Digital Marketing Masterclass 2018 - 23 Courses in 1

BY
Eduonix

Learn about Social Media Marketing, Facebook, SEO, YouTube, Email Marketing, and Websites to help your business grow.

Lavel

Beginner

Mode

Online

Fees

₹ 199 995

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Digital Marketing Masterclass 2022 - 23 Courses in 1 certification course is project-based and includes real-world case studies to help students practically apply their skills. The course's goal is to teach students current marketing approaches and strategies that will help them grow their business until they earn a good living. Digital Marketing Masterclass 2022 - 23 Courses in 1 online certification is designed by Phil Ebiner -  Film Director, Cinematographer & Instructor and Diego Davila - Entrepreneur, Social Media Innovator, and Instructor and is available through Eduonix, an ed-tech firm working to provide the best content and learning methodologies.

Digital Marketing Masterclass 2022 - 23 Courses in 1 online course offers more than 2 hours of HD video content in the form of 301 well-organised lectures covering topics such as finding a target market, branding business, designing a website, content marketing & paid marketing, blogging & copywriting, search engine optimisation (SEO), video marketing and YouTube, Facebook pages and groups, Facebook and Google Ads, retargeting with Facebook Ads, Twitter, Instagram, Pinterest and Linkedin, live streaming on social media, answering questions on Quora, Podcasting and more.

The highlights

  • Self-paced course
  • English videos with subtitles
  • 27.03 hours of pre-recorded video content
  • 301 online lectures
  • 30-day money-back guarantee
  • Lifetime access
  • Accessible on portable devices

Program offerings

  • Self-paced course
  • English videos with subtitles
  • 32.5 hours of pre-recorded video content
  • 301 online lectures
  • 30-day money-back guarantee
  • Lifetime access
  • Accessible on portable devices

Course and certificate fees

Fees information
₹ 199  ₹995
certificate availability

No

What you will learn

Digital marketing skills Marketing skills Seo skills Advertising skills

After completing the Digital Marketing Masterclass 2022 - 23 Courses in 1 online training, Students will gain a comprehensive understanding of the principles of Digital Marketing and concepts such as Search Engine Optimisation (SEO)Social Media Marketing, Video Marketing, Blogging, Copywriting, Email Marketing, and Podcasting. Students will learn how to create a digital presence for their enterprises, build a website for their businesses, and grow it to make money.

The syllabus

Section 1 : Introduction

  • Welcome! Let's Do This!
  • Learn Our Digital Marketing System in 10 Minutes

Section 2 : Define your Business and Target Audience

  • Define Your Purpose
  • CASE STUDY: 3 Brand's Purpose
  • Positioning Your Brand
  • CASE STUDY: Amazon and Harley Davidson Positioning
  • Unique Selling Proposition 
  • Personality: What's Yours?
  • CASE STUDY: 3+ Brands Show Their Personality
  • Find Your Audience
  • Validate Your Business

Section 3 : Brand Identity

  • Branding Basics 
  • CASE STUDY: 3 Company Styles
  • Tools for Creating Graphics
  • Quick Canva Tutorial
  • Quick Photoshop Tutorial

Section 4 : Websites

  • Website Tools & Why I Use WordPress 
  • Choose Your Domain Name
  • Intro to WordPress Course Lessons
  • Purchase Hosting and Install WordPress
  • Navigating WordPress
  • Install and Activate Themes
  • Add a Static Home Page 
  • Editing a Page & Change the Site Title
  • Add and Edit a Menu
  • Publishing website
  • Writing a New Post & Organizing Your Blog
  • Blog Page Design - Excerpts vs Full Content
  • Adding Videos 
  • Customize the Sidebar
  • Add Images to Sidebar
  • Facebook Like Widget
  • Add a Site Widget
  • Add Site Icon with a Plugin
  • Make Your Website Responsive and Mobile Friendly
  • Customize Footer Information
  • Find, Install, and Activate Plugins
  • Backing Up Your Website
  • Securing Your Site from Attackers
  • Make Your Site SEO Friendly
  • Make Your Website Faster
  • See your Google Analytics in WordPress
  • Block Spam with Akismet
  • WordPress Commenting Systems _ Plugins
  • Secure Contact Forms in WordPress
  • Pretty Link Redirects - Link Shortener
  • Editorial Calendar
  • Free Email Marketing in WordPress
  • Add Social Sharing Buttons
  • Add a Welcome Mat to Increase Opt-Ins
  • 3 Ways to Increase Opt-Ins with Sumo
  • What Pages Do You Need?
  • Design a Home Page that Works
  • The Start Here and About Page
  • The Resource Page

Section 5 : Email Marketing

  • Easy Email Marketing Funnel
  • Email Marketing Tools
  • Lead Magnets
  • Where to put opt-in forms
  • Segmenting and Tagging Your Subscribers
  • Email Sequences
  • Better Email Subject Lines
  • Using Analytics to Improve Emails
  • CASE STUDY: 100 Subscribers in Less Than 1 Week

Section 6 : Copywriting & Blogging

  • Copywriting Basics
  • A.I.D.A
  • CASE STUDY: A Sales Page That Works
  • 10 Commandments of Copywriting
  • Write Better Headlines
  • Write Quality Articles
  • Optimize Your Website SEO

Section 7 : YouTube

  • Intro to YouTube
  • CASE STUDY: The YouTube Sales Funnel
  • YouTube SEO - Watch Time vs. Views
  • Keyword Research for YouTube Videos
  • Start Your New Channel
  • Channel Art and Icon
  • Channel Description
  • Customize Your Channel Design
  • Add a Channel Trailer
  • YouTube Channel Settings and Verification
  • Upload Defaults, Featured Content, and Channel Branding
  • Uploading Videos + Titles, Tags, Description
  • Cards and End Screens
  • Use YouTube Analytics to Grow Your Channel
  • Quickly Respond to Fans with the Community Tab
  • Live Streaming with YouTube Live
  • Free Music on YouTube
  • Create a YouTube Ad
  • Spy on Competition with Social Blade
  • TubeBuddy: Optimize Your YouTube Experience

Section 8 : Video Marketing

  • Video Marketing Basics
  • Video Equipment for Beginners
  • Tools to Make Your Videos More Pro
  • Structure a Video that Sells
  • Intro to Video Production Bootcamp
  • What Type of Video Should You Make?
  • What Makes a Great Video?
  • Come Up with Great Video Ideas
  • Plan Your Video
  • The Pre-Production Checklist
  • Intro to Eqiupment
  • Camera Options
  • Microphone Options
  • Lighting Options
  • Editing Tools
  • Exposing Your Shot
  • Compose Your Shots
  • Filming Yourself
  • Getting the Right Shot
  • Choose a Background
  • My Office Video Setup
  • Exposing with DSLR and Mirrorless Cameras
  • Focus with DSLR and Mirrorless Cameras
  • Stabilize Your Shots
  • Know Your Lenses
  • Shoot with your Smartphone
  • Shoot with Your Webcam
  • Record Great Screencast Videos
  • Choose the Right Microphone
  • Record Better Audio in Any Environment
  • Lavalier Microphones
  • Shotgun Microphones
  • Recording Audio with Your Computer
  • Why We Light
  • Use Natural Light
  • Three Point Lighting

Section 9 : Facebook Groups

  • Why Facebook Groups?
  • Start a Facebook Group for Your Audience
  • Facebook Group Tips: Grow an Engaged Audience
  • Posting Types, Live Streaming to Groups, and Scheduling Posts

Section 10 : Facebook Pages

  • Why Facebook Pages are Important for your Business
  • Creating a Stunning Facebook page for your business
  • Adding Essential information to your Facebook Page
  • Selecting your Profile Image
  • Creating Professional Facebook Cover Image for your Pages
  • Creating a captivating Facebook Page Description using the absolute Best Keywords
  • Getting your Facebook Page Username
  • Setting up your Facebook Page Target Audience
  • Facebook Page Apps to increase fans engagement
  • Top 9 Ways to Monetize your Facebook Page
  • Exploring Publishing tools
  • Scheduling Facebook posts
  • Facebook Call-To-Action Button
  • How to spy your competitors on facebook
  • How to guarantee your fans see all your posts
  • Exploring Facebook Insights
  • Promoting your Facebook Page
  • Four Unlimited sources of royalty free images

Section 11 : Facebook Ads

  • Introduction to Facebook Ads
  • Introduction to the Facebook Ads Manager
  • Setting Up Your Payment Account
  • Define Your Target Audience
  • Level 1 - Creating the Ad
  • Level 1 - Boosting your Post
  • Level 2 - Creating your Ad in the Ads Manager
  • Tips to Get Your Ad Approved
  • Analyzing Results

Section 12 : Facebook Retargeting

  • What is Facebook Retargeting and Why is it Important for You
  • Creating a Facebook Pixel
  • Installing the Pixel in WordPress
  • Installing the Pixel in Non-WordPress Sites
  • Testing the Pixel
  • Creating your Audience with the Pixel
  • Facebook Pixel Advanced Audience Creation
  • Message "Your Audience is too Small"
  • Creating a Facebook Ad with the Pixel Audience

Section 13 : Facebook for Local Business

  • How Facebook Ads Can Help Your Local Business
  • This is the Plan for your Local Business
  • Reaching People Around Your Business
  • Create Your Local Business Ad

Section 14 : Google Adwords

  • Google Adwords for your Business
  • How Adwords Works
  • Example of Ads that we are creating
  • Setting up your Adwords Account
  • Exploring the Adwords Interface
  • Discovering the Best Keywords
  • Creating a Google Adwords Search Campaign
  • Selecting your Audience
  • Choosing your Bid settings for Google Adwords
  • Creating an Ad group and Adding Keywords
  • Finalizing your Google Adwords Ad
  • Managing your Google Ads Campaigns and Analytics
  • Creating a YouTube Ad with Google Adwords
  • Your Next Steps

Section 15 : Google Analytics

  • 186
  • Setting Up Google Analytics
  • Navigating the Google Analytics Dashboard
  • Know Your Audience with Analytics
  • User Acquisition and Behavior Flow
  • See Where Visitors Click with Page Analytics
  • User Behavior and Site Speed
  • Setting Up Goals

Section 16 : Twitter

  • Why Twitter Can Help Grow Your Business
  • Choose the Best Username
  • 4 Tips for Choosing Your Twitter Handle
  • Creating Your Twitter Account
  • Creating an Outstanding Twitter Profile Page
  • Adding your Profile and Header Photo
  • Writing an Optimized Twitter Bio
  • Choose Your Pinned Tweet
  • Connecting with Other Influencers
  • Twitter Hashtags
  • Growing your Twitter Presence with Jooicer
  • Add Twitter Buttons to Your Website
  • Add Twitter Widgets to Your Website
  • Twitter Ads - Creating Your Ads Account and Campaign
  • Twitter Ads - Adding your Payment Method
  • Twitter Ads - Creating other Twitter Ads
  • Twitter Ads - Promoting a Tweet

Section 17 : Instagram

  • Why Instagram Can Help Grow Your Business
  • Instagram for Business - Whats our Strategy
  • Create an Instagram for Business profile
  • # 1 Building a Killer Instagram Profile
  • #2 Building a Killer Instagram Profile
  • #3 Building a Killer Instagram Profile
  • #4 Building a Killer Instagram Profile
  • Accessing the Ads Manager
  • Creating your First Instagram Ad
  • Creating you Instagram Ad inside the App
  • Important Tips to have a Successful Ad on Instagram
  • #1 Mistake People Make on Instagram
  • #2 Mistake People Make on Instagram
  • #3 Mistake People Make on Instagram
  • #4 Mistake People Make on Instagram
  • #5 Mistake People Make on Instagram
  • #6 Mistake People Make on Instagram
  • Tools to create Instagram Photos
  • Creating Viral Instagram Photos
  • Instagram Live and Instagram Stories

Section 18 : Pinterest

  • Why Pinterest Can Help Grow Your Business
  • Opening a Pinterest Business Account
  • Verify Your Account
  • Linking Pinterest with other Social Media platforms
  • Optimizing your Pinterest Profile
  • Creating Boards
  • Using "Secret" Boards
  • The Powerful Pinterest notification
  • Pinterest Chrome Extension
  • Adding Pinterest to your Website
  • Pinterest Ads - Getting started
  • Pinterest Ads Panel Overview
  • Creating a Pinterest Ad
  • Creating Pinterest Ads Fast
  • Pinterest Analytics

Section 19 : LinkedIn

  • Welcome to LinkedIn Marketing
  • Setting up your LinkedIn Account
  • Adding Experience, Skills, Accomplishment to your LinkedIn Profile
  • Adding a Professional Background Photo
  • Add Media to Your Profile
  • Changing your LinkedIn URL
  • Adding your Website to LinkedIn
  • Creating Shareable Content on LinkedIn
  • LinkedIn Company Pages Examples
  • Creating a LinkedIn Company Page
  • Managing your LinkedIn Company Page
  • Publishing Content in your LinkedIn Company Page
  • Getting $50 in LinkedIn Ads Credits
  • LinkedIn Ads Introduction
  • Creating a LinkedIn Sponsored Content Ad
  • Waiting for LinkedIn Ad Approval
  • Creating a LinkedIn Text Ads Campaign
  • Creating a LinkedIn Sponsored InMail Campaign
  • Quick View of the LinkedIn Campaign Manager

Section 20 : Periscope

  • What is Periscope?
  • Creating Your Periscope Account
  • Use Your Periscope Description for Marketing
  • Use Periscope Like a Pro
  • Live Scope Stats
  • How Often to Periscope
  • Deal Periscope Session Length
  • Using Powerful Titles in Your Scopes
  • Getting Feedback from your Audience
  • Using your Scopes in Other Channels
  • Equipment to Make Scopes Look Professional

Section 21 : Social Media Live Streaming

  • Using Social Media Streaming to Grow your Business
  • Basic Equipment for Social Media Streaming
  • Planning an Irresistible Live Streaming Session
  • Running a Facebook Live Session from your Smartphone
  • Sharing our Facebook Live Session
  • 3 ways to Reuse your Facebook Live Sessions
  • YouTube Live Basics
  • Running a YouTube Live from your Smartphone
  • Instagram Live
  • Periscope Live
  • Introduction to OBS Broadcaster Software
  • Setting up your OBS software
  • Using OBS Studio Mode
  • Facebook Live Streaming with OBS
  • YouTube Live Streaming with OBS
  • Simultaneous Streaming to Facebook, YouTube and Periscope
  • Other Awesome Software for Live Streaming

Section 22 : Podcasting

  • Podcasting Basics
  • Podcasting Tools
  • Hosting Your Podcast with Libsyn
  • Adding ID3 Tags
  • Submitting Podcast to iTunes
  • Outsourcing Podcast Work
  • Validate Your Podcast Feed

Section 23 : Quora

  • Quora Basics
  • Finding, Answering, and Optimizing Your Quora Answers

Section 24 : Conclusion

  • Thank You Video

Instructors

Phil Ebiner
Instructor
Eduonix

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