get app

    Adobe Analytics Training Course Online

    BY
    Mindmajix Technologies

    Brochure Enquire
    Mode

    Online

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based
    Frequency of Classes Weekdays, Weekends

    Course and certificate fees

    certificate availability

    Yes

    certificate providing authority

    Mindmajix Technologies

    The syllabus

    Web analytics 101

    • Introduction to online marketing
    • Overview of different marketing channels

    Metrics in Details and Metrics for Different Verticals

    • Traffic metrics – Page views, visits, Unique visitors
    • Engagement metrics – Time on page, Bounce rate, exit rate
    • Session time out criteria
    • Bounce rate criteria and reasons
    • Conversion metrics – Revenue, orders, Form submissions, Conversion rate
    • Calculated metrics
    • Page views per visit, Average order value
    • Form completion rate, Form success rate
    • Deep into retail metrics and derivations.

    Deep dive into Metrics for Different Areas of the Website

    • Searches, Null search rate, Search clickthrough rate, Search relevancy
    • Cart conversion rate, Checkout conversion rate, Checkout errors
    • Evaluating marketing campaigns – Metrics framework for Marketing campaigns.
    • Mobile app analytics – Metric differences.
    • List of depth calculated metrics.

    Overview of Other Tools within Adobe Analytics

    • Adobe data warehouse
    • Report builder
    • Activity map
    • Adhoc analysis
    • Analytics workspace

    Into the Analytics tool: Reporting and Analytics

    • Understanding the reporting structure – Data dimension, Data dimension elements and metrics
    • Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
    • Bookmarking, Downloading and scheduling reports
    • Building and automating dashboards
    • Configuring alerts – based on availability in the account.

    Segmentation and Calculated Metrics in Adobe Analytics

    • Containers in calculated metrics (excluding functions)
    • Overview of segmentation
    • Conditions within segments – Sequential, Union, intersection
    • Segment stacking and merging segments
    • Using segments in a metric
    • Types of containers in the segment – Hit, Visit, Visitor

    Report Suite's

    • Concept of Multi suite tagging, roll up report suites
    • Virtual report suites

    Debugging for both Desktop and Mobile

    • Decoding / parsing the image request
    • Beacon anatomy
    • Mobile app testing
    • Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles

    Variables and Events (predefined / custom)

    • Traffic variables (props)
    • Listing, participation, Pathing
    • Conversion variables (eVars)
    • Tracking code, allocation, expiry in eVars
    • Merchandising syntax, Binding in eVars (Optional)
    • Finding methods (for all) and product finding methods (only for retail)
    • Conversion classifications, Classification hierarchies
    • Success events – pre-defined and custom success events
    • Types of events and event serialization; Participation
    • List variables

    Marketing Channel Processing Rules

    • Marketing channel manager
    • Marketing channel processing rules
    • Marketing channel costs (Optional)
    • Marketing channel classifications (Last touch channel details)
    • MC expiration

    Other Admin Related Topics

    • Processing rules (correlating custom variables into variables)
    • Internal URL filters
    • Customizing calendar and menus
    • User management (Creating, maintaining user accounts and groups)
    • Classification importer (SAINT classifications)
    • Classification rule builder (using regular expressions)
    • Data connectors (Purpose and overview)

    Tagging the site using Launch - Advanced DTM

    • Modified architecture flow diagram with DTM/ Launch in place
    • Data layer concept
    • Tagging the pages with the embed code
    • Property creation and configuration
    • Tool configuration within the property
    • Configuring the data elements
    • Page load rules
    • Event-based rules
    • Direct call rules

    Trending Courses

    Digital Marketing Courses Fashion Design Courses Data Science Courses Interior Design Courses Graphic Designing Courses Cyber Security Courses Nursing Courses Tally Courses Data Analysis Courses Web Designing Courses Artificial Intelligence Courses Ethical Hacking Courses Free Digital Marketing Courses And certifications Free Artificial Intelligence Courses And Certifications Free Data Analysis Courses And Certifications Free Cyber Security Courses And Certifications Free Data Science Courses And Certifications Free Cloud Computing Courses And Certifications Free Python Courses And Certifications Free Fashion And Textiles Courses And Certifications Free Graphic Designing Courses And Certifications Free Web Designing Courses And Certifications

    Popular Courses

    General Management Courses Public Health Courses Teaching and Education Courses Financial Management Courses Web Development Courses Mathematics Courses Cyber Security Courses Data Science Courses Programming Courses Digital Marketing Courses Law Courses Leadership Courses Explore all courses

    Popular Platforms

    upGrad Courses Udemy Courses Edx Courses Swayam Courses Coursera Courses Futurelearn Courses Mindmajix Technologies Courses Vskills Courses IIT Kharagpur Courses Emeritus Courses IIT Kanpur Courses NPTEL Courses Explore all platforms

    Learn more about the Courses

    10 Reasons to Enrol Yourself in a Digital Marketing Course 8 Must-Have Skills for AWS Cloud Architects Planning to Upskill Yourself? Enrol for a Program in Data Science 25+ Tips for Improving Your Graphic Design Skills Top Universities in India Offering Cyber Security Courses 15+ Courses for Learning Data Mining How to Make a Career in the Field of Artificial Intelligence Top 10 Benefits Of Holding A Certification In Business Intelligence Which are the best certification courses for Photography in India A Beginner's Guide to Pursue Python Programming Want to Pursue a Career in Blockchain Technology? Here is all that you need to Know How Entrepreneurs Can Use Machine Learning to Make their Business Successful? The Scope of Artificial Intelligence in India Top 10 Online Courses for Travel Lovers 10 Best Certification Courses After Hospital and Healthcare Management
    Providers
    Close

    Download the Careers360 App on your Android phone

    Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

    Careers360 App
    150M+ Students
    30,000+ Colleges
    500+ Exams
    1500+ E-books