Full Stack Digital Marketing Programme

BY
NIIT

Get equipped with the latest digital marketing skills and embark on a rewarding marketing career with the Digital Marketing and Branding programme by NIIT.

Mode

Part time, Online

Duration

20 Weeks

Fees

₹ 70000

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

The Full Stack Digital Marketing Programme at NIIT provides expertise in SEM, SEO, email marketing, social media marketing, and content planning. It also covers digital analytics, inbound marketing, CRM, and a slew of other specialised areas. A better understanding of these concepts and tools will give you an edge over your peers, enabling you to emerge as a leader in this field. 

Along with the tools, the Digital Marketing and Branding course also teach you how to design a research plan, analyse data and interpret survey reports. Additionally, you also get access to content to help you prepare for coveted certifications like the Google and Facebook certification. Moreover, in the last module, you also get professional skills training to help you with your soft skills.

The Full Stack Digital Marketing Programme is delivered through NIIT’s digital platform, where you get to connect with NIIT’s expert faculty in various experimental activities. With its mix of theoretical and practical lessons, you gain comprehensive Digital Marketing skills, which you can use to land lucrative jobs. 

Also Read:
Digital Marketing Certification Courses

The highlights

  • 400+ hours of Online Learning
  • 3 Interviews guaranteed
  • Curriculum Mapped to FB & Google Certifications
  • Capstone Project
  • Self-Paced E-Learning
  • Job assistance
  • Expert Faculty
  • App-Based Learning

Program offerings

  • App-based learning
  • Expert faculty
  • Self-paced e-learning
  • 400+ hours of online learning
  • Capstone project
  • Job assistance
  • Curriculum mapped to fb & google certifications

Course and certificate fees

Fees information
₹ 70,000
  • You need to pay the Digital Marketing and Branding course fee to enrol.
  • You can pay the fee using the No cost EMIs plans as well.

Full Stack Digital Marketing Programme fee structure

Fee

Price in INR

Post Graduate Programme in Digital Marketing and Branding

Rs. 70,000 

GST

18%

certificate availability

Yes

certificate providing authority

NIIT

Who it is for

Graduates under any stream who fall under the age category of 19-24 years can apply. There are high chances that also students in the final year of their Graduation can be considered.

Eligibility criteria

To enrol in the Full Stack Digital Marketing Programme, you must be a graduate in any stream, with an aggregate score of at least 50% in classes 10, 12, and graduation. You can also apply if you’re in your final year. Also, you must be between 19-24 years of age to participate in this programme. You’ll also have to appear for the screening test.

Lastly, you must also be comfortable working on the Windows OS.

You’ll receive the Digital Marketing and Branding certificate upon course completion.

What you will learn

Social media skills Knowledge of product management Seo skills Digital marketing skills

By the end of the Full Stack Digital Marketing Programme syllabus, you will be able to:

  • Create viral mobile marketing campaigns
  • Manage issues, complaints, or backlash online and create positive perceptions of brands
  • Run email marketing campaigns for your brands and businesses
  • Use various analytical tools to analyse data from digital platforms and websites
  • Apply advanced social media techniques and tools to execute engaging social media campaigns
  • Master the art of organically driving traffic to your webpages
  • Build and implement an integrated digital marketing strategy
  • Conduct market research and understand what customers want and think to efficiently do  Product Management

The syllabus

Course 1: Website Design and Search Engine Optimization

  • Create a Marketing Brief
  • Create a Website Without Coding
  • Understand the Mechanism of How Google Works
  • Find Keywords to Rank Your Business on Google
  • Search Engine Optimisation: Learn and Use On Page & Off Page Optimisation to Rank Your Pages and Website on Google

Course 2: Marketing on Various Social Media Platforms

  • Create Videos for Your Brand
  • Create and Edit Marketing Assets
  • Learn to Use Social Media Channels Effectively
  • Create and Manage Your Business on Facebook
  • Start Selling on Facebook and Instagram Via Paid Marketing
  • Optimize Paid Marketing Campaigns on Facebook and Instagram
  • Develop Strategies for Effectively Building and Managing your Instagram Channel
  • Promote Your Brand on Top Social Media Channels Like Youtube, Twitter, Facebook, Linkedin, Pinterest and Instagram

Course 3: Paid Marketing in the Google Ecosystem

  • Learn to Run Google Ads and How to Use it to Grow Your Business
  • Set Up and Manage a Google Campaign
  • Apply Strategies to Optimize Your Google Campaign
  • Use Google display ads, Programmatic and DV360

Course 4: Use eCommerce Channels Effectively

Identify Growth Opportunities using eCommerce
  • Create and Manage Paid Marketing Campaigns
  • Use Bidding and Budgeting Strategies for Amazon
  • Use Tools to Simplify eCommerce Reporting, Taxation and Filing
  • Ensure Regulatory Compliance for eCommerce

Course 5: Capstone Project

  • Capstone Project

Admission details

The Digital Marketing and Branding certification course has a three-step admission process. Here’s the breakdown:

  • First, you need to fill an application form and clear the eligibility criteria.
  • Once you’re done with step one, you must go through a screening test
  • If you passed the screening test, you must pay the course fee to start learning.

Filling the form

To enrol in the Digital Marketing and Branding programme, you need to fill an eligibility form first. This form requires you to provide your name, phone number, email ID, and city. After your eligibility is confirmed, you must fill the dedicated enrolment form.

How it helps

With the Digital Marketing and Branding training programme, you get access to real-time classes led by experts, which clear your doubts in real-time, just like a traditional classroom. You also get to connect with your peers across India who are learning the same thing. Moreover, the content is delivered through various platforms and methods like the app, hands-on exercises, guided practice, and more.

You also get to be a part of online & skill-based tests, role plays and learn through industry-based case studies. At the end of the programme, you will be granted a Post Graduate Programme in Digital Marketing and Branding certificate. You can showcase this document on your Resume/CV and get access to better job opportunities. Dedicated job assistance is also provided to help you out.

FAQs

Which jobs can I apply for post-completion?

You can apply for jobs like Client Servicing Executive, Social Media Executive, SEO Executive, Copywriter, ORM Executive, Display Media Executive, Paid Media Executive

What documents do I need to upload for the loan application for the Post Graduate Programme in Digital Marketing and Branding course?

You need to upload your ID proof, signature proof, photograph, income proof, bank statements, primary address proof, and supporting address proof.

Who teaches the course?

Aditya Pandey, a lead instructor at NIIT, will be your Digital Marketing and Branding online training instructor.

Which certifications will this Post Graduate Programme in Digital Marketing and Branding prepare me for?

By the end of the programme, you will be prepared to crack the Google and Facebook certifications.

How much starting salary can I get?

You can get a starting salary between Rs. 1.8- Rs. 2.5 lakhs per annum.

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