Marketing Strategy for Entrepreneurs by European Institute of Innovation and Technology via Coursera: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study	Mode of Delivery Video and Text Based

Course overview

The Marketing Strategy for Entrepreneurs certification benefits the trainers and allows an opportunity for the students to develop their skills and academic knowledge in the domain of marketing. The course provides an in-depth analysis of the techniques that are involved in networking and contact building. The online course on Marketing Strategy for Entrepreneurs by Coursera allows the students to work on real-world problem statements. It is mandated as an intermediate level programme. The online course begins with the process and methods of analyzing potential customers and clients and further segregating them into different groups and subgroups to meet up their marketing targets. The ways of tackling targets, closing deals, segmentation and positioning are all covered in the Marketing Strategy for Entrepreneurs certification syllabus.

Course and certificate fees

The students have to pay the amount of Rs. 4,115/- per month to continue with the programme.
The Marketing Strategy for Entrepreneurs fee for enrollment is free.

Particulars	Amount in INR
Marketing Strategy for Entrepreneurs (audit only)	Free
Marketing Strategy for Entrepreneurs - 1 month	Rs. 4,115/-
Marketing Strategy for Entrepreneurs - 3 months	Rs. 8,230/-
Marketing Strategy for Entrepreneurs - 6 months	Rs. 12,345 /-

certificate availability

Yes

certificate providing authority

Coursera

Eligibility criteria

Certification Qualification Details

To secure the Marketing Strategy for Entrepreneurs certification, the students have to upgrade the course and pursue the specialization option. The students will be getting the certificate in electronic format.

What you will learn

Marketing skills

The students will be studying about the following after completing the Marketing Strategy for Entrepreneurs certification syllabus-

The students in the sessions will have their skills developed in the domain of marketing.
The ways and techniques of formulating strategies and policies for network building will be covered in the programme.
Candidates will further be studying the importance of context in the genre of marketing.
Applicants will be working on the methods and process of working with both B2B and B2C clients.

The syllabus

Module 1: “As if" this was a starting point

Readings

And don't click here either
Not even here

Assignments

Let's start with your Opinion
Maybe you already knew

Module 2: Sales – From cold calling to Facebook and Alibaba

Videos

In search of...
My best friend is a contact
Freezing Cold Calling
E-mailing is never e-mailing
But Social is Media
B2B vs B2C: Relations
Closing the deal

Assignments

Framing this module

Peer Review

Sales letters

Module 3: Who are these customers and what do they actually want? Analysis – customer insights and analytics

Videos

Who are all these customers?
1000 miles in their shoes
Context matters
When fun becomes pain…

Assignment

Useful acronyms and so forth

Peer Review

PEST-ing and SWOT-ing Google.

Module 4: It is better to skate to where the puck is going: Segmentation & positioning

Videos

Reasons to skate
Who's old and who's new here actually?
Finding your own way of segmentation
But if segmentation does not work?
Don´t tell me a story about storys and branding

Redings

Digging deeper into Segmentation principles with the help of Facebook
Segmentation in future: As if Facebook and Google joined forces
Really good storytelling

Assignment

Did I get The Segmentation and Positioning-Module?

Peer Review

Customer segmentation in the Retailing-industry

Module 5: Instead of the great plan that never will be executed: Experiential marketing and Pivoting techniques

Videos

The reason
And in Practice?
When we stumble
The Digital Feedback-loop
The core of it

Quiz

Self-testing the test-module

Peer Review

Pivoting

Module 6: Closing the deal and conversion – AIDA, not just an opera

Videos

Closing the deal
Desire leads to Action
Interest leads to Desire
Attention leads to Interest

Reading

The opera and the movie

Quiz

Of course, you can sing

Module 7: Mass marketing vs. customization to be considered when…

Videos

Mass marketingng vs Customization
Different Competitive Strategies
Channel Strategies
The BCG-Matrix

Quiz

Also, this module can be tested if you like

Module 8: Playing the market expansion game – The hockey stick phenomena

Videos

The hockey-stick phenomenon
Failing when we had it
Leveraging: the next step

Quiz

Hockey-sticking-stick

Module 9: If no beginning then neither an end

Admission details

Filling the form

To apply for the Marketing Strategy for Entrepreneurs programme, the students are required to follow the listed steps-

Step 1: To generate the form, the students have to visit the provided link- https://www.coursera.org/learn/marketing-strategy-entrepreneurs

Step 2: To apply to the course, the students need to click the “enrol” button and pay the mandated course fee to proceed further.

Note: The students can also choose the 7 days free trial option. After completion of the trial, the students will get access to the course and the course guides.

Scholarship Details

Financial assistance is provided to the students who are facing financial crunches but the amount has not been specified on the website. The students who will be selected for the assistance will be notified by the management.

How it helps

The Marketing Strategy for Entrepreneurs certification benefits the students by providing a platform to interact with the best lectures and world experts. The course will be conducted in online mode and is an intermediate level course. The Marketing Strategy for Entrepreneurs training online course is offered by EIT Digital and Coursera jointly. The students who have financial crunches will also be provided with financial assistance. The course allows the students to practice and learns from the best educators. After the completion of the course, the students will be given an e-certificate and the link of which can be shared by them in their professional social media handles and CV. The Marketing Strategy for Entrepreneurs online course will thus be helping the students to strengthen their skills and fundamentals in the domain of marketing. Hence, after completing the online session, the students will have their skills developed in the genre of sales, entrepreneurship, digital marketing and marketing in specific.

Instructors

Dr Henrik Blomgren
Assistant Professor
EIT Digital

FAQs

In the Marketing Strategy for Entrepreneurs online course, is financial assistance provided?

Yes, while pursuing the Marketing Strategy for Entrepreneurs online course, the students will access financial assistance.

For how long will the course continue?

The certification course will continue for twelve hours over the online platform.

Are subtitles available for the course?

Yes, students can avail subtitles in multiple languages while pursuing the Marketing Strategy for Entrepreneurs certification.

By whom is the course provided?

The course is offered by EIT Digital and is available on the platform Coursera.

How can the certificate be earned?

The students will receive the certificate in Marketing Strategy for Entrepreneurs training only after they upgrade the programme to apply for the “specialization course.”

How to avail of the course materials?

The access to the course materials depends upon the students' type of enrollment option. Not all materials will be available to the students if they pursue the free track. For getting more details, they can contact the management.