Advertising with Meta by Facebook via Coursera: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study	Mode of Delivery Video and Text Based

Course overview

Advertising with Meta program helps to understand how to create and manage your ads on social media platforms using Facebook Ad Manager. You will learn about selecting ad objectives, budget, placement, and target audience that align with your unique goals. Then, you’ll be able to build an ad that suits your campaign goals and target audience and know which components to monitor for optimising your campaign’s results.

Advertising with Meta online course is part of the ‘Facebook Social Media Marketing’ training series. The programme has been designed by Facebook, with Entrepreneur and Marketing Leader Daniel Kob as the educator. You do not need any special skills or training to join. However, it is recommended that you complete the previous training courses in the series.

Advertising with Meta certification is 100% online and self-paced. You can set your preferable deadlines and even reschedule them if necessary. This curriculum is the fourth one in this series and requires nearly 13 hours for completion.

Course and certificate fees

The fees for the course Advertising with Meta is -

Head	Amount in INR
1 month	Rs. 1,646
3 month	Rs. 3,292
6 month	Rs. 4,938

certificate availability

Yes

certificate providing authority

Coursera

Who it is for

Advertising with Meta by Coursera is ideal for anyone who wants to work as Advertising Manager being fluent in creating, managing, and optimising ad campaigns on Facebook and Instagram, using the Facebook Ads Manager.

Eligibility criteria

Coursera recommends that you undertake the prior ‘Facebook Social Media Marketing’ programs and complete them before joining this Advertising with Meta online training. Besides this, basic internet navigation skills, a Facebook account, an Instagram account, and an eagerness to connect on social media would be beneficial.

What you will learn

Advertising skills

Complete the Advertising with Meta certification syllabus, and you’ll be an expert about:

Building an ad that is targeted to the intended audience and aligns with your marketing objectives.
What are structural campaigns in Facebook Ad Manager
Troubleshooting and editing your ads on Facebook Ads Manager
Identifying the crucial elements and components of your ad
Setting a schedule, placement, and budget for your ads.
Ads Manager, Social Media Marketing, Facebook Advertising

The syllabus

Module 1: First Steps in Ads Manager

Videos

Introduction to the Facebook Social Media Marketing Professional Certificate
Advertising with Facebook Ads Manager Overview
Introduction to Daniel Kob
Careers in Digital Marketing
First Steps in Facebook Ads Manager Overview
Tools to Advertise on Facebook
Ad Placements
The Facebook Ad Auction
Campaign Structure
Set Up Your Ad Account
How to Navigate Ads Manager
First Steps in Facebook Ads Manager Conclusion

Readings

Advertising with Facebook Course Syllabus
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
Glossary of Terms

Practice Exercises

Introduction to Ads Manager Practice Quiz
First Steps in Facebook Ads Manager Quiz

Module 2: Determine Your Campaign Objective and Budget

Videos

Determine Your Campaign Objective and Budget Overview
Set a Campaign Objective
Examples of Campaigns in Ads Manager
Determine Your Campaign Budget
Set a Budget in Ads Manager
Campaign Bid Strategies
Determine Your Campaign Objective and Budget Conclusion

Readings

Overview of Available Campaign Objectives
Determine Whether You Fall into a Special Advertising Category
Campaign Bid Strategy Guide
A/B Testing

Practice Exercises

Find the Campaign Objective that Matches Your Business Goal Practice Quiz
Determine Your Campaign Objective and Budget Quiz

Module 3: Select Your Audience, Platforms and Schedule

Videos

Select Your Audience, Placements and Schedule Overview
Introduction to Audiences in Ads Manager
The 3 Types of Audience
Core Audiences
Introduction to Facebook Pixel
Custom Audiences
Lookalike Audiences
Choose Ad Placements in Ads Manager
Optimization & Spending Controls
Schedule Your Ad Set
Estimate Your Audience Reach
Select Your Audience, Placements and Schedule Conclusion

Readings

Targeting Options for Core Audiences
Overview of Available Ad Placements

Practice Exercises

Creating an Audience in Ads Manager Practice Quiz
Select Your Audience, Placements and Schedule Quiz

Module 4: Create Your Ads and Evaluate Your Campaign Results

Videos

Create Your Ads and Evaluate Your Campaign Results Overview
Ad Formats
Create Your Ads in Ads Manager
Edit and Troubleshoot Your Campaign
Understand Your Campaign Performance
Analyze Your Campaign Results
How the Campaign Objective Determines Your Key Metrics
Create Your Ads and Evaluate Your Campaign Results Conclusion

Readings

Overview of Available Ad Formats
Adhering to Policies in Ads Manager
Guide: Analyzing Your Campaign Results

Practice Exercises

How to Create Your Ads in Ads Manager Practice Quiz
Create Your Ads and Evaluate Your Campaign Results Quiz

Module 5: Build Your Own Campaign in Ads Manager

Videos

Build a Full Campaign in Facebook Ads Manager Overview
Campaign Brief for Ads Manager Walk Through
Campaign Creation in Ads Manager Walk Through
Project Overview: Build A Campaign in Facebook Ads Manager
Congratulations!

Reading

Interviewing & Job Search Planning

Practice Exercise

Advertising with Facebook Quiz

Admission details

You can commence the Advertising with Meta course admission process by visiting the official course website.
Locate either ‘Join for Free’ or ‘Enroll for Free’ and click on it.
You will be asked to sign in with your Coursera or any other accepted account. If you don’t have one, you must register for it.
Choose between the available enrolment options: seven-day free trial, free auditing, paid subscription.
Depending on your selection, pay the subscription fee if necessary.

Filling the form

Advertising with Meta training course requires a sign-up form that needs to be submitted if you are a first-time Coursera user. The website needs your email ID, your name and a password to start your account. You can also link your Google or Facebook credentials for this.

As an existing member, you can either link your Apple/Facebook/Google account or enter your Coursera-verified email and password.

Scholarship Details

You can opt for the Advertising with Meta training’s financial aid. Visit the programme portal on Coursera, and provide the necessary details such as your educational background, career goals, income, how this course will further your career, etc. Once the form has been filled, you will hear about its approval from Coursera in about two weeks.

How it helps

Free auditing, expert instructors, self-paced learning and free trial are some of the benefits of Advertising with Meta certification course. There are multiple enrolment options, video subtitles in various languages, and even financial aid if you’re unable to pay the training fee.

Besides these, you can also upgrade your CV with the paid certificate, shareable on LinkedIn. It will verify your obtained skills and lead to elevated career opportunities.