Social Media Management by Facebook via Coursera: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study	Mode of Delivery Video and Text Based

Course overview

The Social Media Management online programme, developed and delivered by Facebook, is a beginner-level course with a self-paced schedule. This programme is a part of the Facebook Social Media Marketing Specialisation offered by Coursera. Completely online, this course delivers its content through video lectures and reading.

In this Social Media Management certification training, you will learn key content creation and management skills. This includes managing and moderating your posts, setting up a content calendar, analysing data for iteration and insights, and enhancing the effectiveness of your posts. At the end of the programme, you’ll get to apply your newly acquired skills to a content management project.

By the end of the Social Media Management training, you will be proficient in content development, social media marketing, content management, and marketing content development. It takes approximately eleven hours to complete this training course. Your course instructor will be Anke Audenaert, who is one of the top instructors of Coursera.

Course and certificate fees

The fees for the course Social Media Management is -

Head	Amount in INR
1 month	Rs. 1,646
3 month	Rs. 3,292
6 month	Rs. 4,938

certificate availability

Yes

certificate providing authority

Coursera +1 more

Who it is for

The Social Media Management training is catered towards people who want to learn how to manage and handle business administration presence on social media by creating content, engaging and interacting with customers on social media, and assessing the results of different posts.

Eligibility criteria

Before enrolling in the Social Media Management course, it’s recommended that you complete the Introduction to Social Media Marketing programme first. Having an Instagram or Facebook account is also advised. Other requirements include basic internet navigation skills.

What you will learn

Social media marketing Content management skills

Upon completion of the Social Media Management syllabus, you will be proficient in:

Creating a tone, voice, and brand for a social media presence
Managing social media content using real-life data
Establishing and managing a social media presence
Understanding why and how to create content for social media
Managing a content calendar for social media presence
Creating an Instagram account for business and Facebook business page
Creating a content calendar for social media presence
Evaluating the performance of your social media content and optimising and iterate the performance

The syllabus

Module 1: Establish Your Presence

Videos

Introduction to the Facebook Social Media Marketing Professional Certificate
Social Media Management Overview
Introduction to Anke Audenaert
Careers in Digital Marketing
Establish Your Presence Overview
Steps to Set Up a Social Media Presence
Establishing a Presence on Facebook
Establishing a Presence on Instagram
What Is a Brand and Why You Need One
The EPIC Brand Framework
Brand: Existence
Brand: Purpose
Brand: Identity
Brand: Connection
Establish Your Presence Conclusion

Readings

Social Media Management Syllabus
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
Create a Social Media Presence for Your Business
Building a Brand Framework

Practice Exercises

Establish Your Social Media Presence Practice Quiz
Establish Your Presence Quiz

Module 2: Social Media Content

Videos

Social Media Content Overview
The Role of Content in Social Media
Anatomy of a Social Media Post
Anatomy of a Facebook Post
Anatomy of an Instagram Post
The Role of Text in Posts
The Role of Images in Posts
The Role of Video in Posts
Creating a Post on Facebook
Creating a Post on Instagram
Social Media Content Conclusion

Reading

Creating Compelling Social Media Content

Practice Exercises

Social Media Content Building Blocks Practice Quiz
Social Media Content Quiz

Module 3: Social Media Content Management

Videos

Social Media Content Management Overview
Identify What to Post
Topics to Post About
Using Storyboards to Plan Your Content
Creating a Storyboard
What Makes Content Viral?
Using a Content Calendar
Creating a Content Calendar
Repurposing Content
Auditing Content
Building a Following on Social Media
Interacting and Moderating on Social Media
Managing Your Social Media Presence
Social Media Content Management Conclusion

Readings

Facebook Page Roles and Permissions
Manage and Moderate Your Online Presence
Three-Month Content Calendar Template

Practice Exercises

Manage Your Content Calendar Practice Quiz
Social Media Content Management Quiz

Module 4: Evaluate Your Efforts

Videos

Evaluate Your Efforts Overview
Measure What Matters
Facebook Page Insights
Instagram Insights
Iterating on Your Content Calendar
Evaluate Your Efforts Conclusion
Congratulations!

Reading

How to Uncover Job Opportunities

Practice Exercises

Evaluate Data for Your Posts Practice Quiz
Evaluate Your Efforts Quiz

Admission details

Step 1: Follow the official URL to get to the Social Media Management course webpage.

Step 2: Sign-in or Sign-up.

Step 3: Select the ‘Enroll for Free’ option.

Step 4: Choose between the ‘Audit’ and ‘Certificate’ options.

Step 5: If you’ve chosen the ‘Audit’ option, you will be instantly enrolled in the course. With the certificate option, you need to make the payment first to get access.

Filling the form

Logging in to your Coursera profile and clicking the ‘Enroll for Free’ option will get you enrolled in the Social Media Management programme. No application forms need to be submitted. To log in, you can use your Facebook, Coursera, or Google account. Else, you can create one by providing your name, email ID and password to the Coursera sign-up sheet.

Scholarship Details

Coursera offers financial assistance for those who want the Social Media Management certificate but can’t afford one. An application form must be filled to avail of the financial aid. The form asks you about your career goals, income, and educational qualifications. You’ll receive a confirmation from Coursera in about two weeks.

How it helps

The Social Media Management course benefits you by offering a balanced blend of practical and theoretical learning through projects, high-quality video lectures, readings, and weekly practice exercises. Besides, you have the liberty to reset your deadlines as per your convenience and schedule.

Finally, you can add substantial weight to your CV and attend interviews with confidence by receiving the certificate

Instructors

Ms Anke Audenaert
Professor
Facebook

FAQs

Who offers Social Media Management course?

Coursera, in collaboration with Facebook, offers this course.

Which concepts will I be proficient in by the end of the course?

Social media marketing, content marketing, and content development are some of the concepts you will be adept at by the end of the course.

Do I have to complete any other course before enrolling in this one?

Yes, it’s recommended that you complete the Introduction to Social Media Marketing course before enrolling in this one. However, it is not compulsory.