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    Digital Marketing QLS Level 3

    BY
    Oxford Home Study Centre

    Brochure Enquire
    Lavel

    Intermediate

    Mode

    Online

    Duration

    200 Hours

    Fees

    £ 77 385

    Quick Facts

    particular details
    Medium of instructions English

    Course and certificate fees

    Fees information
    £ 77  £385
    certificate availability

    Yes

    certificate providing authority

    OHSC

    The syllabus

    Unit 1: What is Digital Marketing?

    • The ongoing evolution of the digital marketing landscape is discussed at-length in the first unit, in which candidates consider digital marketing as both a concept and a profession.
    • The unique advantages and challenges associated with digital are examined, along with future projections for the global digital landscape.

    Unit 2: Using Google AdWords

    • A detailed Google AdWords tutorial follows in the second unit, which details the functions, mechanics and incredible opportunities presented by the world’s leading PPC platform.
    • The benefits and limitations of PPC in general are also discussed, along with how to maximise your ROI when working with Google AdWords.

    Unit 3: Search Engine Optimisation

    • In unit three, attention turns to the limitless power and importance of search engine optimisation.
    • Candidates learn how the major search engines play a vital role in the performance of almost every online business, while exploring a series of effective techniques and strategies for on-page and off-page optimisation.

    Unit 4: Building Brand through Digital Media

    • Concluding the course, unit four brings online brand development and digital PR into discussion.
    • Learners study the intricate art of online reputation management, the importance of adopting a proactive approach and how to respond to an online PR crisis.

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