Certificate Course in Content Strategy and Article-Writing

BY
LawSikho

Gain content writer-required skills and knowledge with a Certificate Course in Content Strategy and Article-Writing by LawSikho

Mode

Online

Duration

3 Months

Fees

₹ 35000

Inclusive of GST

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekdays, Weekends
Learning efforts 6-8 Hours Per Week

Course overview

The duration of the Certificate Course in Content Strategy and Article-Writing is 3 months. The course provides in-demand skills for the students to develop highly effective content in the form of company blogs, guest posts and social media profiles. The course is designed for college students, graduates, and anyone with good English communication skills. 

The certification course offers a comprehensive that includes the importance of content writing, popular content-writing types and formats, how to structure an article, write an article and guest posts. The Certificate Course in Content Strategy and Article-Writing by LawSikho offers knowledge of how to write newsletters and high-conversion landing pages with the help of leading industry experts.

The highlights

  • 1 Online Live Class/Week
  • 3 Content Writing Assignments
  • 2 Practical Exercises Per Week
  • One-On-One Session With Mentors
  • Training for Writing and Publishing Articles 
  • Certificate Co-Branded by NSDC and Skill India

Program offerings

  • Cv enhancement
  • Doubt clearing within 24 hours
  • Placement assistance
  • Internship and job support
  • Interview preparation guidance
  • Access to online content for 3 years
  • Internship & job support
  • Honour code certificates

Course and certificate fees

Fees information
₹ 35,000  (Inclusive of GST)

The Certificate Course in Content Strategy and Article-Writing fee is Rs 35,000 including all taxes and charges. 

Certificate Course in Content Strategy and Article-Writing Fee Structure

Certification Course 

Fees 

Certificate Course in Content Strategy and Article-Writing

Rs 35,000

certificate availability

Yes

certificate providing authority

National Skill Development Corporation +1 more

Who it is for

The online Certificate Course in Content Strategy and Article-Writing is designed for aspiring students, and working professionals to develop their skills and knowledge. This course is also beneficial for: 

Eligibility criteria

Certification Qualifying Details

To receive the certificates, the candidates are required to complete all exercises and writing assignments to receive a certificate. They will receive a certificate co-branded by NSDC and Skill India and will be sent to their provided address via courier.

What you will learn

After completing the Certificate Course in Content Strategy and Article-Writing syllabus, the students will learn the importance of content writing, popular content-writing types and formats. They will also explore how to structure and write the article and guest posts. Students will be able to write a whitepaper, and newsletter and prepare onboarding content.

The course provides in-demand skills and knowledge to the students with the support of the leading experts in the industry. Upon the completion of the Certificate Course in Content Strategy and Article-Writing training, the students will be able to write email funnels, learn to create brochures and write content for websites.

The syllabus

Importance of Content Writing

Why do businesses and organisations want to hire good content-writers?
5 fast growing industries which need content writers and the growth potential of these industries
  • SAAS
  • Edtech
  • Fintech
  • Legal
  • Ecommerce & D2C
How can a content-writer help clients?
  • Building a blog for tech companies that helps in lead generation
  • Building social media presence and community for a startup
  • Building an email funnel to convert leads
  • Content strategy for inbound marketing
  • Writing a high conversion landing page
  • Other Work
What are the skills needed to succeed as a content-writer?
  • Copywriting
  • Story telling
  • Research and compilation
  • Documentation and case studies
  • Long form articles
  • Opinion pieces
  • Guest posting for link building
  • Creating high quality call to actions
  • Conversion optimization
  • Studying analytics
How to use storytelling in your writing
  • Why storytelling is effective
  • Structure of a story
  • Protagonist
  • Challenge
  • Victory
  • Message
  • How to narrate the story crisply
  • Examples
  • Video: How does SEO, networking and writing blogs help you in your career if you want to pursue other roles
  • Video: Why do we encourage LawSikho students to write articles?
  • Video: Challenges one faces while writing articles
  • Video: Mistakes people make while researching
  • Video: Do’s and Don’ts of article writing
  • Video: Frequent queries on article writing

Popular ContentWriting Types and Formats

Types of marketing content and difference between them
  • Landing pages
  • Emails
  • Calltoaction buttons
  • Proposals
  • Social media posts
  • Image and video captions
  • Newsletters
Types of blog posts and the purpose served by them
  • Listicles, such as “5 things you can do to improve your Twitter following as a startup CEO” 
  • Instructional or “How to” Articles, such as “How to improve the conversion rate of your landing pages”
  • Comprehensive Guides 
  • Case Studies, such as, how a customer saved 20% on their marketing expense by using xyz tool 
  • Articles about trending topics, such as “How will the upcoming elections/budget impact foreign investors” 
  • Promotional content
Difference in content at different stages of the marketing
  • “AIDA” framework and overview of a marketing funnel
  • Top of the funnel content
  • Middle of the funnel content
  • Bottom of the funnel content
Aftersales content
  • Onboarding content
  • Content to obtain product feedback/recommendations
  • Upselling content and special offers
How to write product descriptions for e-commerce sites
  • Examples of projects available with LawSikho's freelance team
  • Importance of creativity and unique expression
  • How to write product descriptions for garments, jewellery, health products, cosmetics, electronics
  • Common mistakes made by people who take these projects and how to avoid them
  • Principles for writing great marketing copy

How to Structure an Article

Preparatory work for your article
  • Determine the purpose: e.g. building a brand, or getting leads, educating customers, etc. 
  • Identification of niche and target audience
  • Identify and address industry/ stakeholder pain-points
Perform research
  • How to identify important keywords
  • How to use advanced search features in Google and other search engines to get more relevant results
How to introduce originality in your article
How to make your presentation more effective
  • Use of formatting techniques
  • Inclusion of diagrams and flowcharts
  • Common types of diagrams that you can use from built-in features of Excel/Google slides
  • How to improve the relatability and connect with your audience
How to add credibility to your article
  • Data related to market trends/ potential
  • Personal stories
  • Include quotes of successful people
  • Add case studies 
  • Use surveys to support your findings
How to write a case study
  • Story 
  • Problem statement
  • Solution
  • Results
How to write success stories effectively
  • Identification of successful customers
  • Develop the pitch or why they should speak to you
  • Preparation of questions
  • Schedule interviews
  • Follow up
  • Write the findings
  • Obtain confirmation
  • Publish
  • How to document your client/startup CEO’s journey or origin story for an article

Writing the Article

  • Guide to writing effective articles
  • Guide to writing effective blog posts
  • Simple 5 step guide on how to write effective and popular legal articles
  • Video: How to write your first article
  • Video: How much time to devote for writing an article
  • Video: Biggest mistake you will make while writing a new article
  • Video: What problems do you face while writing articles?
  • Video: Writing challenges: Maintaining structure and flow
Basic requirements to write an acceptable article
  • Clear topic and headings
  • Division into paragraphs
  • Short sentences
  • Clear inferences
  • Grammatical correctness
  • Appropriate Formatting 
  • No Plagiarism
  • Maintain flow between different paragraphs
Structure and samples of different types of articles
  • Listicle
  • “How to” article
  • Exhaustive/comprehensive article
  • Personal story
  • Case study
  • Article based on market trends and opportunities
How to add credibility to your article
  • Use storytelling 
  • Add personal stories 
  • Substantiate your findings with market research and data
  • Use customer case studies
Reader-friendly and action-oriented writing
  • What kinds of actions can readers take after reading your article
  • How can you measure whether your article was effective or not?   
  • How can you send a report on effectiveness of your article to your client  
  • How to include appropriate calls to action without making your article too “salesy”
  • How to edit and proof-read your article
  • Select examples of well-structured articles
  • How and where to publish your article
  • Overview of different citation formats for academic writing

Guest Posts

  • How to write guest posts
    • Why and how guest posts help in building credibility and traction
    • How to shortlist prospective and hightraffic websites for guest posts
    • How to choose a topic for a guest post
    • How to reach out to newspapers and journals for guest posts
    • Editing and formatting your guest posts 
    • Inclusion of backlinks and bylines for your guest posts
  • How to approach startup entrepreneurs to get them covered through your guest posts
  • How to send a pitch to a media house

How to Write A Whitepaper

  • What is a whitepaper?
  • Difference between a whitepaper and a blog
  • Difference between a whitepaper and other marketing copy
  • Select the target audience
  • Identify a topic and a market problem
  • Propose a solution
  • Give case studies
  • Calls to action from a whitepaper

How to Write a Newsletter

  • How is a newsletter beneficial for brands and why every business needs to have one
  • Determine the purpose of the newsletter
  • Select a name for the newsletter
  • Write the content
  • Identify a structure and design
  • Newsletter vs. email content
  • Example of newsletter from “The Ken”

SEO

  • Keyword research
  • On page SEO methods
  • Off-page SEO methods
  • Technical SEO
  • How to track results of your SEO

How to Prepare Onboarding Content

  • Elements of onboarding content
    • Welcome Email
    • Greeting Message
    • Interactive Walkthroughs
    • Setup wizards
    • Feature Callouts
    • Educational Content in “Empty States”
    • Product Knowledge base
  • How to write an effective welcome email
  • How to prepare a solid knowledge base

How to Write a High Conversion Landing Page

  • Identifying problems that resonate with audience
  • Proposing a solution
  • Explaining why this solution will work
  • Educating the prospect about why they should use our product or service v. our competitors
  • Success stories
  • Powerful call to action
  • Popular landing page creation softwares
  • Important metrics to measure the effectiveness of a landing page

How to Write an Email Funnel

  • Lead nurturing through emails
  • High quality research
  • Deep understanding of what is valued by your audience
  • Understanding how to operate software like mailchimp, ConvertKit, WATI, Gupshup etc.
  • Managing delivery rates, creating flows (what happens if someone does not open a certain email? What do you send next?)
  • Optimising subject lines and doing A/B tests
  • Studying analytics
  • How to nurture leads through Whatsapp, Facebook, WATI and Telegram

How to Create Brochures or Write Website Content

  • What are the important pages for any website
  • Top 5 No-Code tools that can be used to create websites
  • How to create a website for yourself as a content-writer/freelancer
  • How to create a website for a law firm

Admission details

Students can join the Certificate Course in Content Strategy and Article-Writing classes by following the below-mentioned steps: 

Step 1: Browse the link mentioned below:

https://lawsikho.com/course/certificate-course-in-content-strategy-and-article-writing

Step 2: Candidates must click on the “Enroll Now” button, add the necessary information, click on the “Proceed for Plan and Payment” and pay the course fee and submit. 

Evaluation process

The participants are required to complete 50 percent of the total exercises (9 exercises) along with the MCQ test. They can take an online MCQ test through the Learning Management System. Students can log in through a computer and attempt the exam in one sitting.

How it helps

The Certificate Course in Content Strategy and Article-Writing benefits include:

  • After the completion of the course, the students can work as content writers with startups, SMEs and large companies, law firm partners. 
  • They will learn in-demand skills and knowledge required for content writing. 
  • The programme offers 1 online live class, 2 practical exercises per week, 3 writing assignments, live doubt-clearing support, and one-on-one sessions with mentors. 
  • The participants will have the opportunity to access the digital study material content for 3 years via LMS, Android, and iOS apps. 
  • They will also receive assistance with CV enhancement, interview preparation, networking with other students and alumni, and support for internships and job opportunities.

FAQs

How long is the Certificate Course in Content Strategy and Article-Writing training?

The certification course duration is 3 months. The course offers in-depth knowledge of content writing, content strategy, and how to write articles and other related content.

What are the Certificate Course in Content Strategy and Article-Writing completion criteria?

The students must complete 50 percent of the total exercises, 9 exercises along with the MCQs test are the criteria for this course completion.

What are the timings of the online Certificate Course in Arbitration: Strategy, Procedure and Drafting?

The course classes are held after work hours, usually on Sundays or after 8 PM on weekdays. The class timings are flexible and convenient for the aspirants to attend all the classes.

Do students receive a refund for the Certificate Course in Content Strategy and Article-Writing?

The course offers a 100% money-back guarantee if students do not like or find it valuable for any other reason. However, students must do all the classes diligently for a month and complete all the assignments and exercises.

How can students clarify their doubts about the online Certificate Course in Content Strategy and Article-Writing?

Students can clear their doubts during the live classes by asking questions, sharing screens and receiving personal feedbacks. They will also get feedback on an assignment or want career advice by scheduling a private one-on-one call.

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