Business Analytics Course

BY
Edupristine

Enrol in Business Analytics course by EduPristine to steer your career in the direction of machine learning, Artificial Intelligence (AI), and data science.

Mode

Online

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom +1 more
Mode of Delivery Video and Text Based

Course overview

Predictive Business Analytics is experiencing a boom in the business intelligence sector and offers a promising future to high-performing skilled professionals. The EduPristine Business Analytics certification course will equip business professionals to improve career opportunities in various industries. Tools like R, Python, Excel, Anaconda, Jupyter, and more have become a prerequisite to entering the business analytics market, and this course covers them all.

The Business Analytics Certification Training is an intensive online course with 100+ hours of instructor-led training. It combines relevant theoretical and experiential learning. The subject matter experts at EduPristine provide real-life case studies and comprehensive study notes through an extensive curriculum of 12 modules. These include building a foundation for business analytics through various analytics tools and working on capstone projects.

Further, the Business Analytics Certification Course by EduPristine also provides soft skills training and hands-on scenario simulation. The programme admits only 30 students in a batch. It goes beyond classroom training as there are dedicated discussion forums, interview skills workshops, and After Course Engagement (ACE). 

The highlights

  • 109 hours of instructor-led training
  • Self-paced education
  • Live virtual classes
  • Access to LMS for one year
  • Case-studies 
  • Hands-on training
  • Business Analytics certification
  • Capstone project
  • Dedicated discussion forums
  • After Course Engagement (ACE)
  • Comprehensive study notes
  • Interview skills workshop
  • Soft skill training
  • Tangible Career Benefits

Program offerings

  • Classroom training
  • Corporate training
  • Post session case studies
  • Comprehensive course material
  • Job update
  • Interview preparation
  • Capstone projects
  • Discussion forum
  • Business analytics certification

Course and certificate fees

certificate availability

Yes

certificate providing authority

Edupristine

Who it is for

This Business Analytics Course is meant for everyone who wants to step into the analytics industry and enhance their technical and programming skills. Students and professionals from a business background are the best fit for this course, but even IT professionals and interested candidates from other industries can apply for this course. 

No programming knowledge is required before joining the course; however, candidates should have a basic understanding of statistics, excel and R software. 

Eligibility criteria

The candidates with a professional or academic background in Mathematics, Economics, Business Management, or Engineering are fit to enroll in this course.

Participants must have a basic knowledge of statistics and analytics tools like Excel and R software to make the learning process more comfortable. 

What you will learn

Data science knowledge Machine learning Presentation skills Knowledge of python Knowledge of excel

After successful completion of the course in Business Analytics, candidates will be adept in the following skills:

  • Performing data analytics in Excel using data manipulation and statistical functions
  • Learning to develop supervised, semi-supervised, and unsupervised algorithms to conduct market basket analysis
  • Knowledge of business analytics via Python, Anaconda, Jupyter, and R
  • Building a decision tree model and learning about tree-based algorithms
  • Understanding assumptions, mechanics, and diagnosis in clusters
  • Familiarity with R and R Studio and understanding their installation, functionality, and capabilities

The syllabus

Introduction to Analytics and Excel

Introduction to MS Excel
  • Why MS Excel
  • Functionalities for a Data Scientist
  • Using Excel
Data Analysis in Excel
  • Basic Data Manipulation Functions
  • Mean, Maximum, Round, Sum etc.
Statical Functions
Filter, Sort, Lookup in Excel
Using Pivots in Excel
  • Creating Pivot Tables and Charts
  • Usage of Slicers
Plotting in Excel – Usage of Visualization Capabilities

Learning R

Introduction to Programming
Introduction to R and RStudio
  • What is R?
  • What is Open Source?
  • Capabilities of R
  • GUI for R
  • R IDE -   RStudio
Installation and Functioning of R and Rstudio
Using R
  • R interface
  • R Session
  • R Console
  • Getting Help
  • Entering and Running Commands/Programs
Programming in R
  • Data Types
  • Operators in R
  • Data Input and Output
  • R Data Frames
  • R statistics – Mean, Median, Mode etc.
  • Data Manipulation in R – Counting, Merging, Append, Sort, Subset, Filter, New Variable Creation etc.
  • R Logical Statements - If/ else, Loops etc.
  • Plotting- Graphs and Charts
  • Packages in R- Details of the most commonly used packages
Functions in R (High Level)
R- Best Practices

Analysis in R and Statistics

What is Statistics
Data Types
  • Qualitative vs. Quantitative
  • Basic Operations Based on Data Type
Variables
Measurement Scales
Measures of Variance
Measures of Central Tendency
Correlation vs. Causation (Correlational vs. Experimental Research)
Sampling – Usage of Sampling
Distributions
Normal Distribution
  • Why the "Normal distribution" is Important
  • Illustration of How the Normal Distribution is Used in Statistical Reasoning
  • Characteristics
  • Standard Normal Distribution
Central Limit Theorem
Hypothesis Testing
  • What is Hypothesis Testing?
  • The magic of Hypothesis Testing
  • Null and Alternate Hypothesis
  • P Value
  • Usage of Hypothesis Testing in Business Problems
  • Explanation of Hypothesis Testing Using Real World Example
Types of Hypothesis Testing
  • Z test
  • T test
  • Chi Square test
Introduction to ANOVA and Basics of Regression/Classification

Linear Regression

Introduction to Simple Linear Regression
Graphical Understanding of Regression (Scatter Plot, Box Plot, Density Plot)
Example Problem and Mathematics behind Regression
Assumptions for Linear Regression
Correlation (Linear and Non Linear)
Introduction to Multiple Linear Regression
Building A Regression Model (Steps to Establish a Regression)
  • Data Preparation – Data Audit, Missing Value and Outliers
  • Building the model
Linear Regression – Interpretation of Output and Diagnostics
  • Assessing the Coefficients
  • P Value - Checking for Statistical Significance
  • R-Square and Adjusted R Squared
  • Standard Error and F-Statistic
How to Know if the Model is Best Fit for Your Data?
Using Linear Model for Predictions
  • Checking Accuracy and Error Rates
  • Heteroskadisticity
Model Improvement
  • Over-fitting and Cross Validation
  • Multicollinearity and VIF
Do it Yourself Case
Flavor of Advanced Regression Models

Logistic Regression

Why Logistic Regression
  • Introduction to Classification and Challenges with Linear Regression
  • Event Rate and Class Bias
Example Problem (Some real world examples of Binary Classification problems),Mechanics and Mathematics behind Logistic Regression
Assumptions for Logistic Regression
Building a Logistic Regression Model
  • Data Preparation – Data Audit, Missing Value and Outliers
  • Variable Importance and Feature Extraction
  • Create WOE for Categorical Variables
  • Compute Information Value
Multicollinearity (VIF)
Building Logit Models
Predictions
Logistic Regression – Interpretation of Output
  • Coefficients
  • Variable Importance
Model Diagnostics
  • Misclassification Error and Confusion Matrix
  • ROC Curve
  • Accuracy
  • Specificity, Sensitivity and F Score
  • Lift/Gain Charts and KS Curve
Model Improvement
  • Over-fitting and Cross Validation
Flavor of Advanced Classification Concepts – Classification of Unstructured Data
Do it Yourself Case

Time Series Modelling

Introduction to Time Series
  • Difference between Time Series, Cross-Sectional and Pooled Data
Example Problem (Some real world examples of Time Series Problems), Mechanics and Fundamental of Mathematics behind Time series Analysis
Assumptions for Time Series analysis
Understanding Time Series Data
  • Visualizing Time Series Data
  • Stationary vs. No Stationary Data
  • Trend vs Seasonality vs White Noise
Decomposing Time Series Data
  • Decomposing Non-Seasonal Data
  • Decomposing Seasonal Data
  • Seasonally Adjusting
Forecasts using Exponential Smoothing
  • Simple Exponential Smoothing
  • Holt’s Exponential Smoothing
  • Holt-Winters Exponential Smoothing
  • Challenges with Smoothing
ARIMA Models
  • Concept of Auto-Correlation and Partial Auto Correlation
  • Differencing a Time Series
  • Selecting a Candidate ARIMA Model
  • Forecasting Using an ARIMA Model
  • Predictions and Diagnostics
Advanced Time Series Concepts
Do it Yourself Case

Market Basket Analysis

Supervised, Unsupervised and Semi-supervised Algorithms
Concept of a Recommendation Engine
Example Problem (Real world examples of MBA applications
MBA Hyper Parameters
  • Lift
  • Confidence
  • Support
Generating output using Association rules
  • Filtration of Rules
  • Removal of Redundant Rules
  • Control the Rules
  • Finding rules for Particular Entity
  • Visualizing Rules
Challenges with Association Rules and Ways to Overcome
Advanced Recommendation Engine Concepts
Do it Yourself Case

Decision Trees

Type of Classification Algorithms
Fundamentals of Tree bases Systems
Decision Boundary of Tree based Algorithms
Types of Tree Algorithms
  • C4.5
  • CHAID
  • CART
Concept of Impurity Measure
  • GINI
  • Chi Square
  • Entropy
Building a Decision Tree Model
  • Data Preparation – Data Audit, Missing Value and Outliers
  • Creating Test and Training Samples
  • Variable Importance and Feature Extraction
Prediction using Decision Trees
Over fitting and Cross Validation
Flavor of Advanced Concepts in Trees (Random Forests)

Clustering

Unsupervised Algorithms and Introduction to Clustering
  • Intro to Distance based Algorithms
Example Problem (Some real world examples of Clustering Applications)
Assumptions for Clustering
Mechanics of Clustering
  • Type of Measure- Euclidean, Manhattan, Jaccard
  • How are Clusters Generated
  • Using Clustering as a Base for Segmentation
Creating Clusters
  • Standardization of Inputs
  • Deciding the Number of Clusters – Elbow Curve and Silhouette Distance
Understanding the Output
  • Cluster Diagnosis
  • Profiling
Advanced Clustering Concepts
Do it Yourself Case

Python for Analytics

Understanding Python
  • Installing Python through Anaconda
  • Jupyter Notebook
  • Python Functions
  • Python Data types
  • Tuples
  • Lists
  • Dictionaries
  • Understanding the Data
  • Python Packages for Data Science
  • Importing and Exporting Data
  • Getting Started Analyzing Data
  • The DataFrame Data Structure
  • DataFrame Indexing and Loading
  • Querying a DataFrame
  • Group by
  • Scales
  • Pivot Tables
  • Dealing with Missing Values
  • Data Formatting
  • Data Normalization
Categorization in Python
  • Turning categorical variables into quantitative variables
  • Data Wrangling
  • Identifying Correlation
  • Correlation - Visualization
  • Case Example - Classification
  • Exploratory Data Analysis
  • Using Logistic and Decision Tree for Model Development
  • Model Evaluation using Visualization
  • Model Evaluation
  • Overfitting, Underfitting and Model Selection

Case Study

Analysis in R and Statistics
  • Analyzing and summarizing Credit Card data
  • Finding out the probability to score marks between two numbers
  • Feasibility of launching a new school
  • Identifying Gender discrimination
Linear Regression
  • Calculating Tree volume
  • Estimating distance covered based on the speed of different cars
  • Predicting the number of shares of the article on Social Networks (Popularity)
Logistic Regression
  • Predict if a customer is likely to default on their debts
  • Estimate the chance of selling different products to existing bank customers (Cross-Sell) 
Time Series
  • Predict savings rate base on historical data
  • Predicting Google stock price
  • Predicting quarterly cement production in Australia 
  • Forecast demand of cycles for bike sharing service
Clustering
  • Segmenting trains based on their characteristics
Decision Trees
  • Should a bank give credit or not
  • Predict the miles per gallon a car will average based on cylinders and horsepower
  • Predicting the sales price of the house
Analytics in Python
  • A customer is high income or not
Market Basket Analysis
  • Chances of buying milk with butter
  • Providing suggestions to a customer who visits the website

Soft Skill Training

Interpersonal Communication
  • Introduction of Interpersonal Relations
  • Johari Windows
  • Personal Effectiveness Inventory
  • Listening skills  
  • Closure
Presentation skills I and II
  • Different Stages of Making a Presentation –  Analysis, Thinking, Data, Creativity Needed at Each Stage
  • Plan before Execution
  • Plan Speech – Structures of Presentation, Numerical Presentation, Visual Aids
  • Requirements for Impactful Delivery
Email and virtual communication
  • Intent in Virtual Communication – NTPL Activity
  • Basics of Email Etiquette + Case Studies 
  • Styles of Writing + Case Study + Activity of Reading 
  • Virtual – Key Issues + Cross-cultural Email 
  • Digital Empathy
  • Closure
Assertiveness & Communication
  • Introduction to Assertiveness
  • Assertive, Non-assertive, and Aggressive (Inner Dynamics and Outer Behavior)
  • Reflection Sheet 
  • Assertiveness Technique and Role Plays 
  • Recap
Interview Skills

How it helps

The Business Analytics Programme by EduPristine has a broad curriculum designed by industry leaders. This field has created a niche for itself in the present market scenario, and thus, professionals looking to switch to analytics will benefit from this course. Moreover, it also provides hands-on and practical training which is a bonus as candidates get to learn and implement programmes using analytics tools. 

Global companies like Amazon, Netflix, American Express, Shell, and more use business analytics to bolster business efficiency. Mastering Business Analytics with Excel, Python, Anaconda, and more tools will help you explore business performance and gain insights to drive future business outcomes. You will be adept in working as a data analyst, data manager, or business analyst for companies across the world after completing the Business Analytics Course.

FAQs

Does EduPristine offer classroom sessions?

Yes, classroom sessions are available in centers located across select cities in India, namely, Bangalore, Delhi, Pune and Mumbai. 

Why should I pursue this course from EduPristine for this course?

EduPristine is one of the best training providers in Finance, Analytics, and Accounting in India. Business Analytics Programme by EduPristine is known for its intensive classroom training sessions, which combine a theoretical approach with practical usage of cutting-edge technology.

What are the industries that employ analysts?

The most prominent industries employing analysts in India and across the world are Finance, Accounting, Marketing, Advertising, E-Commerce, Retail, Pharmaceuticals, and Healthcare. 

What kinds of job opportunities are available after this course?

After completion of this Business Analytics course, candidates will be equipped with the knowledge and skill-set to perform analytics tasks such as interpreting statistical data and analyzing business problems. Thus, some of the job roles include Data Analyst, Data Manager, Business Analyst, etc.

What is the expected salary of business analysts?

The indicative salary for an entry-level professional is Rs. 5 lakhs per annum (for 0-3 years experience) and can go up to Rs. 29+ lakhs per annum.

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