Digital Marketing Immersive: Singapore by General Assembly: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study, Virtual Classroom	Mode of Delivery Video and Text Based

Course overview

The Digital Marketing Immersive: Singapore certification course, curated with insights from General Assembly’s global network of experts, offers a full-time boot camp experience. Apart from an extensive industry-relevant curriculum, you will also receive one-on-one career coaching, expert-vetted course work, and connections to top employers for excellent job opportunities.

By pursuing the Digital Marketing Immersive: Singapore online course, you will create customer-first marketing strategies and drive transformation and business results across industries. You will also learn to execute a strategic and creative approach towards digital marketing.

This training will help you master the usage and application of digital marketing tools and techniques. The Digital Marketing Immersive: Singapore syllabus also covers content marketing strategies, fundamental digital marketing concepts, and lead generation through paid search, Google analytics, etc.

Moreover, you will be trained to work cross-functionally with clients, stakeholders, fellow marketers, and real-world customers. The Digital Marketing Immersive: Singapore programme is designed to hone your teamwork, client management, presentation, UX design, and web development skills. What’s more, you will receive personalised job support from General Assembly and a dedicated career coach.

Course and certificate fees

Fees information

$ 13,650

The Digital Marketing Immersive: Singapore certification fee comprises registration charges and tuition.
The registration fee is a non-refundable deposit worth $150 SGD.
The tuition charges are $13,500 SGD.

Digital Marketing Immersive: Singapore fee structure

Course Name	Fees in SGD
Digital Marketing Immersive: Singapore – Certificate	$13,650 SDG

certificate availability

Yes

certificate providing authority

General Assembly

Who it is for

Product development manager

The Digital Marketing Immersive: Singapore course is perfect for eager learners and professionals from varying backgrounds, including design and product management.

Eligibility criteria

The Digital Marketing Immersive: Singapore training by General Assembly is a beginner-friendly boot camp and has no prerequisites. Many students who enroll are familiar with fundamental marketing concepts and have some experience working on campaigns. However, the self-paced preparatory lessons in the training will help you explore the basics and common vocabulary of digital marketing.

Furthermore, if you successfully pass the Digital Marketing Immersive: Singapore course, you will earn a signed certificate.

What you will learn

Knowledge of google analytics Digital marketing skills

After you complete General Assembly’s Digital Marketing Immersive: Singapore syllabus, you will excel in the following:

Develop strong, objective-driven strategies using data and optimise their performance.
Learn to navigate digital marketing tools, tactics, channels, and technologies.
Acquire, engage, and retain customers and solve real problems for your business.
Capture target audiences with customised messaging and drive conversions.
Analyse enormous volumes of user data and tell consistent brand stories throughout the user journey.
Master core digital marketing tactics, such as SEO, paid search, email, organic and paid social media marketing, content marketing, digital advertising, and influencer marketing.
Demonstrate skills, including coding, presentation, data analytics, user experience designing, communication, and user research.
Learn to map, analyse, and enhance your campaigns using Google Tag Manager, Google Analytics, and A/B testing tools.

The syllabus

Units 1–2: Foundations and Insights

Gain familiarity with key digital marketing concepts and the vast landscape of tools and techniques.
Differentiate between a strategy, plan, and campaign and the inputs needed for each.
Explain how to measure and move your audience in the context of the marketing funnel.
Understand how data and customer-first thinking has changed the world of marketing.
Practice using tools and techniques for gaining insight into your audience.
Create personas and a customer journey map, and relate to brand values and positioning

Units 3–4: Content, Search, and Site

Develop a purpose-driven content marketing strategy.
Learn how to analyze and evaluate the effectiveness of content assets.
Dive into the power of video content and what makes successful visual campaigns.
Explain the key on- and off-page optimizations.
Learn how to tailor a website’s structure for search engine optimization (SEO).
Perform keyword research and explain its use in digital copywriting and SEO.
Understand best practices for driving website conversions and suggest improvements based on A/B testing with Optimizely.
Build and manage a mobile-optimized website on WordPress.
Learn HTML, CSS, and coding fundamentals

Units 5–6: Paid Search, Analytics, and MarTech

Learn bidding strategies and best practices for paid search.
Gain familiarity with the Google AdWords interface.
Explore marketing math and attribution models.
Practice analyzing performance and optimizing campaigns with Google Analytics and build reports with Google Data Studio.
Plan a multichannel campaign budget.
Discover marketing tech platforms like HubSpot and the fundamentals of a customer data strategy.
Create one-to-one campaigns using email, SMS, and chatbots.
Identify opportunities for automation in the context of the customer journey.

Units 7–8: Social Media and Media Planning

Differentiate between paid, earned, and owned social campaigns and how to plan a multipronged social strategy.
Design paid campaigns using Facebook, Instagram, and LinkedIn.
Measure, test, and learn from your audience using social listening tools.
Understand marketing, agency, and publisher dynamics.
Write a media brief and evaluate agency pitches.
Describe how innovations like programmatic ad buying are disrupting the industry.
Outline best practices for marketing on mobile, the role of apps versus mobile sites, and how to factor location into campaigns.

Units 9–10: Working With Clients

Collaborate with fellow marketers on a team project with a real client.
Meet with client stakeholders to develop a marketing strategy tied to business goals.
Practice communication and presentation skills by pitching your team’s strategy and campaign plan back to the client.

Admission details

Step 1: Get Digital Marketing Immersive: Singapore certification course details at the course webpage.

Step 2: Now, press the red option titled ‘Apply Now. This will take you to a new webpage. It has the contact form.

Step 3: Furnish necessary details here and tap on ‘Continue’. General Assembly’s admission counsellor from your selected location will get in touch. After considering your professional goals, they will determine if the programme suits you or not.

Step 4: Depending on this, you may be required to complete admission assessments to conclude the application procedure.

Step 5: If you are accepted, pay the down payment amount for the Digital Marketing Immersive: Singapore training and secure your spot.

Filling the form

In the Digital Marketing Immersive: Singapore certification application process, you will fill a contact form with your email ID, full name, contact number, and the city where you’ll take the course.

How it helps

The Digital Marketing Immersive: Singapore course benefits include a signed General Assembly certificate that showcases your mastery in the digital marketing domain. The industry-relevant curriculum, hands-on exercises, expert-led instruction, and real-world client projects ensure that you become a skilled digital marketer.

Besides, through the Digital Marketing Immersive: Singapore programme’s features, General Assembly helps you develop your professional brand. You get to hone your in-person and online presence, practice interview skills, and display exemplary client work.

FAQs

How can I access the Digital Marketing Immersive: Singapore certificate?

You need to complete and pass the course to score the General Assembly certificate.

Does the Digital Marketing Immersive: Singapore programme have prerequisites?

The beginner-friendly training does not have an eligibility criterion.

What features can I access for the Digital Marketing Immersive: Singapore course tuition fee?

You receive expert instruction, self-paced pre-learning pathway, project toolkits, dedicated career services, expert-vetted lesson decks, interview preps, GA certificate, etc.