SEO, SEM and Google Courses

BY
NIIT

Explore Search Engine Optimisation (SEO), digital marketing, keyword research, Search Engine Marketing (SEM), and more with the SEO, SEM and Google Courses.

Mode

Online

Duration

50 Hours

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom +1 more
Mode of Delivery Video and Text Based

Course overview

The SEO, SEM, and Google Courses by NIIT is a beginner-friendly study that includes 50 hours of extensive classroom training. The programme also features online guided practice of an additional 48 hours and classroom assessments for increased retention and improved learning outcomes.

The SEO, SEM, and Google certification course will teach you how to run effective ads on Google, Bing, etc. You will also explore SEO’s strategic and successful usage for appearing and ranking high in the search results.

The SEO, SEM, and Google course syllabus start with digital marketing fundamentals to provide a holistic foundation for Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) concepts. The curriculum also focuses on link building and backlinks, creating content for SEO, and schema mark-up For SEO. 

Besides, the SEO, SEM, and Google training prepare you for 5 Google certification exams. As a working professional, graduate, or student, this curriculum is ideal for you if you wish to add Google certifications to your resume or upskill by learning how to display ads and run search campaigns.

The highlights

  • Hands-on application of tools
  • 50 hours of learning
  • App-based + classroom learning
  • Faculty guidance via app
  • Faculty with industry experience
  • NIIT course
  • Extensive skills-based training
  • Unique curriculum
  • ILT classroom sessions
  • Advanced study materials
  • Graded and participation certificate
  • Online guided practice for 48 hours

Program offerings

  • App-based learning
  • Classroom learning
  • Faculty guidance via an app
  • Hands-on application of tools
  • Faculty with industry experience
  • Extensive skills-based training
  • Ilt classroom sessions
  • Graded participation certificate

Course and certificate fees

certificate availability

Yes

certificate providing authority

NIIT

Who it is for

The SEO, SEM, and Google training are well-suited for graduates, students, and working professionals who want to display ads and run search campaigns. Besides, those who want to add Google certifications to their job profile or resume can also join the programme.

Eligibility criteria

The SEO, SEM, and Google certificate programme necessitates basic knowledge of working on the internet and the Windows environment.

Furthermore, if you finish the SEO, SEM, and Google online course with at least a CWAP of 50%, you score a graded certificate in Search Engine Optimisation and Search Engine Marketing. If you don’t score a minimum CWAP of 50% or appear for the appraisals, you will get a participation certificate in the same.

What you will learn

Seo skills

As you complete the SEO, SEM, and Google Courses syllabus, you will:

  • Understand SEO and optimise websites for SEO
  • Optimise digital content for SEO
  • Run display ad campaigns for Google, Bing, etc.
  • Run search engine ads
  • Prepare for and ace 5 Google certification exams 
  • Understand keyword research and its tools
  • Use link building to create backlinks
  • Explore the user journey of Google ads and understand the bidding procedures
  • Learn about Pay per click or PPC, its types, importance, and benefits

The syllabus

Module 1: Introduction to Digital Marketing

  • Mobile Marketing Plan
  • Introduction to Social Media Marketing
  • Defining Brand Medium
  • Introduction to Digital Marketing
  • Introduction to Mobile Marketing

Module 2: Search Engine Marketing

  • Google Ads: Search Campaign
  • Introduction to SEM
  • Bing Ads Account Interface
  • Google Ads Essentials & Tools
  • Bing Ads: Search Campaign
  • Google Ads: Display Campaign

Module 3: Search Engine Optimisation

  • Keyword Research
  • Introduction to SEO
  • Link Building
  • Creating Content for SEO
  • Schema Mark-up For SEO

Module 4: Preparation for Certifications

  • Preparation for Google Ads Fundamentals Exam
  • Google Certification Overview
  • Preparation for Google Ads Display Certification
  • Preparation for Google Ads Search Advertising Exam
  • Preparation for Google Ads Video Certification  
  • Preparation for Google Ads Mobile Certification

Admission details

Step 1 – Reach the SEO, SEM, and Google Courses by NIIT through https://www.niit.com/india/short-term-courses/digital-marketing/seo-sem-and-google-certifications-preparation. 

Step 2 – Get in touch with NIIT by providing your name, phone number, and email ID. Select your state from the drop-down menu and tap on submit.  

Step 3 – NIIT will connect with you through your email ID and contact number. They will inform you how to proceed with enrolment.


Filling the form

SEO, SEM, and Google online programme have a contact form. Your full name, contact number, state, and email ID are required.  

How it helps

The SEO, SEM, and Google Courses benefits include extensive preparation for 5 Google certification exams. You master industry-relevant skills through hands-on application in several digital marketing scenarios. Besides, you will gain competence in the latest tools, strategies, and techniques widely used in the digital marketing sector.

You can also score graded and participation certificates in Search Engine Optimisation and Search Engine Marketing to embellish your resume with in-demand skills.

FAQs

Is the SEO, SEM and Google training beginner-friendly?

Yes. However, you need basic knowledge of working with the internet and in a Windows environment to enrol.

Does the training offer exam guidance for Google certifications?

Yes. You will prepare for Google Ads Mobile Certification, Google Ads Fundamentals Exam, Google Ads Search Advertising Exam, Google Ads Display Certification, and Google Ads Video Certification.  

Does NIIT offer placement assistance for the SEO, SEM and Google certificate programme?

No.

How long is the SEO, SEM and Google training?

The programme comprises 50 hours of classroom training, online guided practice of an additional 48 hours and classroom assessments.

When do I get the participation certificate?

If you don’t sit for the appraisals or secure 50% or more CWAP, then you get a participation certificate in Search Engine Optimisation and Search Engine Marketing.

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