Analytics for Retail Banks by Edureka: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study, Virtual Classroom	Mode of Delivery Video and Text Based

Course overview

The Analytics for Retail Banks online course by Edureka is a self-directed programme built to make you a fluent, data-driven marketing expert. The curriculum covers essential topics like data infrastructure, analytics lifestyle, customer lifecycle, and digital trends, familiarizing you with the core areas. It also utilises global retail banking case studies for industry-relevant knowledge.

Apart from a comprehensive syllabus, the Analytics for Retail Banks training also entails PPTs, PDFs, online videos, practical assignments, and project work. Through such extensive study material and structured exercises, it aims to make you fluent in banking analytics. Moreover, all of these are offered through the course LMS (learning management system), which comes with unlimited access.

Furthermore, Edureka also provides their Analytics for Retail Banks certification if the course experts approve your projects. This accreditation is industry-recognized and will considerably boost your portfolio for seeking lucrative job roles. You can also engage in the community discussion forum to interact with peers and gain additional knowledge about this domain.

Also Read:
Post Graduate Certificate in Retail Banking (PGCRB)

Course and certificate fees

Fees information

₹ 10,799 ₹11,999

The fees for the course Analytics for Retail Banks is -

Head	Amount in INR
Original price	Rs. 11,999
Discounted price	Rs. 10,799

*No Cost EMI starts at Rs. 3,600 / month

certificate availability

Yes

certificate providing authority

Edureka

Eligibility criteria

Eligibility Criteria

You must be familiar with high school mathematics and the banking domain to join Edureka’s Analytics for Retail Banks online course. A basic understanding of the various marketing processes is also required.

Certificate Qualifying Details

Once you submit your project work, it must be approved by Edureka’s experts to grant you the Analytics for Retail Banks certificate.

What you will learn

Analytical skills Marketing skills

These are the concepts where you’ll be proficient after completing the Analytics for Retail Banks course syllabus: -

Marketing challenges in the retail banking customer lifecycle
Analytics scope in retail banks
A retail bank’s data-related infrastructure, data-driven customer acquisition, data-driven usage management, data-driven customer experience, data-driven cross-selling, and upselling
Data-driven marketing’s channel implications at retail banks
Loyalty management and data-driven retention at retail banks
Data-driven market’s practical implementation challenges

The syllabus

Analytics Scope at Retail Bank

Analytics data stack
Analytics objectives
Analytics lifecycle
Analytics algorithms stack
Analytics process cycles
Data visualisation
Analytics best practices
Context-awareness
CRISP-DM methodologies

Marketing Challenges Across the Retail Banking Customer Lifecycle

Retail banking objectives
Analytics applications across customer lifecycles
Customer lifecycles
Levers
Trade-offs and analytics objectives
Partner agencies
Segment marketing
ROI models

Data-Related Infrastructure at Retail Bank

Big data’s challenges
Different types of data
Logical data models
Data life cycle
Data cleansing
A single view of the customer
Unstructured data processing
Single row per customer
Requisite processes
Platform components required for data processing

Channel Implications on Data-Driven Marketing at Retail Banks

Channel purposes
Channel types
Channel infrastructure
Channel throughput
Omni-channel perspective
Campaign execution challenges
Use of social media channels

Data-Driven Customer Acquisition at Retail Banks

Prospecting
Analytics capabilities for prospect analytics
Onboarding
Response models
Digital activation worst and best practices
Activation strategies

Data-Driven Usage Management at Retail Banks

Analytics capabilities required
Offer glut
Sample usage increase programs
Offer tracking and fulfillment

Data-Driven Customer Experience Management at Retail Banks

Customer experience processes
Customer journey and analytics
Analytics capabilities required for customer experiences
Customer trust principles
Analytics for end customers
Analytics capabilities for customer satisfaction
Personal financial management
Design thinking
Technology shifts
Digital customer experience actuators and sensors
Testing options

Data-Driven Upselling and Cross-Selling at Retail Banks

Cross-selling and upselling processes
“Incoming call is your best bet”
Tactics for increasing customer penetration
Next best offer analytics
Case study - card upgrade program
Case study - cross-selling mutual funds to customers with savings accounts
Case study - cross-selling credit cards to saving accounts
Bancassurance approaches
Cross-sell between individual and corporate accounts

Data-Driven Retention and Loyalty Management at Retail Banks

Factors affecting
Loyalty and retention processes
Customer loyalty
Retention strategies and attention types
Analytics capabilities for loyalty analytics
Social media marketing
Advocacy analytics
Case study - attrition model

Practical Implementation Challenges for the Data-Driven Market

IT principles for digital banking
McKinsey core beliefs for big data
Architecture blocks for digital banking
Data privacy
Data preparation groundwork
“Know your business”
Common improvement areas for banks
“Analytics is more art than science”

Admission details

Visit the Analytics for Retail Banks course webpage by Edureka.
Select the ‘Enrol Now button.
Provide the on-screen info and press on ‘Start Learning’.
Provide the course fees and click on ‘Pay Securely’.
Once your fee payment is processed, you’ll be enrolled.

Filling the form

You can join the Analytics for Retail Banks certification programme by simply signing up/ logging in with your email and phone number. No form-filling is necessary.

How it helps

There are various Analytics for Retail Banks certification benefits, including a self-paced curriculum, vast learning materials, hands-on guidance, and unlimited programme access. The extensive syllabus ensures that you become fluent in retail bank analytics and accelerate towards a successful career. To this end, Edureka also provides a valuable certificate, empowering you to seek job roles in companies like VMWare, Cisco, DELL, etc.

FAQs

Can I revisit any of the programme learnings?

Absolutely, the Analytics for Retail Banks training provides unlimited access. You can revisit any of the lessons anytime.

How can I pay the training fee?

You can pay the course fee via net banking, credit card, debit card, or PayPal. EMI options are available too.

How much time is provided to complete the curriculum?

Since the Analytics for Retail Banks programme is self-paced and has lifetime access, you can take as much time as you’d like to finish it.

Can I join the training without prior analytics experience?

Yes. The only prerequisites are having a basic knowledge of marketing processes, high school mathematics, and the banking domain.

Popular Searches

Analytics for Retail Banks

Online

₹ 10799 11999

Quick Facts

Course overview

The highlights

Program offerings