Certificate in Social Media Marketing QLS Level 3

Oxford Home Study Centre

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                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

Opening the course, Module 1 outlines what exactly social media is and why it has such incredible power and relevance in the modern marketing mix.
Candidates explore the core specifics of the marketing mix in general, along with effective approaches to Profiles, Propagation, Production, Participation and Progress – aka the ‘Five Ps’ of social media marketing.

The second course module focuses more specifically on how to develop a workable social media plan, further clarifying the role and key responsibilities of social media professionals.
Candidates are guided through the fundamentals of building an online presence and expanding reach/authority, along with a series of effective competitor-analysis strategies and the basics of social media marketing budgets.

Course content in the following unit centres on building and managing social media teams.
Problem identification and the importance of consistent analysis of key social media metrics enter the discussion, along with how/why social media trends must be acknowledged and how to work with the larger social media community in general.

Bringing the course to a close, Module 4 introduces candidates to a series of contemporary social media services – dissecting and discussing each at length.
The use of speciality sites is also brought into conversation, along with implementation of social media marketing plans and how blogging can be used to enhance a brand’s reputation, authority and relevance.

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