Introduction to Social Media Marketing by Facebook via Coursera: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study	Mode of Delivery Video and Text Based

Course overview

The Introduction to Social Media Marketing online training is designed to teach you the fundamental concepts of social media marketing. With the help of this course, you will study different aspects of social media marketing, its history, and the various social media channels. You will explore the scenario of digital marketing in detail.

During the Introduction to Social Media Marketing certification course, you will also learn how to determine your target audience, set success metrics and goals, and choose a channel that suits your needs. Moreover, you will be able to define your customer journey effectively. The course has plenty of readings, video lessons and quizzes for comprehensive learning.

The Introduction to Social Media Marketing online course by Coursera will equip you with the necessary skills required to make your social media marketing measures more impactful. This programme is offered by Facebook and gives you the chance to earn a verified certificate upon completion.

Course and certificate fees

Access to the Introduction to Social Media Marketing course is free of cost.

Fee structure

Particulars	Fee Amount in INR
Introduction to Social Media Marketing - Audit course	Free
Introduction to Social Media Marketing - 1 month	Rs.1,646/-
Introduction to Social Media Marketing - 3 months	Rs.3,292/-
Introduction to Social Media Marketing - 6 months	Rs.4,938 /-

certificate availability

Yes

certificate providing authority

Coursera +1 more

Eligibility criteria

Since the Introduction to Social Media Marketing programme is aimed at beginners, you do not require marketing experience. Still, you must have basic internet navigation skills. You should also have an active Facebook account.

What you will learn

Digital marketing skills Social media marketing

After completing the Introduction to Social Media Marketing training, you will be able to:

Understand the main social media platforms, their role in marketing and how they function
Create social media policies
Explain the landscape of social media, digital and conventional marketing
Define your target audience and their consumer journey
Identify Key Performance Indicators (KPIs) and create SMART goals
Choose the correct social media platforms

The syllabus

Module 1: The Social Media Landscape

Videos

Introduction to the Facebook Social Media Marketing Professional Certificate
Introduction to Anke Audenaert
Introduction to Social Media Marketing Overview
Careers in Digital Marketing
The Social Media Landscape Overview
Introduction to Marketing
Introduction to Digital Marketing
Introduction to Social Media Marketing
Social Media and Business
Social Media and Non-Profits
Categorizing Social Media
The History of Facebook
Facebook Products Overview
The Social Media Landscape Conclusion

Readings

About Professional Certificate Surveys
Introduction to Social Media Marketing Course Syllabus
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
How to Create Social Media Accounts for Your Business
Recap of the History of Facebook

Practice Exercises

Social Media for Business Practice Quiz
The Social Media Landscape Quiz

Module 2: Social Media Platforms Overview

Videos

Social Media Platforms Overview
Use Facebook to Connect People and Businesses
Engage and Entertain with Video on YouTube
Make Connections on WhatsApp and Messenger
Connect, Engage and Transact with WeChat
Find People that Care about What You Do on Instagram
Build Professional Connections on LinkedIn
Use Short Video to Connect on TikTok
Boost Your Messaging Game With Snapchat
Join the Conversation on Twitter
Showcase Your Products and Services on Pinterest
Connect on Niche Interests on Social
Social Media Platforms Conclusion

Readings

Start Here: Some Videos Are Optional
The Major Social Media Platforms

Practice Exercises

Social Media Platforms Part I Practice Quiz
Social Media Platforms Overview Quiz

Module 3: Goals and Planning for Success

Videos

Goals and Planning for Success Overview
What are Marketing Goals and Why Do you Need them?
Establishing SMART Goals for Your Marketing
What are KPIs and Why Do you Need them?
Setting KPIs for Your Marketing
Goals and Planning for Success Conclusion

Readings

Preparing For Your SMART Goal and KPIs Project
SMART Goal Worksheet
Key Performance Indicators Worksheet

Practice Exercises

How to Set Your Marketing Goals Practice Quiz
Goals and Planning for Success Quiz

Module 4: Understand Your Audience

Videos

Understand Your Audience Overview
What Is a Target Audience and Why Do You Need One?
Defining your Target Audience
What is a Customer Journey and Why Do You Need One?
Mapping your Customer's Journey
Understand Your Audience Conclusion

Readings

How to Define Your Target Audience
Target Audience Worksheet
Customer Journey Examples
Customer Journey Worksheet

Practice Exercises

Define Your Target Audience Practice Quiz
Understand Your Audience Quiz

Module 5: Choose Your Social Media Channels

Videos

Choose Your Social Media Channels Overview
Choose Your Platform Carefully
Map Your Audience to the Right Platform
Managing Social Media Policies
Creating a Social Media Policy
Using Your Company Blog
Managing Your Blog
Choose Your Social Media Channels Conclusion and Congratulations!

Readings

How to Create a LinkedIn Profile
Professional Certificate Job Search Resources Overview

Practice Exercises

Choose Your Social Media Platforms Practice Quiz
Choose Your Social Media Channels Quiz

Admission details

Step 1 – Go to the official link to open the Introduction to Social Media Marketing course webpage.

Step 2 – Proceed to the sign-up page by hitting the ‘Enroll for Free’ button.

Step 3 – Link a Google or Facebook ID to sign in. Or, create a new account with your email address by tapping the ‘Join for Free’ button.

Step 4 – After successful registration, a new popup will appear with two options - ‘Audit the course’ and ‘Start Free Trial’. You will have to enter some payment details in case you opt for the free trial. Otherwise, you can enrol directly in the Introduction to Social Media Marketing programme if you go with the free audit.

Filling the form

You can log on to Coursera’s web portal and create an account to join the Introduction to Social Media Marketing training. You only need to provide your full name and email address to sign up. No application form is required.

Scholarship Details

If you want financial support to access the premium benefits of the Introduction to Social Media Marketing programme, you can get a scholarship from Coursera. You must apply through the ‘Financial aid available’ link given on the course page.

After agreeing to certain terms, you will be redirected to an application form. Provide the information as asked and submit it. There will be a 15-days application review before Coursera gets in touch with you.

How it helps

Digital Media course. You will have access to the extensive course material through a digital learning platform. So, you can learn flexibly from anywhere.

Furthermore, you can get an electronic Introduction to Social Media Marketing certificate to showcase your achievement. You can easily share this e-certificate to LinkedIn or add it to your resume to boost your employment prospects.