Measure and Optimize Social Media Marketing Campaigns by Facebook via Coursera: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study	Mode of Delivery Video and Text Based

Course overview

The Measure and Optimize Social Media Marketing Campaigns online course, designed and delivered by Facebook, is a beginner-level study with a flexible learning schedule. The course is a part of Coursera’s Facebook Social Media Marketing Specialisation. This 100% online course provides you with key skills to optimise your social media marketing strategies.

In the Measure and Optimize Social Media Marketing Campaigns certification course, you will learn to interpret and evaluate your advertising campaigns’ results and assess advertising effectiveness through lift studies.

Split testing for campaign optimisation is also covered in the curriculum. Since marketing has gone multi-channel, you learn to apply these metrics across several devices and platforms. Lastly, you will also learn to communicate the results to your team.

At the end of the Measure and Optimize Social Media Marketing Campaigns training, you will be proficient in digital marketing, digital analytics, and marketing optimisation. It will take you approximately eight hours to complete the course. Anke Audenaert, Co-founder and CEO of Aptly and a professor at UCLA will be your course instructor.

Course and certificate fees

Measure and Optimize Social Media Marketing Campaigns fee structure

Particulars	Fee Amount in INR
Measure and Optimize Social Media Marketing Campaigns - Audit course	Free
Measure and Optimize Social Media Marketing Campaigns - 1 month	Rs.1,646/-
Measure and Optimize Social Media Marketing Campaigns - 3 months	Rs.3,292/-
Measure and Optimize Social Media Marketing Campaigns - 6 months	Rs.4,938/-

certificate availability

Yes

certificate providing authority

Coursera

Who it is for

Social media manager Seo analyst Digital marketing executive Market research analyst

The Measure and Optimize Social Media Marketing Campaigns course is ideal for those who want to learn how to analyse their campaign marketing results, optimise their marketing campaigns, and effectively communicate the results to their teams by becoming Marketing Manager.

Eligibility criteria

The Measure and Optimize Social Media Marketing Campaigns programme doesn’t stipulate any hard and fast requirement. Having an Instagram and Facebook account and knowing your way around the internet will suffice. Completing the previous course in the series, Introduction to Social Media Marketing, is also recommended.

What you will learn

Communication skills Digital marketing skills

By the end of the Measure and Optimize Social Media Marketing Campaigns training by Coursera, you’ll be able to:

Analyse dashboards and calculate ROI from your social media marketing strategies
Communicate and present the results of your marketing campaign to a team
Implement an A/B test to optimise your marketing campaign
Understand various techniques used to optimise marketing management campaigns, like marketing mix models and attribution

The syllabus

Module 1: Evaluate Your Marketing Results Against Goals

Videos

Introduction to the Facebook Social Media Marketing Professional Certificate
Measure and Optimize Social Media Marketing Campaigns Course Introduction
Introduction to Anke Audenaert
Careers in Digital Marketing
Evaluate Your Marketing Results Against Goals Overview
Align metrics with common marketing goals
Data and Reports to Evaluate Performance
Understanding ROAS and ROI
Understanding Cost per Result
Understanding Customer Lifetime Value
ROAS and ROI Example
Cost per Result Example
Customer Lifetime Value Example
Evaluate Your Marketing Results Against Goals Conclusion

Readings

Measure and Optimize Social Media Marketing Campaigns Course Syllabus
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
Reporting in Facebook Ads Manager Overview
Terms and Formulas

Practice Exercises

ROAS & ROI Practice Quiz
Cost Per Result Practice Quiz
LTV Practice Quiz
Evaluate Your Marketing Results Against Goals Quiz

Module 2: Measure Your Advertising Effectiveness

Videos

Measure Your Advertising Effectiveness Overview
What Are Experiments?
Using Experiments to Measure Advertising Effectiveness
Experiments to Measure Ad Effectiveness on Facebook
Creating a Brand Survey Test and a Holdout Test
Interpreting the Results of Brand Surveys and Holdout Tests
Measure Your Advertising Effectiveness Conclusion

Readings

Understanding the Facebook Pixel, SDK and Offline Conversions
Data and Privacy in Online Advertising

Practice Exercises

Introduction to Advertising Effectiveness Measurements Practice Quiz
Measure Your Advertising Effectiveness Quiz

Module 3: Optimize Your Ad Campaigns

Videos

Optimize Your Ad Campaigns with A/B Testing Overview
Set Up an A/B Test
Interpret Results of an A/B Test
Measuring Across Channels with Media Mix Models
Measuring Across Channels with Attribution
Challenges When Measuring Across Channels
Optimize Your Ad Campaigns Conclusion

Reading

Summary of Attribution Models

Practice Exercises

Optimize within a Campaign with A/B Testing Practice Quiz
Optimize Your Ad Campaigns Quiz

Module 4: Communicate Your Marketing Results

Videos

Presenting Your Campaign Results
Presenting Your Campaign Results (Applied)
Telling a Clear Story With Data
Communicating in a Presentation
Example: MFreshFlowers
Communicate Your Marketing Results Conclusion
Congratulations!

Reading

Template for a Presentation

Practice Exercises

Telling Your Full Campaign Story Practice Quiz
Communicate Your Marketing Results Quiz

Admission details

Go to the programme page.
Check out the course content, instructors, syllabus, programme duration, scholarship information, sample certificate, fee details, and more. Next, Register or sign in on your Coursera profile.
Select the ‘Enrol for Free’ option to proceed. Now, choose from the free or paid version.
If you select the free version, your enrollment is complete. For the paid version, make the fee payment and start learning the Measure and Optimize Social Media Marketing Campaigns course.

Filling the form

Enrolment in Measure and Optimize Social Media Marketing Campaigns course requires filling a registration form. You can either sign in through your Coursera credentials or create a new profile with your official or personal email address. Facebook or Google IDs can also be used to register or sign in.

Scholarship Details

You can fill the financial aid application form if you want to access the certificate option for free. All you need to do is furnish details like your income, education qualifications, and how the Measure and Optimize Social Media Marketing Campaigns certificate will help you advance in your career. Submit the form once you’ve filled in all the details. Coursera will get in touch with you within 10-15 days.

How it helps

The Measure and Optimize Social Media Marketing Campaigns programme benefits include a flexible learning experience – thanks to adjustable deadlines and no strict schedules. Plus, you also get to learn from expert instructors from Facebook.

The Measure and Optimize Social Media Marketing Campaigns certificate adds skills like marketing optimisation, digital analytics, and digital marketing to your job profile. Moreover, you can share your certificate on your LinkedIn profile or through printed CVs, resumes, or other documents.