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twitterFor ages, humans have been using different tools to establish communication and convey their messages to others. Communication is a very essential act of sharing knowledge, exchanging thoughts, building and transmitting culture, foreseeing futures, and others. The traditional ways of communicating messages were interpersonal or received by one or more recipients.
However, with the emergence of technologies and advanced mass media, communication has expanded beyond interpersonal communication to mass communication. This form of communication is being done through radio, television, newspapers, magazines, films, video recorders, and other mediums that transmit messages to a large number of people.
As a field of study, mass communication is not just limited to journalism. It comprises broad areas such as news reporting, filmmaking, screenplay writing, event management, PR and advertising.
In recent years, mass communication has evolved as a sought-after career option among students. Colleges offer various mass communication courses at the UG, PG, and even doctoral levels. Candidates may also opt for mass communication certification and diploma courses after the 12th grade or graduation. For beginners, there are also free mass communication courses.
What is Mass Communication?
In general terms, mass communication is the process of transmitting messages to a large number of people. In this communication process, mediums like print, radio, electronic, internet, social media, and digital media are used.
The purpose of mass communication is to inform and educate mass audiences, build public opinion, circulate government policies, publicise health and education programmes, provide pleasure and entertainment, establish social contact, and more.
What are Mass Communication Courses?
As an evolving field of study, mass communication courses offer numerous opportunities to candidates. These courses in mass communication are known by different names, like media studies, communication science, and communication.
UG Courses
- Bachelor of Journalism & Mass Communication (BJMC)
- Bachelor of Journalism (BJ)
- Bachelor of Mass Communication (BMC)
PG Courses
- Master of Journalism & Mass Communication (MJMC)
- Master of Journalism (MJ)
- Master of Mass Communication (MMC)
Diploma & PG Diploma
- Diploma in Mass Communication
- Diploma in Mass Media
- Diploma in Journalism and Mass Communication
- PG Diploma in Mass Communication
- PG Diploma in Mass Communication, Advertisement & Journalism
- PG Diploma in Media Management
Doctorate programmes in mass communication are mainly research-based courses in media and communication.
Who Can Pursue Mass Communication Courses?
Candidates can opt for mass communication courses after the 12th. Some colleges and universities require candidates to be a minimum age of 17 years old during the admission time for UG courses and 23 years old for PG courses. If one has any of the following traits, the mass communication courses are ideal for them:
- Writing ability
- Interest in reporting about events
- Research skills
- Creativity
- Curiosity to delve into details
Eligibility Criteria
Students can find that eligibility criteria for mass communication courses can have differences from course to course. The requirements for diploma in journalism & mass communication may not the the ones for the mass communication degree programmes. Here, the eligibility criteria are given in detail.
- For UG mass communication courses, candidates have to complete Class 12 in any stream with a minimum aggregate of 50% from a recognised board.
- Candidates can pursue certification courses in mass communication after 12th or 10th in some cases.
- For diploma courses, candidates must have completed class 12 from a recognised board.
- For mass communication courses at the PG level, candidates should clear a bachelor’s degree in mass communication or equivalent streams from a recognised college/ university with a minimum percentage of 50%-60%.
- For doctorate programmes, candidates must have completed PG in mass communication or an equivalent discipline.
For admission to mass communication courses, some colleges conduct entrance exams, group discussions, and personal interviews.
Skills Required for Mass Communication
Mass communication is a vast area spread across various aspects like reporting, advertising, anchoring and the like. The professionals must have skill sets and knowledge specifically required for each area to build a good career. Here are some of the skills that mass communication students and professionals must have:
- Good communication skills
- Research and analysis
- Observation
- Critical Thinking
- Good interviewing skills
- Interpretation skills
What Will You Learn in Mass Communication?
The content of mass communication courses can be varied from programme to programme. The syllabus of the beginner, intermediate and advanced levels of mass communication online courses will be based on the audience they are targeted for. Some verticles of mass communication the students can learn are listed below.
- Considered as one of the best qualifications after 12th, mass communication courses will allow you to learn about audio, video and other communication tools.
- You will be able to explore the fields of newspapers, media, film and TV.
- Mass communication courses give you a detailed understanding of Public Relations, Event Management, Broadcasting, Advertising, Film Making.
Popular Certification Courses in Mass Communication Offered by Top Providers
There are many mass communication certification courses online or offline. To pursue these courses, candidates do not require any prior experience. The duration of mass communication courses depends on the type of course.
For UG courses, it takes 3 years, while it takes 2 years for PG courses. Diploma and PG Diploma courses take 1 year to complete, whereas certification courses take 6 months to 1 year. The duration of the doctorate in mass communication courses spans 3–6 years. The popular mass communication courses offered by top providers include upGrad Mass Communication Courses and Certifications.
Career Options in Mass Communication
As the media is the 4th pillar of democracy, after mass communication courses, candidates can find a lot of scope in this field. They can work in areas including journalism, publishing, filmmaking, production, media, magazines, scriptwriting, event management, public relations, advertising, and more.
Depending on personal interest and skills, a candidate after mass communication courses can become a journalist, copywriter, actor, radio jockey, director, editor, screenwriter, event manager, media planner, advertising manager, and others.
Salary Trends in Mass Communication
The salary of a mass communication graduate depends on skills, job profiles, work location and experience level. Having years of experience and the required potential can bring a higher salary scale. We have listed some mass communication job profiles and their average salaries provided in India.
Career | Average Salary (INR/year) | Salary Range (INR/year) |
Rs 391,777 | Rs 152,000 - Rs 980,000 | |
Rs 285,460 | Rs 126,000 – Rs 512,000 | |
Rs 684,012 | Rs 287,000 – Rs 2,000,000 | |
Communication Specialist | Rs 712,692 | Rs 326,000 – Rs 2,000,000 |
Rs 478,350 | Rs 201,000 – Rs 2,000,000 |
*Source: PayScale
Read also:
Scope of Mass Communication
The development of world civilisation and advances in technology have substantially intensified the scope of mass communication. This field day is so pervasive today and touches every aspect of social, economic, national, and international lives. It is emerging as an interesting career, offering tremendous scope to mass communication students.
Today, every industry invites mass communication graduates for several profiles and positions. The career scope in this field is widely in demand, and thousands of students apply for various courses in mass communication every year.
Top Recruiters for Mass Communication Graduates
There are many media companies, publishing houses, media channels, newspapers and the like that are hiring mass communication graduates with skills. In India, the media industry across the states and languages is huge and thus, provides a plethora of career opportunities. Some of the recruiters are tabulated below.
Hindustan Times | BBC | NDTV Network | Viacom |
Wizcraft Entertainment | All India Radio | The Hindu | Balaji Telefilms LTD. |
Rouge Communications | NASSCOM Foundation | Outlook | Zee Network |
FAQs
Q: What is mass communication?
A: In general, mass communication is the process of creating, conveying, receiving, and assessing messages for the target audience with the help of various mass mediums. These include print, electronic, and digital media.
Q: How can I pursue a mass communication course online?
A: As online mass communication courses have become a popular means of education both locally and internationally, many colleges and institutions offer online courses and certifications in mass communication.
Q: Is mass communication a good field to pursue?
A: Pursuing mass communication courses online or on-campus will open up wide career options in areas like radio, journalism, PR, filmmaking, and others. So, yes, it is a good field to pursue.
Q: How do I start a career in mass communication?
A: You can start a career in this field by pursuing on-campus or online mass communication courses at the undergraduate and postgraduate levels. You may also apply for diploma or certification courses in mass communication.
Q: What is the duration of mass communication courses?
A: The mass communication course duration varies depending on course types. If you choose a bachelor’s degree course in mass communication, it will take 3 years to complete.
Q: Who is eligible for mass communication courses?
A: Anyone can pursue mass communication courses online or offline after Class 12 in any stream from a recognised board.
Q: Can I earn money from mass communication?
A: Once you complete mass communication courses, you can find plenty of job options that provide a good salary. As a journalist, you can earn an average salary of Rs. 391,777 per year.
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