Social Media Marketing - Digital Marketing Strategy

BY
Eduonix

Learn how to use free advertising techniques on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Mode

Online

Fees

₹ 199 995

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Social Media Marketing - Digital Marketing Strategy online course has been revised with new strategies in response to changing client trends. Individuals who enrol will also be included in a group with their peers to receive assistance and advice, as well as all the latest news and suggestions as they emerge. Individuals will learn about customer psychology and how to integrate it into their social media marketing, content generation, and sales processes.

Social Media Marketing - Digital Marketing Strategy New 2019 certification course is developed by Philomena Timberlake - Entrepreneur, Owner of SME Heroes, Digital Marketing Specialist & Instructor and is made available through Eduonix, an Educational firm to provide best-in-class learning material and methodologies. Social Media Marketing - Digital Marketing Strategy online training will teach individuals the strategies to master Social Media Marketing, Blogging & Vlogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production,  and Instagram Photography. The classes also contain a part on how to take display photos for your social media profile using simply an iPhone or an Android phone.

The highlights

  • Self-paced course
  • English videos with subtitles
  • 20.44 hours of pre-recorded video content
  • Online lectures
  • Access to support group
  • 30-day money-back guarantee
  • Accessible on portable devices

Program offerings

  • Self-paced course
  • English videos with subtitles
  • Pre-recorded video content
  • 280 online lectures
  • Access to support group
  • 30-day money-back guarantee
  • Accessible on portable devices

Course and certificate fees

Fees information
₹ 199  ₹995
certificate availability

No

What you will learn

Digital marketing skills Social media marketing

After completing the Social Media Marketing - Digital Marketing Strategy New 2019 online training, individuals will have a thorough understanding of the concepts of social media marketing and digital marketing to develop online marketing strategies. Individuals will be able to employ social media advertising strategies and host ad campaigns on platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube. Individuals will be capable of launching their online marketing website, establishing an online presence, and generating leads to help their business grow.

The syllabus

Social Media Marketing - Understanding Social Media Marketing

  • Mastering Social Media Marketing 
  • Introduction To The Social Media Marketing Masterclass
  • Introduction To The Social Media Marketing Section
  • The Social Media Marketing Monster
  • Free Vs Paid Traffic
  • What Is Marketing?
  • What Is Media?
  • What Is Social? 
  • Local Vs International
  • Activities To Complete

Introduction To Marketing As A Business Priority

  • Introduction To Marketing As A Business Priority
  • The Marketing Company
  • Feast And Famine
  • Continuous Marketing 
  • The 80/20 Principle
  • Sales And Marketing
  • Activities To Complete

Social Media Marketing - The Buyer Journey

  • Introduction To Understanding The Buyer Journey 
  • Meet Bob
  • The Seven Steps To Marriage
  • The Buyer Journey AIDA 
  • Attention Content
  • Interest Content
  • Desire Content
  • Action Content
  • Activities To Complete

Bob's World View

  • Introduction To Bob's World View
  • Understanding World Views
  • Understanding Bob
  • Confirming A World View
  • The Family Kettle - Bob's World View
  • Bob's World View - Activities To Complete

Social Media Marketing - Social Media Marketing And SEO

  • Introduction To Social Media Marketing & SEO
  • The Truth About Social Signals
  • The Problem With New Websites
  • The Snowball Effect
  • The Great Deception
  • Your Website As Your Data Center
  • Activities To Complete

Social Media Marketing - Social Media Marketing Platforms

  • Introduction To Social Media Marketing Platforms
  • Finding Bob
  • What Platform Should I Use?
  • Business Or Personal Branding?
  • Social Media Branding Tips
  • Creating Your Social Media Marketing Biography
  • House Keeping
  • Activities To Complete

Social Media Marketing - Posting On Social Media Platforms

  • Introduction To Posting On Social Media Platforms
  • The Golden Rules
  • Curation Vs Creation Of Content
  • What Types Of Content Should I Create?
  • Written Content
  • Photography Content
  • Infographics Content
  • Podcast Content
  • Video Content
  • Automation Best Practices
  • Activities To Complete

Social Media Marketing - Social Media Posting Ideas

  • Introduction To Social Media Posting Ideas
  • Where Do I Get Posting Ideas From?
  • Stupid Questions
  • Conversations
  • Stories - The Power Of Narrative
  • Industry News
  • Content Capture Systems
  • Respecting Your Audience
  • Activities To Complete

Social Media Marketing - Creating A Social Media Marketing Post

  • Introduction To Creating A Social Media Marketing Post
  • Take Them To The Movies
  • Headlines
  • Body Text
  • Using Images
  • Video Posts
  • Quizzes And Polls
  • Links
  • Hashtags
  • Activities To Complete

Social Media Marketing - Community Based Marketing

  • Introduction To Community Based Marketing
  • The Best Kept Secret
  • Choosing A Niche For Your Community
  • Choosing A Platform For Your Community
  • Gate Keepers
  • Community Rules
  • Shared Ownership
  • Visiting Other Communities
  • Activities To Complete

Social Media Marketing - Building A Social Media And Content Marketing Plan

  • Introduction To Building A Social Media Marketing Plan
  • Why You Need A Plan
  • Your Social Media Schedule
  • Your Content Calendar
  • Setting Realistic Time Frames
  • Responsibilities And Roles
  • SMART Goals For Your Marketing

Social Media Marketing - Cases Studies

  • Introduction To Social Media Case Studies
  • Social Media Marketing Mistakes - Part 1
  • Social Media Marketing Mistakes - Part 2
  • Twitter Case Studies
  • Facebook Case Studies
  • LinkedIn Case Studies
  • YouTube Case Studies
  • Instagram Case Studies
  • Pinterest Case Studies
  • Social Media Case Studies - Activities To Complete

Creating Social Media Images

  • Introduction To Creating Social Media Images With Adobe Spark
  • Adobe Spark - Tools Explained
  • Example Of An Adobe Spark Image Created On Desktop
  • Activities To Complete - Adobe Spark
  • Example Of An Adobe Spark Image Created On Mobile

Profile Image - Creating Your Social Media Profile Image

  • Introduction To Social Media Profile Image Creation
  • Equipment Needed
  • Understanding Your Camera

Profile Image - Lighting And Posing Your Subject

  • Offset Lighting Set Up For Portraits
  • Front Lit Lighting For Portraits
  • Setting The Exposure
  • Posing The Face

Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone

  • Editing A Male Portrait
  • Finishing Your Male Portrait
  • Editing A Female Portrait

Blogging - Copywriting For Blogs And Articles

  • Introduction To Blogging & Copywriting
  • Identifying Your Niche Audience
  • Finding Your Style As A Writer
  • Preparation - Tracking Ideas For Your Blogs And Articles
  • Page Setup And Formatting
  • Links And Actions
  • Additional Content On The Page

Blogging - Writing Your Copy

  • AIDA Copywriting
  • AIDA - The Attention Phase
  • AIDA - The Interest Phase
  • AIDA - The Desire Phase
  • AIDA - The Action Phase
  • Additional Thoughts For Your Blogging And Article Writing

Email Marketing - Building Your Email List

  • Introduction To Email Marketing
  • Email Marketing - Grasping The Concept
  • Email Marketing Software - Choosing Your Provider
  • Building Your Email Marketing List
  • Different Ways To Get An Email Sign Up
  • Asking For The Email
  • The Magic Of PDFs

Email Marketing - Using Your Email List

  • An Email List Is For Selling Stuff Right?
  • Email Marketing Styles

Email Marketing - Email Copywriting

  • Email Writing Styles
  • Email Copywriting Using AIDA
  • Email Spam Traps And Pitfalls

Email Marketing - Email Analytics - Automations - Maintenance

  • Email Analytics - What To Measure
  • Email Automation - Understanding Its Usage
  • Using Surveys

Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search

  • Introduction To Local SEO Training Section
  • Google Search - Understanding How Google Search Works

Local SEO + SEO - Google Search And Your Position In Local Search

  • Local SEO Ranking Factors
  • Your Local Ranking Factors - How They Impact Local Search Results
  • Your Analytics Spreadsheet
  • Domain Authority And Page Authority
  • Trust Flow
  • Check Your Local SEO Ranking Scores
  • Google Local Search

Local SEO + SEO - Google My Business - A Strong Local SEO Factor

  • Google My Business
  • Cleaning Up Old Google Listings
  • Creating A Google Review Strategy

Local SEO + SEO - Building Up Reviews - Including Google Local Reviews

  • Citations - An Introduction - Setting Up A NAP Page
  • Managing Your Citations

Local SEO + SEO - Backlinks - Understand How They Improve SEO

  • Back Linking - An Introduction
  • Checking The Quality Of Your Back Links
  • Building Back Links
  • Social Media Business Pages As Back Links

Local SEO + SEO - On Site SEO - Improving Your Sites SEO

  • Content Marketing As Part Of Your SEO
  • Creating Your Content

Local SEO + SEO - Keyword Optimization For Powerful SEO

  • Understanding Keywords
  • Keyword Strategies - How To Use Keywords Effectively
  • Inserting Your Keywords On Your Website

Local SEO + SEO - Local Business Online Marketing

  • Marketing A Local Business
  • AIDA Marketing - An Overview
  • Adwords - An Introduction
  • Google Profiles For Google Personal Accounts
  • Setting Up A Local SEO Marketing Consultancy

YouTube Marketing - YouTube Channel Setup And SEO

  • Building Your YouTube Landing Page
  • YouTube SEO - The Importance Of Titles
  • YouTube SEO - The Importance Of Your Descriptions
  • YouTube SEO - The Importance Of Tags
  • YouTube End Screen Annotations
  • YouTube Analytics
  • Publishing And Sharing Your Videos

YouTube Marketing - YouTube Video Launch Strategy

  • The Real Secret To A Successful YouTube Video Launch
  • Eyes On The Prize

Audio Production - Mastering Audio Production For Video And Podcasting

  • Introduction To Audio And Video Production
  • Introduction To Mastering Audio Production
  • Technical Challenges You Will Face
  • Choosing Your Microphone
  • Positioning Your Microphone
  • Reducing Echo
  • Reducing Background Noise
  • The Perfect Studio
  • Additional Equipment

Video Production - Mastering Video Lighting And Subject Composition

  • Introduction To Mastering Video Lighting
  • Camera Choices
  • Lighting Choices
  • Composition And Presentation
  • Webcam And Smartphone Setup
  • 3 Light Setup For DSLR And Camcorder
  • 5 Light Setup For DSLR And Camcorder
  • Teleprompter And Reference Monitor
  • Setting An Exposure

Video Production - Green Screen Video Production

  • Introduction To Green Screen Video Production
  • Chroma Keying
  • Lighting A Backdrop
  • XSplit Broadcaster - An Introduction
  • XSplit Settings
  • Building A Presentation
  • Screen Capture

Video Production - On Camera Presence - Getting Comfortable On Camera

  • Introduction To On Camera Presence
  • Why You Need A Studio
  • Communicating With Warmth
  • Talking To Bob
  • Find Your Natural Self
  • Practice Makes Perfect
  • Take 2
  • Additional Tips

Video Production - Writing A Promotional Script For Your Video

  • Introduction To Writing A Promotional Script For Your Video
  • Meet Bob
  • AIDA Psychology
  • Attention
  • Interest
  • Desire
  • Action

Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition

  • Introduction To Editing With Adobe Premiere Pro And Adobe Audition
  • Setting Up Your Folder Structure
  • Color Grading Your Video
  • Audio Correction Techniques
  • Cutting Options - Video Editing
  • Breath And Click Removal
  • Advanced Audio Cleaning
  • Adding Music To Your Video
  • Exporting Your Video

Introduction To Vlogging

  • Introduction to Vlogging
  • What Is Vlogging
  • Vlogging Equipment - Budget Or 4k?
  • Vlogging Equipment - Budget Recommendations
  • Vlogging Equipment - Choosing Your 4k Camera
  • Vlogging Equipment - Choosing Your Microphones
  • Vlogging Equipment - Tripods And Accessories
  • Filming Techniques
  • Editing A Vlog
  • Activities For The Vlogging Section

Understanding Instagram

  • Introduction To Instagram Marketing
  • Understanding Instagram
  • Growing Your Audience
  • Hashtagging Tools
  • Better Pictures With Your Phone - Controlling The Exposure
  • Basic Composition - The Rule Of Thirds
  • Understanding Light
  • Controlling Your Background
  • Editing Your Images With Snapseed
  • Understanding Instagram - Activities To Complete

Quora Marketing

  • Introduction To Quora Marketing
  • What Is Quora?
  • Setting Up Your Quora Profile
  • Finding Quora Questions To Answer
  • Writing A Quora Answer
  • Quora Growth Tips
  • Quora Activities To Complete

Pinterest Marketing

  • Introduction To Pinterest Marketing
  • What Is Pinterest?
  • Setting Up Your Pinterest Business Profile
  • Creating A Board On Pinterest
  • Creating Pins On Pinterest
  • Understanding Rich Pins And Buyable Pins
  • Pinterest Growth Tips
  • Pinterest Board Strategy Examples
  • Pinterest Tools
  • Pinterest Activities To Complete

Introduction To Podcasting

  • Introduction To Podcasting
  • What Is Podcasting?
  • Getting Started With Podcasting
  • Podcasting Equipment
  • Designing Your Podcast
  • Podcast Recording Tips
  • Finding Guests For Your Show
  • Editing Your Podcast With Adobe Audition
  • Marketing Your Podcast
  • Podcasting Activities To Complete

Course Summary

  • Summary For The Course

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