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    • Certificate in Product Management Quality Licence Scheme Level 3

    Certificate in Product Management QLS Level 3

    BY
    Oxford Home Study Centre

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    Lavel

    Intermediate

    Mode

    Online

    Duration

    200 Hours

    Fees

    £ 10 99

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Text Based

    Course and certificate fees

    Fees information
    £ 10  £99
    certificate availability

    Yes

    certificate providing authority

    OHSC

    The syllabus

    Unit 1 - Product Development and Product Lifecycle

    • The first module provides candidates with a detailed introduction to the new product development process, dissecting and discussing each component stage of the product life cycle.
    • The value and importance of innovation in product development is examined, along with how to generate new product ideas, the concept of market testing and common reasons for product failure.

    Unit 2 - Product Pricing Strategies

    • Module two discusses the function and value of price, along with the main objectives of pricing and the different ways of establishing an appropriate price or pricing structure.
    • Several factors that can affect price determination are discussed, including the product’s value to the buyer, production costs, legal considerations, competition and marketing

    Unit 3 - Branding and Packaging

    • Several fundamental branding and packaging concepts are introduced in module three, which explores the various functions of packaging and important legal requirements that can affect packaging decisions.
    • The meaning and importance of branding are discussed in depth, along with the benefits and drawbacks of branding, how to select a good brand name and more.

    Unit 4 - Channels of Distribution

    • Module four guides learners through the process of selecting appropriate distribution channels, assessing the meaning and role of distribution in a wider marketing strategy.
    • Candidates are introduced to direct and indirect channels of distribution, various factors that can influence distribution channel appropriateness and associated product and market considerations.

    Unit 5 – Marketing Your Product

    • Bringing the course to a close, module five outlines the importance of effective market research, while guiding candidates through the process of creating an effective marketing plan.
    • The concept of segmentation is also discussed, along with how to effectively analyse the competition, perform SWOT analysis, leverage social media and more.

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