Search Engine Marketing (SEM) Training

BY
Intellipaat

Have you ever searched on the Internet and wanted to know what the actual mechanism is? Then Intellipaat academy is conducting a programme with its SEM training

Mode

Online

Fees

₹ 9804

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekends

Course overview

Search Engine Marketing means promoting the product with a brand value on the internet through paid advertisements to google and other search engines. SEM is entirely different from SEO but both of them are inter-related terms. Search engine Marketing increases the brand and value of the product whenever the user searches with a referential key-word.

In today’s era of the digital economy, every organization needs to enhance technology in a digital platform. Most of the organizations are already in use of Google Adwords and the remaining organizations will get on this bandwagon soon. All these advancements help trainers to get new opportunities for professionals who are getting hired with the right PPC. The keywords have much more preference in search engines to give efficient and appropriate results.

The Search Engine Marketing (SEM) Training course programme is offered by the Intellipaats academy that has been increasing its success criteria since 2011. The academy has many skilled professionals who share their knowledge drastically to the learners. The academy has maintained friendly relationships with 1000+ MNCs and global companies across the world. The training will prepare to take up the jobs in the Search engine marketing domain.

The highlights

  • 15-hour instructor-led training 
  • 15-hour self-paced videos
  • 30-hour exercises and project work 
  • Certification from Intellipaat
  • 24 x 7-lifetime access and support 

Program offerings

  • Online video lectures
  • Practice assessments
  • Assignments
  • Study materials
  • Quizzes
  • Mobile-access application

Course and certificate fees

Fees information
₹ 9,804

The Search Engine Marketing programme course fees is as follows:

  • The amount that needs to be paid for Self Paced Training is  9,804
  • The amount that needs to be paid for Online Classroom is 22,800 
  • An extra 18% GST is applicable

Fees for Search Engine Marketing Programme

Type of course

Amount in USD 

Self-paced

9,804

Online classroom

22,800

certificate availability

Yes

certificate providing authority

Intellipaat

Who it is for

The Search Engine Marketing Programme course is ideally best suited for professionals who are: 

  • Entrepreneurs
  • Project Managers
  • Analytics
  • Advertising
  • Digital Marketing Professionals
  • Business Personnel

Eligibility criteria

Work experience

The applicant may not require any type of work experience to take part in this programme. Anyone can take part in the programme regardless of any work experience.

Education

Academy of Intellipaat does not consider the candidate’s education qualifications. Students from any field of education are eligible to apply to the programme.

Certificate qualifying details

To get the certificate candidate should first complete the course and the candidate should get a pass in the test conducted by the academy. Candidate should submit all the assignments in the given time and The candidate should get at least 60% or above to get the certificate.

Otherwise, no certificate will be awarded.

What you will learn

Seo skills
  • To know the various strategies of Search Engine Marketing, fundamentals, and future of Search Engine Marketing in career aspects, advantages of Search Engine Marketing for promoting the products
  • To know the importance of Google Adwords and its applications in career aspects. advertisements and career aspects of digital management in the digital era.
  • Key-word match strategies in Search Engine and its relevance in both SEO and SEM with career aspects.
  • To know how to promote the product on the website normally called as social media marketing

The syllabus

Introduction

  • Introduction to Search Engine Marketing
  • Choosing the right words for an advertising campaign
  • Various keyword match types and their significance
  • Various aspects of the Google AdWords programme
  • Familiarizing with the PPC auction model
  • Structuring the campaign based on various conversion factors
  • Setting up the ad campaign and the right pricing
  • Creating dynamic ads and split test campaigns
  • Google Display Network and video ad campaigns
  • Analyzing the performance with the right metrics

Search Engine Marketing

  • Networks and websites
  • Yahoo and other search engines
  • Importance of Search engine marketing to get visibility and customers on the internet
  • Advertising on Google
  • Benefits of online advertising in comparison to other forms of advertising

Keyword Research

  • Introduction to keywords
  • Significance of each keyword match type
  • Choosing right keywords on the basis of the business angle and what customers search on search engine
  • Various types of keyword matches

Google AdWords

  • How Google AdWords works
  • What is Google Adwords
  • Bidding Strategy
  • Types of Bidding Strategy
  • Enhanced CPC, CPA
  • Various sections of AdWords
  • Best practices defined by Google
  • Manual, Auto strategies for advanced level bidding
  • Flexible Bid Strategy
  • Advantages and disadvantages of Bid strategies

Creating PPC and Campaigns

  • Creating a new ad campaign
  • Various stages of ad campaigns
  • Choosing the language, location, and understanding the Google bidding process for PPC ads
  • The Pay Per Click ad campaign
  • Deploying split test in ads
  • AdGroups, Keywords, Ads
  • How PPC works
  • Google bidding process for PPC ads

Getting the best out of Google ads

  • AdGroups Creation using the tool
  • Google Display network
  • Introduction to various Google ad networks
  • Advertising campaign types: Display and Search Campaign
  • Shopping and Video
  • Deploying video ad campaigns
  • Comparison between Search and Display Campaign
  • Callout extensions and other special features of Google ads
  • A detailed description of AdWords Algorithm
  • Understanding of how AdWords rank Ads
  • Quality Score and the Importance of quality score
  • Bids
  • Ad-extensions and its Types
  • CTR and Importance of CTR
  • Add-Ad extensions in Campaign

Using metrics to analyze campaigns

  • Way to set up Conversion Tracking
  • Verifying Conversion statistics
  • Understanding the use of Conversion Tracking
  • Taking the decision based on the analytics
  • Track code on the website
  • Measuring the performance of ads
  • Monitoring the right metrics
  • Working with the various metrics in Google ad campaigns

Optimizing the PPC ads

  • Analyzing your competitor's performance
  • Identity fraud Clicks
  • Starting and stopping of the campaigns
  • In-depth understanding of what works in PPC ad campaigns
  • Daily budget for ads
  • Importance of Ad groups and position
  • Ad positioning, Ad rank, ad action
  • The quality score of ads
  • Keyword Planner Tool 
  • Ways to increase CTR
  • Cost per click calculations
  • Evaluate Campaign statistics
  • Conversion reports in optimization
  • Quality score and how to increase it
  • Different types of keywords-broad exact, phrase, synonym negative
  • Ways to reduce OPC
  • Significance of Negative Keyword
  • Keyword optimization
  • Ads creations and Ads metrics
  • Display URL and Destination URL
  • Good and Bad examples of Ads

Creating targeted campaigns

  • Having the right targeted approach
  • Understanding the audience list
  • Various aspects of a targeted ad campaign
  • Targeting the audience
  • Targeting placement
  • Creating dynamic ads with data feeds
  • Demographics

Display Ad Campaign Creation

  • All features and Mobile App
  • Examples of good/bad banner ads 
  • Display campaign
  • Increasing engagement through Remarketing
  • Comparison between Display Search campaign settings
  • Google Ad Scheduling
  • Google Ad delivery
  • Performing campaign settings
  • Creating various Ad groups
  • Creating text ads
  • Examples of good/bad banner ads display campaign
  • Placement of ads
  • Using display planner tool
  • Finding relevant websites for ads placement
  • Creating banner ads using tools
  • Uploading banner ads

Google Adwords Express

  • Introduction to Google Adwords Express
  • Ensuring Minimal Management
  • How it differs from google Adwords
  • Getting the right performance of ads
  • Various features and advantages of AdWords Express

Reporting in PPC

  • Extracting the right reports with Google Adwords
  • Reporting segments
  • Dimension tab and other useful reports in Google Adwords
  • Key performance indicators

Remarketing Techniques

  • Introduction to remarketing
  • Remarketing list campaign
  • Remarketing campaign setup
  • Creating advanced level lists

Admission details

The Search Engine Marketing admission process is given below:

Step 1: Visit the Course Url.

Step 2: Then there is an Enroll Tab. Please click on that. 

Step 3: It will take you to the fees section wherein there are 2 ways of enrolling for the programme - self-paced training and online classroom. Choose the option that suits you.

Step 4: Click on Checkout. It will lead to an order summary page. Sign up via Facebook or Google ID to proceed for payment. 

Step 5: The payment can be easily made via debit card, net banking, credit card or any other mode. 

Step 6: After making the payment, the user can easily gain access to the course.

How it helps

The programme Search Engine Marketing is beneficial to the candidates who want to build their path in SEM and can succeed by using some analytic tools like Google Analytic tools. The course makes the students advertise their product on the website namely called social media marketing such as digital marketing. The programme consists of many training sessions and works with real example scenarios. The academy offers wonderful study materials to its students where they can learn also on their own.

However, the training leads to gaining knowledge and offers job assistance to get hired in top MNCs. The main objective of the programme is to make the student skilful with better skills and knowledge to pace digital technology without any complexity. The academy also helps in the interview attending process and helps in preparing Resumes and CVs. The certificate that is offered by the academy is valuable and that is digital and shareable.

The academy has been making development programmes since 2011 and it has an association with 1000+ global companies and MNCs across the world. The preparatory skills of professors are extravagant and can enhance their candidates to new advancements of digital technology without any exaggeration.

FAQs

Can I switch my learning mode from self-pace to online classroom?

Yes. The candidate can switch their learning mode from self-pace to online classroom after paying an extra fee and the candidate can very soon join in the next batch to take part in the programme.

Can the programme give me a job guarantee?

No, this programme cannot give job guarantee but assist you to get hired in top MNCs with proper training and enough preparation for interviews. The programme makes the student capable of getting a job according to the company requirements.

How can I use the certificate offered by this academy?

The certificate is a digital certificate and is sharable to any CVs and resumes also for LinkedIn. The certificate is valuable and adds value to your resume to get hired in top MNCs.

What type of jobs can I get after completing this course?

Students get hired as a data analyst and brand managers. Students can make their business on their own by promoting their product in social media or any other websites namely digital marketing and social media marketing.

What can I learn from this programme?

Students can learn Search Engine Marketing, how to market the product in Social media, How to create a brand value in the marketing world, How to search using relevant keywords and what are the future opportunities in the field of Search engine marketing.

Can I contact the mentor for any doubts for subjects?

Yes, there is an availability of contacting a mentor throughout the day and students can also mail them as it is not possible to handle every call of the student. So mentors can clear your doubts individually.

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