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- The introductory course module provides candidates with a broad overview of the most important AdWords technical terms and jargon.
- Web marketing lingo is explored in detail, along with the fundamentals of search engine optimisation (SEO) and the role pay per click (PPC) advertising plays from a modern marketing perspective
Certificate in Creating Google Ads Campaign QLS Level 3
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Text Based
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Course and certificate fees
Fees information
£ 10 £99
certificate availability
Yes
certificate providing authority
OHSC
The syllabus
Module 1 – Understanding AdWords Lingo
Module 2 – Creating an AdWords Strategy
- The basic components of the powerful Google AdWords strategy are outlined and explored in Module 2, which guides candidates through the most important steps in the PPC planning and implementation processes.
- A variety of campaign planning considerations and challenges are introduced, along with keyword selection criteria, the creation of ad groups and the value/uses of long-tail and short-tail keywords.
Module 3 – Creating a PPC Campaign
- PPC campaign creation is discussed in further detail throughout Module 3.
- Along with a series of essential planning guidelines, candidates explore budgeting for PPC campaigns, essential quality improvement strategies, quality score breakdown and more.
Module 4 – Designing Your Ads
- Professional advertisement design follows as the core focus of Module 4, which incorporates an exploration of persuasive techniques and their application/relevance in contemporary marketing.
- Along with a breakdown of professional advert structure, candidates explore effective use of language and written content in general within an ad.
Module 5 – Looking at Success
- In the closing course unit, content shifts focus to GDN (Google’s Display Network) and a general series of teachings centred around advert/campaign optimisation.
- Along with the importance of monitoring and analysing click-through rates (CTR), candidates are guided through a variety of additional key metrics and associated optimisation strategies.
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