Post Graduation Programme in Digital Marketing

BY
Indian Institute of Digital Education

Start learning the skills in digital marketing along with managerial skills with the Post Graduation Programme in Digital Marketing course.

Mode

Full time, Online

Duration

11 Months

Fees

₹ 645000

Important Dates

30 Sep, 2024

Course Commencement Date

10 Sep, 2024

Application Deadline

24 Sep, 2024

Extended Application Deadline

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom +1 more
Mode of Delivery Video and Text Based
Frequency of Classes Weekdays, Weekends
Learning efforts 18 Hours Per Week

Course overview

The Post Graduation Programme in Digital Marketing certification course is an 11-month post-graduate level programme that is offered by IIDE where the certification is aligned with Facebook and Google. The course has a detailed syllabus that will be taught to the students including skills in Digital Marketing and managerial skills. These skills will be enough to bag high-quality jobs in the digital industry. 

The Post Graduation Programme in Digital Marketing training offers 2 distinctive specializations in skills of becoming a manager in digital marketing. As the programme ends there will be placement assurance with a 2-month internship period. This certification course will also be providing industry expert mentorship to the students directly from agencies, and brands.

The highlights

  • 11 months course
  • 600+ learning hours
  • Student mentorship is 1 on 1
  • 13+ projects live 
  • 28+ skills which are relevant

Program offerings

  • 2 months internship
  • Placement assurance
  • 2 specializations available
  • 0% emi available
  • 18 hours per week
  • Small batch
  • Post graduation programme

Course and certificate fees

Fees information
₹ 645,000

The Post Graduation Programme in Digital Marketing certification fee is Rs. 6,45,000 plus applicable taxes. Moreover, EMI facilities are there from Rs. 25,000 per month.

The Post Graduation Programme in Digital Marketing Fee Structure

Description

Amount in INR

Course Fee

Rs. 6,45,000 + Taxes

certificate availability

Yes

certificate providing authority

IIDE

Who it is for

This post graduate course will only be interesting in case there is a need for the candidates who want to pursue being digital marketers like Digital Marketing Executive, and Digital Marketing Managers.

Eligibility criteria

Educational Qualification

  • Any student with a bachelor's degree or similar qualification under any university, and discipline will be eligible in case he or she scores a minimum of 55% marks. Again if the students are in their final degree examination year they may also apply for provisional admission which will then be confirmed when the production of the results is done. 
  • Also if the above criteria are not met then the students who have 10 or 12 years of education with relevant work experience of 5 or 3 years may apply. Again, diploma holders who already have working experience of 3 years are eligible for application.

Certification Qualifying Details

  • The Post Graduation Programme in Digital Marketing certification by IIDE, the Digital School after successful completion of the course. The certificate offering is also in alignment with institutes like Facebook, and Google.

What you will learn

Digital marketing skills Knowledge of google ads

The Post Graduation Programme in Digital Marketing certification syllabus will teach every student integrated digital marketing skills, and solutions so that they can pitch them whenever required. 

The syllabus

Inbound Marketing

Introduction to Digital Marketing
  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities
Website Creation
  • Website Planning
  • Build your WordPress site
Search Marketing
  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing

Outbound Marketing

Content Marketing
  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA content marketing
Social Media Marketing & Management
  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid) on all platforms
  • Online Reputation Management
  • Social Listening
Video Marketing
  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)

Media Management & Automation

More forms of Digital Marketing
  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools
Integrated Marketing (Full Funnel Marketing)
  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)

Managerial Skills and Soft Skills

Soft Skills
  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills
Agency Skills
  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction

Compulsory Internship & Thesis

Internship & Mentoring
  • Do a mandatory 2-month Internship with mentoring from Industry experts
  • Submit a final year end thesis level project based on a real world brand

Specializations

Specialization 1 - Creative Strategy
  • Learn how to plan content for new-age forms of marketing (Reels, Shorts & Podcasts)
  • Learn the art of scripting and video content creation
Specialization 2 - Performance Marketing
  • Learn how Programmatic buying has changed the way media buying is done
  • Gain hands-on exposure to Digital Media Buying & optimization techniques

Capstone Project

  • A final practical project in a simulated business environment that will prepare you to enter the digital marketing industry

Admission details

To get admission to the Post Graduation Programme in Digital Marketing classes, the students can follow these steps: 

Step 1: Follow the official URL:https://iide.co/master-mba-digital-marketing/.

Step 2: Then the students will have to check on their eligibility, and then submit any fee related to the IIDE Admissions Test, and sit for it.

Step 3: Then the admission committee will be doing a review of the 

Application, and then the personal interview shall be conducted where the students shall be asked to showcase their personal interviews.

Step 4: Whichever students are qualified shall be informed and sent the confirmation letter of admission. 

Scholarship Details

IIDE has scholarships that are offered to the candidate's worth Rs. 60,000 at max. 

The eligibility depends on the students scoring 7.5 CGPA or at least 75% per cent in the last exam that they have appeared.

How it helps

The Post Graduation Programme in Digital Marketing certification benefits by offering a 2-month internship before getting placed. Also, these students are offered mentors directly from the different leading brands’ CXOs, and CMOs.

Instructors

Mr Karan Shah

Mr Karan Shah
Instructor
Volkswagen India

Mr Jaideep Doshi

Mr Jaideep Doshi
Instructor
Freelancer

Mr Soham Bhagnari

Mr Soham Bhagnari
Instructor
Castrol India Ltd.

Mr Akshay Gurnani

Mr Akshay Gurnani
Instructor
Freelancer

FAQs

Is there any scholarship provision?

Yes there is an IIDE scholarship that gets offered.

Who is this Post Graduation Programme in Digital Marketing offline course?

Anyone who has an interest in digital marketing can do this course.

Is a batch transfer possible for this offline course?

Is IIDE offering any kind of classes on Saturdays?

How many students are offered admission in one particular batch?

40 students are offered admission.

Who is the official partner of the Post Graduation Programme in Digital Marketing?

The official partner of this programme is Google.

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