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    Adobe Analytics Training Course Online

    BY
    Mindmajix Technologies

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    Mode

    Online

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based
    Frequency of Classes Weekdays, Weekends

    Course and certificate fees

    certificate availability

    Yes

    certificate providing authority

    Mindmajix Technologies

    The syllabus

    Web analytics 101

    • Introduction to online marketing
    • Overview of different marketing channels

    Metrics in Details and Metrics for Different Verticals

    • Traffic metrics – Page views, visits, Unique visitors
    • Engagement metrics – Time on page, Bounce rate, exit rate
    • Session time out criteria
    • Bounce rate criteria and reasons
    • Conversion metrics – Revenue, orders, Form submissions, Conversion rate
    • Calculated metrics
    • Page views per visit, Average order value
    • Form completion rate, Form success rate
    • Deep into retail metrics and derivations.

    Deep dive into Metrics for Different Areas of the Website

    • Searches, Null search rate, Search clickthrough rate, Search relevancy
    • Cart conversion rate, Checkout conversion rate, Checkout errors
    • Evaluating marketing campaigns – Metrics framework for Marketing campaigns.
    • Mobile app analytics – Metric differences.
    • List of depth calculated metrics.

    Overview of Other Tools within Adobe Analytics

    • Adobe data warehouse
    • Report builder
    • Activity map
    • Adhoc analysis
    • Analytics workspace

    Into the Analytics tool: Reporting and Analytics

    • Understanding the reporting structure – Data dimension, Data dimension elements and metrics
    • Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
    • Bookmarking, Downloading and scheduling reports
    • Building and automating dashboards
    • Configuring alerts – based on availability in the account.

    Segmentation and Calculated Metrics in Adobe Analytics

    • Containers in calculated metrics (excluding functions)
    • Overview of segmentation
    • Conditions within segments – Sequential, Union, intersection
    • Segment stacking and merging segments
    • Using segments in a metric
    • Types of containers in the segment – Hit, Visit, Visitor

    Report Suite's

    • Concept of Multi suite tagging, roll up report suites
    • Virtual report suites

    Debugging for both Desktop and Mobile

    • Decoding / parsing the image request
    • Beacon anatomy
    • Mobile app testing
    • Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles

    Variables and Events (predefined / custom)

    • Traffic variables (props)
    • Listing, participation, Pathing
    • Conversion variables (eVars)
    • Tracking code, allocation, expiry in eVars
    • Merchandising syntax, Binding in eVars (Optional)
    • Finding methods (for all) and product finding methods (only for retail)
    • Conversion classifications, Classification hierarchies
    • Success events – pre-defined and custom success events
    • Types of events and event serialization; Participation
    • List variables

    Marketing Channel Processing Rules

    • Marketing channel manager
    • Marketing channel processing rules
    • Marketing channel costs (Optional)
    • Marketing channel classifications (Last touch channel details)
    • MC expiration

    Other Admin Related Topics

    • Processing rules (correlating custom variables into variables)
    • Internal URL filters
    • Customizing calendar and menus
    • User management (Creating, maintaining user accounts and groups)
    • Classification importer (SAINT classifications)
    • Classification rule builder (using regular expressions)
    • Data connectors (Purpose and overview)

    Tagging the site using Launch - Advanced DTM

    • Modified architecture flow diagram with DTM/ Launch in place
    • Data layer concept
    • Tagging the pages with the embed code
    • Property creation and configuration
    • Tool configuration within the property
    • Configuring the data elements
    • Page load rules
    • Event-based rules
    • Direct call rules

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