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    Copywriting Course

    BY
    Henry Harvin

    Brochure Enquire
    Mode

    Online

    Duration

    16 Hours

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    certificate availability

    Yes

    certificate providing authority

    Henry Harvin

    The syllabus

    Module 1: How to Research?

    • Competition analysis
    • Industry trends
    • Quiz Module 1

    Module 2: Introduction to Copywriting

    • What is Copywriting? - An Intro to the Secrets of Good Copywriters
    • Knowing the Difference Between Good Writing and Good Copywriting
    • Can Anyone Be a Master Copywriter?
    • Quiz Module 2

    Module 3: Writing Well

    • Knowing Your Audience
    • Writing with Clarity
    • Writing with Simplicity
    • Finding Your Voice
    • Boredom-Free Writing
    •  Quiz Module 3

    Module 4: Understanding the Objective of Social Media Post

    • To inform (conceptual knowledge)
    • To teach (how to)
    • To inspire
    • To entertain
    • To persuade
    • To start a conversation
    • To spark a controversy
    • To express an opinion
    • To share industry knowledge or resources
    • Quiz Module 4

    Module 5: Turning a Passion for writing into a profession

    • Getting Started
    • Content That Sells
    • Knowing Your Goal
    • Writing for the Internet
    • How to write Subtitles
    • Quiz Module 5

    Module 6: Writing crisp and effective copies

    • Best practices of copywriting
    • Writing for Graphics – Statics/ Gifs and Videos
    • Staying relevant
    • Catching up with social trends
    • Getting inspired
    • Improving vocabulary and freshness
    • Quiz Module 6

    Module 7: How to measure the performance of copy

    • How to analyze a copy
    • How to better the copy as per the analysis
    • Quiz Module 7

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