Customer Experience Management with Salesforce Training

BY
Futurelearn , Coventry University, Coventry

Ace the art of customer experience using CX and Salesforce CRM with the Customer Experience Management with Salesforce Training.

Mode

Online

Duration

12 Weeks

Fees

₹ 74209

Quick Facts

particular details
Collaborators Salesforce
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
number of course credit 15

Course overview

Futurelearn's Customer Experience Management with Salesforce training programme will teach marketers and business professionals how to empathize with customers and provide the best customer experience, using automation and customer experience management tools. Client experience is the new landmark where brands and organizations can differentiate themselves.

Customer Experience Management with Salesforce training will provide a deep understanding of customer experience, how to come up with a strategy for your business, and the whole design of it. And, while doing this, you will also learn to use CRM technology to build large data points to keep your organization ahead of the pack. 

Additionally, Customer Experience Management with a Salesforce course will also provide candidates with digital expertise and skills that will teach you how to implement customer experience in real life. Candidates will learn how to create a map of the customer experience and how customer experience impacts the business decisions in just 12 weeks.

The highlights

  • 12-weeks course 
  • Validated by Coventry University
  • Course certificate
  • Postgraduate-level course
  • Micro-credential type of course
  • Online course

Program offerings

  • Electronic transcript from coventry university
  • Self-paced training
  • Online course
  • Live classes
  • Microcredential
  • Expert instructors
  • Tutor-marked assessments

Course and certificate fees

Fees information
₹ 74,209
  • Applicants can make the payment using the payment gateway with options like credit/debit, PayPal.

  • All the payments for this course are made online. 

Customer Experience Management with Salesforce Training fee structure

Course

Total fee

Customer Experience Management with Salesforce course 

₹74,209

certificate availability

Yes

certificate providing authority

Futurelearn

Who it is for

Future Learns' Customer Experience Management with Salesforce Training is beneficial for:

  • Anyone who wants to learn about Customer experience management
  • Anyone who wants to help their organization in using accurate customer relationship strategy with the integration of pf CRM tools
  • CXOs
  • Salesforce administrators
  • Marketing professionals 
  • Customer success managers

Eligibility criteria

There are no prerequisites to join the Customer Experience Management with Salesforce training course. Although, some basic knowledge of CRM, CRM technologies, or Customer experience would be advantageous. 

Moreover, it is also recommended that you have a four-year college education or comparable work involvement with a relevant field. 

When you finish the microcredential by completing and passing the in-course assessments, you will acquire an accredited credential from Coventry University. 

What you will learn

Marketing skills Sales skills

The Customer Experience Management with Salesforce programme will help you:

  • Learn how to design products based on customer experience at the forefront.
  • Get equipped with using CRM tools for better managing relations with customers.
  • Learn how an organization maintains a level of commitment with its customers
  • Better understand the concept of salesforce and how important it is to organizations
  • How to implement customer strategy with better customer experience
  • Use tools to know your customer journey 
  • Get equipped with using empathy maps to visualize every user
  • Gain in-depth knowledge of customer success management for customer strategy 

The syllabus

Customer Experience (CX) Design for Customer Success

CX Design
  • Welcome
  • Introduction to Customer Experience (CX) and CX design
  • The CX design process
  • The design-discipline behind great CX
  • Synopsis
Customer journey and experience analysis
  • Welcome to Week 2
  • CX Blueprints
  • Customer journey mapping
  • Getting to know your customer
  • Week round-off
Developing a CX strategy
  • Welcome to Week 3
  • Creating the plan
  • Stakeholders for CX projects
  • Developing a CX strategy for your customers
  • Enabling operational success
  • Articulating an aspirational future state
  • Technology-driven success
  • Week 3 round off
Customer success
  • Welcome to Week 4
  • Developing customer success strategies
  • Implementation of customer success frameworks
  • Customer success fundamentals
  • Week 4 round off
Customer relationship management for customer success
  • Introduction
  • Managing customers
  • Customer Relationship Management 
  • Building customer relationships
  • Week 5 round off
Evaluating and optimizing success
  • Welcome to Week 6
  • Continuous improvement
  • Creating and implementing improvements
  • Evaluating strategic performance
  • Week 6 round off

CRM Fundamentals and Practice

Salesforce Administrator fundamentals
  • Introduction
  • Salesforce Administrator fundamentals
  • Organizational setup
  • Administrator fundamentals and the Salesforce ecosystem
  • Collaboration on Chatter
  • Week 1 round off
Setup, security, and activity management
  • Introduction
  • Security and access
  • Mobile administration
  • User setup
  • Activity management
  • Setup, Security, and Activity Management
  • Week 2 round off
Objects and data
  • Introduction
  • Data management
  • Objects and Data
  • Object customization
  • Week 3 round off
Sales, marketing, and analytics
  • Introduction
  • Analytics: reports and dashboards
  • Sales, marketing, and analytics
  • Sales and marketing
  • Week 4 
  • Round off
Automation
  • Introduction
  • Automation
  • Workflow and process automation
  • AppExchange
  • Service and support management
  • Week 5 round off
Administrator success
  • Introduction
  • Administrator success
  • Certification preparation
  • Best practices for CRM success
  • Enhanced administration skills
  • Week 6 round off
Course assessment

Admission details

If you want to enrol in the online Customer Experience Management with Salesforce programme, use these steps written below:

Step 1 - Visit the "Customer Experience Management with Salesforce Training" webpage.

Step 2 – On the page just below the title of the course, you will find a "Join now" button.

Step 3 – As you click the button, you will be directed to a fresh page. Here, you can either create an account on Futurelearn or sign in using Google/Facebook.

Step 4 – Once you sign in, fill up all the details in the form and checkout for payment.

Step 5 –Once you complete the payment, you will get access to the course. 


Filling the form

Applicants need not apply for the course; they only need to register with Futurelearn and make the payment to start learning.

How it helps

Candidates will be able to use CRM tools for generating revenues effectively. They will be able to generate, recognise, and assess customer possibilities using the CRM data. Candidates will also have an in-depth knowledge of customer experiences and how to create a suitable environment for them.

Furthermore, the Customer Experience Management with Salesforce online course will enable candidates to determine the difference between customer success and customer experience, so that they can help their organizations to reassess the CRM tools for a better result.

Instructors

Ms Sophie Segal
Instructor
Freelancer

Ms Ghilaine Chan

Ms Ghilaine Chan
Instructor
Freelancer

Mr Mindaugas Savicius
Consultant
Freelancer

Ms Laura Zuluaga
Project Manager
Freelancer

FAQs

What are the payment options?

Candidates can pay via card credit/debit (Visa, MasterCard, and American Express) or through PayPal.

Do I have to be present for live sessions?

Microcredential courses are designed for your comfort and ease. There may be live sessions, but it will all be recorded so that you can watch it later.

Do you have to be a UK resident to take this course?

No, these microcredential courses are designed to take from anywhere in this world. You don't need to be in the UK to take this course.

Where and how can I use this microcredential certificate?

Candidates who complete this course can apply for advanced level post-graduate courses in Coventry University degree programmes such as MBA Global Business (Coventry University London), MBA Global Marketing (Coventry University London), among others. 

Does this course have any refund policy?

Yes, you can drop the course within 14 days from the day the course starts to avail a refund. 

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