed
Primary Success Metrics
Syncing Your Accounts
Tracking & UTM Codes
HOMEWORK: UTM CODES
Custom Dashboards
HOMEWORK: DASHBOARD & REPORTS
HOMEWORK: SEGMENTS

Section 40 : All Channels Are Part Of The Journey

All Channels Are Part Of The Journey

Section 41 : Integrated Marketing Communications (IMC)

Integrated Marketing Communications (IMC)
IMC Defined
IMC Strategy
IMC Examples & Marketing Mix

Section 42 : Device Agnosticism

Device Agnosticism

Section 43 : Branded Style Guide

Branded Style Guide
Manual of Styles
Example Style Guides

Section 44 : Channel: Email

Introduction to Email
Email Metrics
Email Design
Email Personalization
Lead Nurturing Campaigns
Different Types of Lead Nurturing Emails
Growing Subscribers

Section 45 : Channel: Social

Introduction to Social
LinkedIn
Facebook
Twitter
YouTube
Other Social Networks

Section 46 : Channel: Search Marketing

Introduction to Search Marketing
#1: Be Found at Every Stage
#2: Drive Dual Strategies
#3: Boost Conversions
#4: Dominate the SERPs
#5: Conversions

Section 47 : Channel: Remarketing

Introduction to Remarketing
Why Remarketing Works
Different Types of Remarketing
End of Session

Popular Courses

Popular Platforms

Popular Searches