Conduct UX Research and Test Early Concepts by Google via Coursera: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study	Mode of Delivery Video and Text Based

Course overview

Are you looking for entry-level employment in UX (user experience) design? Then the Conduct UX Research and Test Early Concepts training by Coursera is perfect for you! This 100% online curriculum is a prestigious offering by Google's Google Career Certificates, where you will master planning and conducting usability studies for gathering design feedback. Throughout the curriculum, you will also use your research's insights to modify low-fidelity designs.

The Conduct UX Research and Test Early Concepts certification syllabus comprises vital lessons, along with hands-on projects for experiencing real-world UX design situations. You will gain coveted skills in UX, UXD (user experience design), UX research, usability testing, and various other areas. What’s more, you’ll learn everything from Google’s current UX researchers and designers. Thus, you can rest assured about receiving industry-best knowledge.

Equipped with flexible deadlines, video subtitles, and beginner-level content, the Conduct UX Research and Test Early Concepts online course offers a convenient learning journey. It’s the fourth part of the Google UX Design programme and offers a paid certification, which you can share on various platforms.

Course and certificate fees

The fees for the course Conduct UX Research and Test Early Concepts is -

Head	Amount in INR
1 month	Rs. 1,175
3 month	Rs. 2,351
6 month	Rs. 3,527

certificate availability

Yes

certificate providing authority

Coursera

Who it is for

In the case participants want themselves to become UX designers, or UX Architects then they should be ready to take this up, and learn it properly to secure entry-level jobs.

Eligibility criteria

You should first finish the Google UX Design programme’s prior courses to enrol in the Conduct UX Research and Test Early Concepts training. These include the ‘Start the UX Design Process: Empathise, Define, and Ideate’, ‘Foundations of User Experience (UX) Design’, and ‘Build Wireframes and Low-Fidelity Prototypes’.
Alternatively, you can also obtain admission if you can conduct user research to report creations of personas, empathy maps, user stories, problem statements, user journey maps, and value propositions. You must also have the necessary skills to create low-fidelity prototypes and wireframes in Figma and on paper.

What you will learn

You will be adept in these areas once you’re done with the Conduct UX Research and Test Early Concepts certification syllabus and its offerings:-

Planning UX research studies, including research goals, project backgrounds, research questions, methodologies, key performance indicators, scripts, and participants
Conducting an unmoderated and moderated usability study
Explaining why respecting user data and privacy is important
Taking notes during usability studies
Creating affinity diagrams for analysing and grouping data
Synthesising observations from your research and coming up with insights
Developing persuasive presentation skills for sharing research insights
Modifying low-fidelity designs, according to your research insights
Designing mobile apps to showcase in your professional resume
Skills such as usability testing, prototype, UX research, user experience (UX), and user experience design (UXD)

The syllabus

Module 1: Planning UX research studies

Videos

Introduction to Course 4: Conduct UX Research and Test Early Concepts
Samar - Working as a self- taught UX Researcher
Jason - My journey to UX
Understand the UX research process
Get to know the seven elements of a research plan
Start building a research plan: project background, research goals, and research questions
Continue building a research plan: KPIs
Continue building a research plan: Methodology
Continue building a research plan: Participants
Finish building a research plan: Script
Make privacy a part of UX practices
Understand privacy issues
Vanessa - Ethics, privacy, and data in the real world
Wrap-up: Planning UX research studies

Readings

Welcome to Course 4
Research is Part of the Test Phase
Language and communication in UX research
UX research plan template
Example research plan: Project background, research goals, and research questions
Learn more about KPIs
Example research plan: KPIs
Learn more about methodology
Recruit a diverse participant pool
Example research plan: Methodology and participants
Assistive technology for participants with disabilities
Example research plan: Script
Example UX research plans
Glossary terms from course 4, module 1

Quizzes

Test your knowledge on UX research participants and scripts
Test your knowledge on user data and privacy
Activity: Build a research plan for your portfolio project
Module 1 challenge

Plugin

Test your knowledge on UX research plans

Module 2: Conducting research with usability studies

Videos

Welcome to module 2
Introduction to usability studies
Conduct moderated and unmoderated usability studies
Introduction to a mock unmoderated usability study
Participant A - Mock usability study
Participant B - Mock usability study
Participant C - Mock usability study
Participant D - Mock usability study
Participant E - Mock usability study
Explore usability study best practices: Before the study begins
Explore usability study best practices: During the study
Deana - My job as a UX researcher
Identify biases when interviewing usability study participants
Reduce bias in interviews
Introduction to note-taking methods during usability studies
Use a spreadsheet to take notes
Chikezie - My journey to UX
Wrap-up: Conducting research with usability studies

Readings

Learn more about usability studies
Explore the advantages and disadvantages of usability studies
Learn more about usability study best practices
Learn more about reducing bias in interviews
Review: Take notes during a mock usability study for the Gmail labels feature
Glossary terms from course 4, module 2

Quizzes

Test your knowledge on the importance of usability studies
Test your knowledge on potential biases during interview moderation
Self-Reflection: Reduce bias in your interviews
Test your knowledge on bias during interviews
Activity: Conduct a usability study for your portfolio project
Module 2 challenge

Discussion Prompts

Test your knowledge on usability study best practices

Module 3: Analyzing and synthesizing research results

Videos

From observations to insights
Case study: Improving design at Google
Developing insight
Gather and organize data
Patterns and themes in research data
Qualities of strong insights
Utkarsh - Develop insights from usability studies
Wrap-up: Analyzing and synthesizing research results

Readings

Learn more about creating affinity diagrams
Review: Create an affinity diagram for the Gmail labels feature project
Review: Identify patterns and themes for the Gmail labels feature project
Review: Form insights from data for the Gmail labels feature project
Glossary terms from course 4, module 3

Quizzes

Module 3 challenge
Test your knowledge on synthesizing data into insights
Test your knowledge on strong insights
Activity: Turn observations into insights for your portfolio project

Module 4: Sharing research insights for better designs

Videos

Organize insights for sharing
Choose a format for sharing insights
Create a strong presentation
Presentation tips
Heather - Deliver research insights
Modify low-fidelity designs based on insights
How to make research-based design changes
Wrap-up: Sharing research insights for better designs
Congratulations on completing Course 4: Conduct UX Research and Test Early Concepts

Readings

Tips for creating a strong presentation
Review: How to create and deliver a presentation for your portfolio project research
Overcome stage fright
Tips for giving an effective presentation
Examples of great public speakers
Glossary terms from course 4, module 4
Course 4 glossary
Start the next course

Quizzes

Module 4 challenge
Test your knowledge on presenting research insights
Activity: Update your portfolio project research presentation

Discussion Prompt

Share your course experience

Plugin

Present research findings

Admission details

You can visit Coursera’s website to access the Conduct UX Research and Test Early Concepts classes. Or, you can view it by clicking on https://www.coursera.org/learn/conduct-ux-research
Now, you can either register for the course or sign in on Coursera.
Choose between the given options as per your learning goal. Upon proceeding with your choice, you will be enrolled. To avail of the Conduct UX Research and Test Early Concepts certificate and graded content, you must purchase the certification. You can do this while undertaking the curriculum or once you’ve finished it.

Filling the form

To join the Conduct UX Research and Test Early Concepts certification by Coursera, you must log in or sign up. To log in, simply fill in your Coursera email and password. You can also sign in via your Google/Facebook/Apple details.

To register, you must provide your email ID, full name and choose a password. You can also create your Coursera account through your Facebook or Google credentials.

Scholarship Details

Coursera offers scholarship schemes for its Conduct UX Research and Test Early Concepts course through financial aid. You can opt for this by clicking on the ‘Financial aid available’ button, situated on the programme portal. An application webpage will appear. Complete it and submit. Coursera officials will contact you within two weeks to inform you about approval.

How it helps

Once you undertake this curriculum, the Conduct UX Research and Test Early Concepts certification benefits are aplenty. For starters, Google’s current experts will be your educators. You can audit the curriculum for free, reset deadlines to learn on a flexible schedule, and finish the course in approximately 20 hours. It is entirely virtual, allowing you to study from anywhere, at any time.

What’s more, the Conduct UX Research and Test Early Concepts programme will equip you with the required skills to become an entry-level UX designer. You can also seek roles such as a UI designer, UX designer, UX researcher, specialist, etc., in the endless list of companies. To this aid, you can also purchase the coveted certificate, which you can show recruiters via your LinkedIn profile, CV, or as a hard copy since it’s printable.

FAQs

What tools will I use during this training?

The Conduct UX Research and Test Early Concepts by Coursera will teach you to use Adobe XD and Figma through this course. You will also learn through presentation applications, word processing apps, spreadsheets, practice quizzes, readings, graded assessments, and graded quizzes.

Are there any career benefits?

While the curriculum offers hands-on projects and a valuable certificate to bolster your career prospects, it will also include professional portfolio creation. You can display your UX design work through this to further seek recruitment.