Online Marketing Management Courses & Certifications

The B2B Marketing certification is an exclusive development of the Indian Institute of Management, Ahmedabad. The nature of B2B transactions is very complicated, so managers have to possess an understanding, learning, and adaptation, for fighting off the challenges that are faced by businesses today. So managers need to learn everything that they require to combat the above situations.

B2B Marketing certification syllabus encompasses several topics like understanding organisational needs, leveraging marketing channels segmenting and targeting markets, and targeting sales performance, focusing on efficiency and effectiveness, and more.

B2B Marketing training is a Manager centric approach that offers marketing concepts, tools, and techniques for resolving business problems. Also, the participants can have a look at the contemporary marketing issues in business like downturns, social network management, and also addressing change. The certificate can be achieved by those candidates who have completed attending a minimum of 80% of the sessions held virtually.

Also Read:
Marketing Certification Courses

The value creation through innovation specialisation culminates in this Capstone Value Creation through Innovation certification course. The focus of the specialisation is on technology-based creativity and transformation, and how to recognise and build on new opportunities. The academic partners in the value generation by innovation specialisation for this particular Capstone Value Creation through Innovation training are UC Berkeley Haas school of business and KTH royal institute of technology.

The applicant will apply the techniques learned during the preparation in this capstone course; this will show that the nominee understands the influence of technology, creativity and entrepreneurship, and marketing strategies for entrepreneurs. They should demonstrate awareness and judgement when it comes to when and how to use which process and solution.

Candidates can attain Capstone Value Creation through Innovation certification by the end of the course. This course is taught online. All the reading materials and lectures will be given to the candidate via online mode. The course has high demand in the emerging world of e-commerce; candidates would be able to pursue this course further with the help of the certification. Candidates need to complete all the criteria to pass this respective course.

Conversations with clients and stakeholders both inside and outside of a business can be initiated with the help of content strategy, which offers thought leadership. Conversations allow individuals to construct narratives that promote knowledge and use mental images while also being a natural approach for people to think about complex subjects. Content Strategy for Professionals: Engaging Audiences certification course is created by Northwestern University and is taught by John Lavine - Founder, Professor, Director, & Media Management Center, Candy Lee - Professor, and Randy Hlavac  - CEO of Marketing Synergy, Inc which is delivered by Coursera.

Content Strategy for Professionals: Engaging Audiences online course is intended for practitioners at all organizational levels who wish to effectively apply their significant, strategic tales and information while utilizing tried-and-true tools and approaches to improve an audience's experiences and interests. Content Strategy for Professionals: Engaging Audiences online classes involve 6 hours of learning resources that cover subjects including brand management, content marketing, user experience, persona, media engagement, content strategies, and more.

The Professional Certificate in Branding and Pricing in Global Tourism and Hospitality in India Live Course is a 100% online course that discusses the strategies of branding and pricing in the global tourism and hospitality sector. The advanced level course will discuss various factors involved in shaping pricing strategy.

After completing the Professional Certificate in Branding and Pricing in Global Tourism and Hospitality in India Online Course, all learners will receive a UK continuous professional development (CPD) certificate. The course has a comparatively low fee structure and can be completed within 2 weeks.

The Professional Certificate in Improving International Marketing Communications in India Training is a 100% online programme that discusses learners with the core concepts of designing marketing communications campaigns for the international market. The advanced level course will cover different methods and promotional strategies to ensure effective communication.

After completing the course in the online mode, all learners will be receiving a Professional Certificate in Improving International Marketing Communications in India by the Metropolitan School of Business and Management UK. The certificate course is available at feasible rates and can be availed through the online platform.

The ‘Professional Certificate in Marketing Communication for International Consumers in India’ online course is offered for the students to develop their expertise with the techniques and styles used in marketing communication involving international consumers. This professional certificate course is provided by the Metropolitan School of Business and Management and will take a period of two weeks to complete the course.

This marketing communication course enables students to manage communications for transactions in an international context thereby building business management techniques. The advanced-level program helps the candidates understand the behavioral aspect of the consumers for effective marketing management. This short online course is a self-paced program wherein the students can learn on their own after registration through the recorded lectures and other online resources. The ‘Professional Certificate in Marketing Communication for International Consumers in India’ online training ensures a course certificate for the candidates after completion of the course study. 

The “Professional Certificate in International Market Research in India” is a two-week short-term course meant for budding professionals in the field of market research offered by the Metropolitan School of Business and Management or MSBM that makes the British educational programmes accessible to the students and professionals around the globe at a cheap cost. 

The “Professional Certificate in International Market Research in India professional course” enables the participants to gather expertise in carrying out international market research. Additionally,  the “Professional Certificate in International Market Research in India Syllabus” introduces the candidates to various aspects of the international market research such as preparing a well-made questionnaire, methods of sampling, features of international research, etc. 

The “Professional Certificate in International Market Research in India classes” provides guidance on factors to consider at the time of choosing the tools for the data collection and formulating a sampling plan for international research. 

The “Certificate in Cultural Perspective in International Marketing in India”  is an online certificate course designed and administered by the Metropolitan School of Business and Management or MSBM, the private educational venture which functions as a channel to bring the outstanding British academic programmes to the learners and professional around the globe at a cheap cost.

The “Certificate in Cultural Perspective in International Marketing in India Classes“ facilitates the learners to enhance their skills in identifying the motivational factors of consumers in the different geographical areas and planning measures for expanding business aims to more consumers. 

  The “Certificate in Cultural Perspective in International Marketing in India Syllabus” helps the candidates to make a broader awareness of basic factors of cultural forms and cultural impact on the decision-making process in the business sector.

Professional Certificate in Buyer Behavior and Target Marketing in India course is designed by the Metropolitan School of Business & Management or MSBM, U.K. Professional Certificate in Buyer Behavior and Target Marketing in India online course a self-paced, short stretch course in which candidates could easily access to study through pre-recorded lectures.

Professional Certificate in Buyer Behavior and Target Marketing in India syllabus is designed to help students understand important components in consumer profiling and segmentation so that they can be targeted with personalised offers. The learner will be able to recognise the various characteristics that define a group of consumers.

The online Professional Certificate in Buyer Behavior and Target Marketing in India training includes advanced-level content to help you progress in your career by enhancing your knowledge and understanding of healthcare policy.

The Professional Certificate in Key Issues in International Marketing in India is by the Institute of Metropolitan School of Business and Management UK. The course is curated to provide professional development and is 100% online. The minimum devotion time for the students is just 3 hours so anyone who is working in an organisation may easily opt for the course.

The Professional Certificate in Key Issues in International Marketing in India training will be highlighting certain key issues that actually act as challenges for today’s marketers which will help the learners to be prepared mentally to plan, and then overcome the challenges smartly. This professional course is independently certified based on the standards of CPD which is Continuous Professional Development, and even assures one certificate of achievement after the course gets completed.

The Professional Certificate in Marketing for International Consumer in India Training Course is a 100% online course that explores the vital aspects of marketing strategies apt for international customers. The course can be opted for at comparatively low fees and have no strict entry requirements.

After completing the course online and fulfilling all steps, learners will be rewarded with a Professional Certificate in Marketing for International Consumer in India by the Metropolitan School of Business and Management UK. The 2-week long course offers unlimited access to pre-recorded lectures.

Many companies are shifting their attention to digital marketing to cut costs and increase their reach due to the deadly coronavirus pandemic. Marketing in the Digital World programme by IIT Kharagpur will help you survive in the digital world by utilising the correct tools and technologies available in the market. 

With the help of this course, you can create a robust online presence and make more connections. 

Besides, Marketing in the Digital World course explores the marketing of products and services using digital technologies, to build sustainable customer interactions and promote businesses. Several small businesses and entrepreneurs can use this advanced form of marketing to increase their visibility. 

This course highlights digital marketing as a smart sales and marketing strategy for accelerating growth and revenue.

Vinod Gupta School of Management, along with IIT Kharagpur, offers a Marketing in the Digital World course aimed at professionals, MSMEs, and budding entrepreneurs. 

The online programme will help them build digital resilience by teaching them how to adopt new marketing concepts and tools seamlessly. Take this course to learn and implement appropriate marketing strategies for your company.

The Marketing Tools for Digital Media and Platforms (Online) Certification Course is a specialized course that discusses the modern tools used for digital media platforms and social media marketing campaigns. The live online programme is suitable for young entrepreneurs who wish to excel in the field of digital marketing.

The Marketing Tools for Digital Media and Platforms (Online) Training Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The course will be delivered primarily through case studies along with exercises, presentations, data analysis, and interpretation.

After completing the 5 day long course through expert pedagogical tools, all learners will be rewarded with a Marketing Tools for Digital Media and Platforms (Online) Certification by IIMA.

The Online Research for Marketing Decisions is a 3 days programme which is launched by the Indian Institute of Shillong via their online learning platform. The 3 days of this course covers topics on the behaviour of consumers, the process for carrying out marketing decisions based on online research, and finally about making a strategy related to the online consumers.

The process of digital transformation is ongoing and helps businesses understand the threats and opportunities for people taking important marketing decisions. Hence the Online Research for Marketing Decisions training will update, train, and ultimately make the students upskilled for researching online to make informed business decisions. The director of this particular programme is the faculty professor Raj Dash of IIM Shillong who has taken the charge of provisioning learnings to the interested participants.

The Neuroscience in Marketing Training Course is a 3-day long programme that focuses on the applications of consumer neuroscience in marketing. The certificate course designed for professionals aims to cover topics including the advanced scope and limitations of neuroscience methods employed in marketing.

Through the Neuroscience in Marketing Certification Course, learners will be introduced to various neuromarketing tools and their implications in the marketing sphere. The course is designed and delivered by the experts at the Indian Institute of Management Ahmedabad.

After completion of the Neuroscience in Marketing Live Course, learners will receive a certificate of completion. The course will be delivered through expert lectures, interactive discussions, case studies and simulation games.

The course on ‘Marketing your business online is offered by the Indian Institute of Management Shillong as a part of the Management Development Programme which trains the attendees on the effective online marketing strategies and problems and challenges faced in marketing. This short-term online course is scheduled for two days. 

The Marketing your business Online certification programme deals with the ideas and concepts that instruct executives and professionals to streamline their marketing tactics and ideologies in the right space and direction in order to establish their business online. It is about the focused study of the problems encountered by the sales and marketing executives in the industry. It teaches the professionals the best ways possible to control the restricted amounts of resources available for marketing. 

The course of instruction is regarding the chance and availability for marketing online and the critical outlook of the same. It helps one develop the communication techniques necessary for selling the content, product, or service. The course ensures a detailed analysis of the tools and strategies used to frame the online marketing ideals that constitute business management. 

The Essentials of Marketing Strategy certification course is structured around the concept of ‘Market Orientation’. The programme aims to help you devise a methodical technique to make marketing decisions. You will explore how marketing orientation is essential for customer satisfaction, firm value, long-term sustainability, innovation, employee satisfaction, and customer loyalty.

The Essentials of Marketing Strategy online programme is developed by the Indian Institute of Management (IIM), Bangalore. It involves three days of virtual training, where classes will take place live on the Zoom platform. The course follows a hands-on approach and encourages active participation via exercises, presentations, case discussions, and breakouts.

During the Essentials of Marketing Strategy online course by IIM Bangalore, you will also work on a live problem/project to enhance learning. You will explore various concepts such as brand value, competitive advantage, changes in customer buying behaviour due to COVID-19, and more. Upon completion, you will also get a certification of participation.  

Also Read:Executive Program in Marketing Strategy , Competitive Marketing Strategy (Live Online Programme)

The Neuromarketing For Practitioners online course is a study about the concepts of marketing and the scope of neuroscience techniques for sales and marketing. This online program is provided by the Indian Institute of Management Ranchi for the practitioners to formulate marketing strategies for improved marketing management.

The program is conducted for two days and the program coordinators are Prof. Tanusree Dutta & Prof. Soumya Sarkar. The students of this course on neuromarketing are engaged with theoretical and practical learning methodologies to use the techniques of brain waves and patterns to understand customer behaviour and preference for sales and marketing management. The class discussions, case studies, and interactive exercises with the course instructors will provide experiential learning of the concepts and principles of marketing. 

Due to the development of marketing in the business industry, people can be attracted and turned into permanent clients. The marketing strategy used by professional managers is highly skilled and cannot be doubted because of their qualifications. The mission of any business can be achieved instantly when supreme marketing strategies are used by professional managers. 

The right audience is targeted by the marketing strategy which improves the sales of the business and improves its reputation in the market.

The inbound marketing professional certification by Vskills has gained a lot of popularity among the people who are planning on establishing a career in the marketing field of the business. Various elements play a major role in creating a marketing strategy. With the help of this course, every element is given enough attention to make it clear to the professionals. This opens a lot of doors for professional candidates in different companies and markets.

The inbound activity is a significant component for a business to run efficiently. Candidates who have the zeal to find places associated with marketing as their plans can take advantage of this course. The improvement in their resume due to this course can positively affect their reputation.

The Certified Services Marketing Manager course Vskills imparts skills and knowledge to all its participants in various areas like Market research, MIS, Market Segmentation, Pricing, Customer protection law, Marketing Management, CRM, Service strategy, International marketing service failure, and recovery. This course provides knowledge to the candidate on various jobs that are available in the market and improves the job opportunity by upgrading the candidate’s skills and potential.

This course covers several traditional concepts in Marketing like external marketing, internal marketing, and International marketing. 

This course describes various case studies in banking, hospital, tourism, transport, and educational services. It also speaks about various acts like the Consumer protection act and the RTI act. This course is for professionals and graduates who are striving to excel in the marketing field. It also suits the need of the already employed workers who are looking for further progression in their careers. This certification provides career opportunities for its candidate in India and the Overseas market.

Master the fundamental concepts and strategies of marketing management with the Vskills Certified Marketing Manager course. Students will learn how to develop marketing plans, capture marketing insights, and assess the opportunities in the market. The training curriculum with 13 modules is structured to enable candidates to manage and oversee the marketing functions of an organisation.

The Certified Marketing Manager training by Vskills is a comprehensive marketing 101 suitable for entrepreneurs, business owners, and B2B and B2C marketers. As a marketing manager, you will find high-income employment in marketing agencies and the marketing departments of banks, MNCs, private and public organisations. Leading companies, including Titan, Cipla Ltd, Zuari Cement, Adecco India, Kirloskar, and more, regularly hire marketing managers.

The course is in tune with the latest developments in the industry and extensively covers e-commerce marketing practices and customer targeting in the digital age. To assist candidates with the Certified Marketing Manager exam, Vskills offers mock tests, free sample papers, and supplementary learning content. Students also get a hard copy of the subject matter.

The Certified Marketing Planning Manager course is a certification for candidates willing to make a successful career in marketing. This programme has a well-curated course curriculum with a gradual advancement of understanding, better suited for learners with different levels of understanding of the subject. Multidisciplinary candidates can enroll in this course and upskill themselves for better opportunities in the marketing and planning domain. 

This programme is intended for candidates and professionals in the field to become proficient in their fields and improve their career progression. The Vskills Certified Marketing Planning Manager Course helps candidates to stand out in the job market with their certification and advanced skills and earn better salaries and secure higher positions. 

Learners can apply the techniques and best practices learned in the course at their work or open a venture of their own., Becoming a certified marketing planning manager can open up opportunities to open up consultancy services or a venture of their own. For individuals making a foray into the marketing domain, this programme can help them make their CV stronger and improve their value in the eyes of potential employers. This course, with its practical teachings, equips candidates with the knowledge to handle real-life challenges and approach them with confidence. The practice tests in the course help candidates gauge their understanding and help in developing their areas of weaknesses periodically.

Profitability is the core objective of every business organisation’s marketing efforts. However, some firms might choose to violate business ethics to capture a bigger market share. The Indian Institute of Management (IIM), Indore, brings the Marketing Ethics certification programme to teach you about the ethical quotient of marketing.

During the Marketing Ethics online course by IIM Indore, you will explore a wide range of ethical concerns related to the field of marketing. The course is backed by accreditations from the EFMD Quality Improvement System (EQUIS), the Association of MBAs (AMBA), and the Association to Advance Collegiate Schools of Business (AACSB).

With the learnings of IIM Indore’s Marketing Ethics online programme, you will understand how unethical practices might prove harmful for a firm’s growth. You will also study ethical misconduct can tarnish a brand image and hinder the progress of an organisation’s customer retention policies. Moreover, you will get a certificate after attending this online training.

The Advanced Marketing Research for Segmentation and Positioning online course is about the state-of-the-art techniques and strategies involved in determining solutions for marketing problems through research. The course is provided by the Indian Institute of Management Ranchi. The course helps students learn about finding the problems, framing the design for research to comprehensively collect the data, document and assess the data, and elucidate the data that enables in solving the problems for decision making. 

The Program Coordinator for this marketing research  program is Prof. Mayank Jyotsna Soni. The learners are engaged with experimental learning strategies, lectures, and other interactive activities and that will allow the candidates to gain knowledge about the methods and nuances involved in executing marketing research for improved business development and management. 

The Marketing for Non-Marketing Professionals online course is a study about the fundamental aspects and principles of marketing that are required for the non-marketing executives in the industry to improve business interaction between departments within the organization. The course is provided by the Indian Institute of Management Ranchi for students and industrial professionals who wish to learn about the basics of marketing management. 

The course coordinator for this marketing program is Prof. Mayank Jyotsna Soni. The course curriculum enables the students to gain comprehensive knowledge of the strategies involved in marketing and helps them develop their skills for effective management. The learners of this management program are engaged with experiential learning techniques with case studies, lectures, and discussions for a better understanding of the concepts. 

The Analysis for Strategic Marketing Decisions online course is developed for the students to gain an understanding of the analytical skills required for planning and execution of marketing strategies for improved marketing management. This online program is provided by the Indian Institute of Management Ranchi for individuals who are interested in learning about strategic marketing techniques.

The course curriculum engages the learners with the theoretical and practical aspects of strategic marketing, framing, and implementation of segment-based position strategy. The candidates of this course are made to learn through a simulated dynamic environment by reflection and experience. The course seeks to develop the skills for strategic formulation, and enhance the execution techniques, and transform them into functional programs and ventures. The program director for this program is Prof. Mayank Jyotsna Soni.