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Advanced Pay Per Click (PPC) Certification Training
The Advanced Pay Per Click (PPC) Certification course is a training program that helps you become an expert in running paid ads on various digital platforms.
Online
₹ 39,999
Quick facts
particular | details | ||
---|---|---|---|
Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekends
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Course overview
In the Advanced Pay Per Click (PPC) Certification Training course, candidates will learn in detail about Pay-Per-Click, display advertising, conversion optimisation, and web analytics to create and manage paid marketing campaigns effectively.
The Advanced Pay Per Click (PPC) Certification course also includes an in-depth study of various PPC marketing methods such as bidding methods, performance management, ranking algorithms, lead generation improvement, ad platforms, and search engine marketing essential to create campaigns with measurable ROIs.
This Advanced Pay Per Click (PPC) online Certification program is designed by industry experts containing more than 60 hours of blended learning content. If the learner wants to learn as per their preferred speed, they can choose the self-paced model. For corporates, there is a separate option to train employees on how to run PPC campaigns more effectively.
Moreover, the Advanced Pay Per Click (PPC) online Certification Training program will turn the learners into industry-ready professionals of paid marketing by providing hands-on training in several paid marketing campaigns.
The highlights
- Over 60 hours of blended training
- A total of 126 live demos of tools such as Google Analytics, Google Ads, etc.
- Candidates will work on five industry-based projects
- The course is aligned to the Ads Certification exams from Google and Bing.
- Learn to use Google Analytics, and conversion tracking
- A comprehensive study of display marketing, content marketing and remarketing.
Program offerings
- Self-paced learning
- Corporate training
- Blended learning
- Hands-on learning
- 24x7 learner assistance and support
- Online classes
Course and certificate fees
Fees information
The Advanced Pay Per Click (PPC) Certification training course fee is mentioned in the table:
Fee Structure
Training Options | Fee + (CGST + SGST) in INR | Total Fee in INR |
Self Paced Learning | 34,999 + 6,299.82 | 41,298.82 |
Online Bootcamp | 39,999 + 7,199.82 | 47,198.82 |
Corporate Training | Not available | Not available |
certificate availability
certificate providing authority
Eligibility criteria
There are no prerequisites for admission to this course. However, a basic understanding of Digital Marketing can be helpful for a smooth learning experience.
What you will learn
Once you have completed the Advanced Pay Per Click (PPC) Certification Training course by Simplilearn successfully, you will be proficient in skills such as –
- Learn how to recognise the mental process and intent of the user behind a given search query
- Understand the different stages of process a consumer goes through before making a purchase
- Learn how to organize the list of keywords you’ve generated for running ads and how to match the ads to the user’s search queries
- Learn how to find the popular terms that users are searching on the search engines so that you can create ads around those terms
- Learn how to use advanced features provided by the platform for running ads and Google Analytics.
- Learn how to test whether an ad is running optimally and whether it shows the specified extensions
- Learn how to target users based on the language of the query
- Learn how to specify the reach of an ad.
- Learn about the network of websites that a platform can show display ads on
- Learn how to choose the right bidding strategy to maximise benefits.
- Learn how to organize several ad groups within a paid marketing campaign
- Learn how to measure and report click-through rate and ROI of ads.
Who it is for
The Advanced Pay Per Click (PPC) Certification Training course is recommended for professionals who are interested in the paid digital marketing industry. Some common profiles include –
- Marketing Managers
- Digital Marketing Executives
- Marketing Professionals
- Sales Professionals
- Business and Communications Graduates
- Entrepreneurs
- Business Owners
Admission details
Filling the form
To apply for Advanced Pay Per Click (PPC) Certification Training course by Simplilearn, you can follow the steps below.
Step 1 - To register, click on the link https://www.simplilearn.com/digital-marketing/pay-per-click-ppc-certification-training#who-should-take-up-this-ppc-training-course
Step 2 - Click on ‘Enroll Now’ button on top of the page and a new page will appear
Step 3 - Apply coupon, if you have; else click on the ‘Proceed’ button
Step 4 - Fill the details such as name, email, and contact number and click on proceed button
Step 5 - Pay the fee. Don’t forget to save the transaction receipt for future reference
The syllabus
Advanced Pay Per Click
Course Introduction
Lesson 01 - Psychology of Search
- Introduction
- The Search Process
- How an Advertiser Fits into the Search Process
- Key Takeaways
- Knowledge Check
Lesson 02 - Buying Funnel
- Introduction
- Understanding The Buying Funnel
- Target Users throughout the Funnel
- Channels to Leverage throughout the Buying Funnel
- Key Takeaways
- Knowledge Check
Lesson 03 - Understanding Keyword Organization
- Introduction
- How Keywords Change During the Buying Funnel
- Types of Keywords
- Identify the Primary Searcher
- Key Takeaways
- Knowledge Check
Lesson 04 - Keyword Match Types
- Introduction
- Difference Between Semantic and Syntactic Match Types
- Using Syntactic Match Types Phrase Match
- Using Semantic Match Types
- Key Takeaways
- Knowledge Check
Lesson 05 - Negative Keywords and Managing Search Terms
- Introduction
- Search Terms used to Trigger your Keywords
- Negative Keyword Match Types Function
- How to Use Negative Keywords Throughout your Account
- N-Gram Analysis
- Key Takeaways
- Knowledge Check
Lesson 06 - Keyword Research
- Introduction
- Examine the Website for Keywords and Keyword Ideas
- Utilize the Analytics for Keyword Ideas
- Utilize Google Keyword Planner Tool to Gain Keyword Ideas
- Key Takeaways
- Knowledge Check
Lesson 07 - Creating Compelling Ads
- Introduction
- Understand Ad Components
- Where to Send Traffic
- Features and Benefits
- Create a Call-to-Action
- Craft Ads That Match the Buying Cycle
- Key Takeaways
- Knowledge Check
Lesson 08 - Advanced Ad Features
- Introduction
- Dynamically Customize Ads
- Prequalify a B2B Audience
- Ensure Your Ads Are Complete
- Key Takeaways
- Knowledge Check
Lesson 09 - Ad Testing
- Introduction
- Types of Ad Testing
- Single and Multi Ad Group Testing
- Testing Metrics and Data
- Key Takeaways
- Knowledge Check
Lesson 10 - Ad Extensions
- Introduction
- Meaning of Ad Extensions
- Utilize Informational Extensions
- List Additional Options to Interact with Your Business
- Create Special Promotions and Prices for Ads
- Use Additional Options
- Key Takeaways
- Knowledge Check
Lesson 11 - Campaign Types Budget and Reach
- Introduction
- Choosing the Appropriate Campaign Type
- Selecting the Right Networks for Your Ads
- Setting and Controlling Your Budgets
- Exploring Other Settings
- Key Takeaways
- Knowledge Check
Lesson 12 - Location and Language Targeting
- Introduction
- Choosing the Locations for Your Ads
- Using Advanced Location
- Selecting the Appropriate
- Key Takeaways
- Knowledge Check
Lesson 13 - Introduction to Audience Types
- Introduction
- The Remarketing Process
- Customer Match with CRM Data
- Expand Audiences with Similar Lists
- Target Users with In-Market and Affinity Audiences
- Demographic Targeting Options
- Key Takeaways
- Knowledge Check
Lesson 14 - How to Segment Data and Create Lists
- Introduction
- Segment your data
- Creating a Remarketing List
- Creating Customer Match
- Key Takeaways
- Knowledge Check
Lesson 15 - Using the Audience Lists to Reach Customers
- Introduction
- Comparing Targeting and Observation
- Using Audience Bid Modifiers
- Analyzing Customer Data Using Audience Insights
- Key Takeaways
- Knowledge Check
Lesson 16 - Introduction to the Display Network
- Introduction
- Understanding the Targeting Options
- Listing the Display Ad Formats
- Choosing the Targeting Method Based on the Funnel
- Key Takeaways
- Knowledge Check
Lesson 17 - Display Targeting Options
- Introduction
- Contextual Targeting
- Placement Targeting
- Layered Targeting
- Blocking Inappropriate Content
- Key Takeaways
- Knowledge Check
Lesson 18 - Display Ad Formats
- Introduction
- Create Effective Responsive Ads
- Upload Image Ads
- When to Use Image and Responsive Ads
- Key Takeaways
- Knowledge Check
Lesson 19 - Setting And Measuring Goals
- Introduction
- Setting Goals
- Measuring Goals
- Attribution Methods
- Key Takeaways
- Knowledge Check
Lesson 20 - Bidding and Attribution
- Introduction
- Choose a Bid Method
- Automate Manual Bidding
- Apply Bid Modifiers
- Key Takeaways
- Knowledge Check
Lesson 21 - Reporting and Testing
- Introduction
- Customize the Interface
- Create Reports and Dashboards
- Click Fraud
- Drafts and Experiments
- Key Takeaways
- Knowledge Check
Lesson 22 - Ad group organization
- Introduction
- Create Tightly Themed Ad Groups
- Bulk Ad Group Creation
- Key Takeaways
- Knowledge Check
Lesson 23 - Campaign Organization
- Introduction
- When to Create Seperate Campaigns
- Organize Campaigns Based on the Goals
- Process of Account Organization
- Key Takeaways.mp4
- Knowledge Check
Lesson 24 - Working with Multiple Accounts
- Introduction
- Working with Google Ads Manager
- Managing Multiple Users Account Access
- Making Bulk Changes with the Google Ads Editor
- Key Takeaways
- Knowledge Check
Lesson 25 - Introduction to Quality Score
- Introduction
- How Ad Rank Functions
- The Quality Score Factors
- Difference between Visible vs Auction Quality Scores
- Key Takeaways
- Knowledge Check
Lesson 26 - Working with Quality Score
- Working with Quality Score
- Assess Quality Score Data
- Improving Your Quality Score
- Using Impression Share
- Key takeaways
- Knowledge Check
Lesson 27 - Quality Score Diagnosis and Pivot Tables
- Introduction
- Downloading Quality Score Data
- Creating Pivot Tables
- Key Takeaways
- Knowledge Check
Lesson 28 - Setting Up Your PPC Strategy
- Introduction
- Plan and conduct a strategic Interview
- Create a Marketing Plan
- Create a checklist to ensure Completion
- Key takeways
- Knowledge Check
Lesson 29 - Creating Your Account
- Introduction
- Implementing Account Tracking
- Planning Account Creation
- Create the Account
- Key Takeaways
- Knowledge Check
Lesson 30 - Managing Your Account
- Introduction
- Operate an Active Campaign to Keep It on Target
- Refine the Campaigns Targets
- Manage a Long-Term PPC Account
- Key Takeaways
- Knowledge Check
Lesson 31 - Shopping and Video Campaigns
- Introduction
- Create a Shopping Campaign
- Create a Video Campaign
- Key Takeaways
- Knowledge Check
Lesson 32 - Automation and Other Tools
- Introduction
- Automating Your Google Ads Account
- Other Tools Required for Automation
- Key takeways
- Knowledge Check
Advanced Content Marketing
Section 1 : Introduction to Content Marketing
- Introduction
- What's In It For Me
- What Is Content Marketing
- How to Become a Best-in-Class Content Marketer
- Develop a Clear Vision
- Develop a Business Case
- Document your Content Marketing Strategy
- Create a Editorial Mission Statement
- Target Customers based on their Intent
- Target Key Influencers
- Produce Help, Hub, and Hero Content
- Produce Engaging Content
- Use Content Marketing Tactics
- Use Social Media Platforms
- Help Customers Find the Information
- Help Key Influencers Impact the Buyer’s Decision Making Process
- Measure Content Effectiveness
- Measure ROMI
- Improve by Experimenting with New Initiatives
- Improve by Becoming Sophisticated and Mature
- Key Takeaways
- Shane Snow | Master Content Marketing: Give First
- Knowledge Check
Section 2 : Developing a Vision of Content Marketing Success
- Introduction
- What's In It For Me
- Vision for Successful Content Marketing
- The Michelin Guide Story
- Hindustan Unilever
- Volvo Trucks
- Dell's Take It Easy
- Key Takeaways
- Knowledge Check
Section 3 : Developing a Business Case for Content Marketing
- Introduction
- What's In It For Me
- Content Marketing Budget
- Objectives and Key Performance Indicators (KPIs)
- Challenges and Impact
- Best Practices
- Benefits and Financial Impact
- Build your Business Case
- Compare the Value of Content Marketing
- Key Takeaways
- Knowledge Check
Section 4 : Creating a Successful Content Marketing Strategy
- Introduction
- What's In It For Me
- Creating a Successful Content Marketing Strategy
- Model for Creating a Successful Content Marketing Strategy
- Content Marketing Strategy - Two-Step Model
- Two-Step Model - First Phase
- Two-Step Model - Second Phase
- Benefit of Two-Step flow Model
- Key Takeaways
- Knowledge Check
Section 5 : Creating a Remarkable Editorial Mission Statement
- Introduction
- What's In It For Me
- Editorial Mission Statements
- Create Remarkable Content
- Top Global Ad Campaigns
- Remarkable Editorial Mission Statement
- Key Takeaways
- Knowledge Check
Section 6 : Targeting Customer Intent Instead of Demographics
- Introduction
- What's In It For Me
- Target Intent over Demographic
- Target Customers on Mobile Devices
- Target Intent on YouTube
- Know Your Customers' Intent
- Have a Mobile-friendly Website
- Video are Preferred Over Text
- Key Takeaways
- Knowledge Check
Section 7 : Targeting Key Influencers
- Introduction
- What's In It For Me
- Importance Of Influencer Marketing
- Process Of Augmenting With Influencers
- Case Study—Orange France
- Key Takeaways
- Knowledge Check
Section 8 : Producing Help, Hub, and Hero Content Consistently
- Introduction
- What's In It For Me
- Help Content
- Hub Content
- Hero Content
- Key Takeaways
- Knowledge Check
Section 9 : Producing Engaging Content More Frequently
- Introduction
- What's In It For Me
- Producing Engaging Content
- Engagement Through Video and Text
- Text Vs Video
- What to Seek
- Checklist - When to Use Video or Text
- Key Takeaways
- Knowledge Check
Section 10 : Using Effective B2C and B2B Content Marketing Tactics
- Introduction
- What's In It For Me
- B2C and B2B Content Marketing Tactics—Usage
- B2C and B2B Content Marketing Tactics—Effectiveness
- Email Newsletters
- In-person Events
- Illustrations/Photos
- Social Media content
- Infographics
- Videos—B2C
- Videos—B2B
- Online Presentations
- Microsites
- Website Articles
- Blogs
- Webinars
- Case Studies
- Mobile Apps
- Print Magazines
- Digital Magazines
- Books
- Podcasts
- White Papers
- Research Reports
- E-Books
- Branded Content Tools
- Virtual Conferences
- Key Takeaways
- Knowledge Check
Section 11 : Building Successful B2C and B2B Social Media Platforms
- Introduction
- What's In It For Me
- Social Media Platforms
- YouTube
- YouTube - Create Great Content
- YouTube - Develop a Programming Strategy
- Key Takeaways
- Knowledge Check
Section 12 : Helping Customers find the Information They Seek
- Introduction
- What's In It For Me
- Optimizing Your Content For Your WebSite
- Creating A Google-friendly Web Site
- Optimizing Web Pages For Keywords
- Optimizing Video Content
- Micro-moments
- Key Takeaways
- Knowledge Check
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
- Introduction
- What's In It For Me
- Influencing the Influencers
- Schmooze Optimization
- Nurture Key Relationships
- Example - WineWorld
- Four Key Influencers
- Engaging Digital Presence
- Keys to Success
- Work together with influencers
- GE with influential YouTube creators
- Creations in support with GE
- Key Takeaways
- Knowledge Check
Section 14 : Measuring Content Effectiveness
- Introduction
- What's In It For Me
- Sales and Sales Lead Quality
- Touchpoints in the Customer Journey
- Turning Touchpoints into Quality Leads or Sales
- Focus on the Right Metrics
- Value Your Best Customer
- Attribute Value Across the Journey
- Prove Marketing Impact
- Key Takeaways
- Knowledge Check
Section 15 : Measuring Return on Marketing Investment
- Introduction
- What's In It For Me
- Return on Marketing Investment
- The Power of the Press Release
- Test A - ROMI Revisited
- Test B - Impact of a Budget Cut
- Test C - Impact of Using Multimedia
- Key Takeaways
- Knowledge Check
Section 16 : Improving by Experimenting With New Initiatives
- Introduction
- What's In It For Me
- Creating Engaging Content
- What is Effective and What is Not
- Key Takeaways
- Knowledge Check
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
- Introduction
- What's In It For Me
- Content Marketing Maturity
- Get Value from Editorial Meetings
- Content Marketing in Organizations
- Content Marketing with SEO and Social Media
- Leverage Paid Advertising
- Sophisticated Content Marketers
- Analytics Tips
- Key Takeaways
- Knowledge Check
Section 18 : Content Marketing in the Foreseeable Future
- Introduction
- What's In It For Me
- Content Marketing Forecast
- Impact on Content Marketing Strategy
- Video Sharing Platforms—Audience Segments
- Video Sharing Platforms—Content Genres
- YouTube vs Facebook
- YouTube Best Practices—Part A
- YouTube Best Practices—Part B
- Virtual Reality
- Facebook Best Practices
- Instagram and Twitter Best Practices
- Key Takeaways
- Knowledge Check
Advanced Website Conversion Rate Optimization
Section 1 : Introduction to Website Conversion Rate Optimization
- Introduction to Website Conversion Rate Optimization
- Knowledge Check
Section 2 : Conversion Planning
- Three Steps to Increase Conversion
- Developing an Optimization Framework
- Getting to Know the Four Key Personas
- Planning with Personas
- Knowledge Check
Section 3 : The Design Concepts of Conversion
- Designing for Conversion
- Building the Perfect Landing Page
- Designing for Mobile
- The Two Minute Visitor
- Knowledge Check
Section 4 : Creating Conversion Structure
- Discovering The Testing Cycle
- Eye Tracking Heatmaps and Visual Clarity
- Website Conversion Rate Optimization Toolbox
- Knowledge Check
Section 5 : Gaining Momentum
- Building Your Credibility
- All About Us
- Build a Consistent Trail
- Attention Interest Desire Action Satisfaction (AIDAS)
- Knowledge Check
Section 6 : Starting the Conversation
- Optimizing your Web Copy
- The Voice of the Customer
- Improving Blog Conversions
- Getting Email Marketing Right
- Knowledge Check
Section 7 : Web Analytics Analysis and Measurement
- Analytics and Optimization
- Working with KPI
- Knowledge Check
Section 8 : Taking Action and Optimizing your Product
- Converting with Social Media Trends
- Dealing with Shopping Cart Abandonment
- The Key Elements of Any Product Page
- Knowledge Check
Section 9 : Conversion with PPC
- Conversion with PPC
- Knowledge Check
PPC Foundations
Lesson 01: Introduction
- Course Introduction
Lesson 02: Introduction to Pay Per Click
- PPC for Various Business Types
- Defining the Channels for PPC
- Define CPM CPC and CPA
- Defining Paid Search Advertising
- Search Volume
- PPC Extends Beyond Search Engines
- Reach of PPC
- Auction-based System
- Targeting Capabilities
- How PPC works For Various Business Types
- PPC For E-Commerce
- PPC For Lead Generation
- PPC For Local Companies
- PPC Ads For B2B
- PPC Ads for Informational Queries
- PPC Ads for Branding
- PPC Goals
- PPC Cycle
- Questions to Ask
- Key Takeaways
- Knowledge Check
Lesson 03: Psychology of Search
- Introduction
- The Search Process
- The Landing Page
- Search Marketing is Not Interruptive
- Refine Your Audience
- Write Ads Relevant to the Searcher
- Choose the Correct Landing Page
- Track Conversion
- Aligning Goals for Successful Search Engine Marketing
- Useful Information is Not Advertising
- Key Takeaways
- Knowledge Check
Lesson 04: Search Ads and Keyword Targeting
- Introduction
- Hierarchy of a PPC account
- Structuring of Ad Groups
- Ad Fundamentals: Purpose of an Ad
- Ad Group: Example
- Creating Compelling Ads: Features vs. Benefits
- Creating Compelling Ads: Call-to-Action
- Unique Selling Proposition
- Ad Components
- Ad Components: Example
- Ad Testing
- Ad Extensions
- Ad Extensions: Example
- How Keywords and Search Queries Work Together
- Search Intent
- User Intent Classification
- Types of Keywords
- Think About the Searcher
- B2B vs B2C Keywords
- Ad Group Organization
- Key Takeaways
- Knowledge Check
Lesson 05: Increasing Reach with Display Network
- Introduction
- Display Network and its Reach
- Targeting Options
- Display Network Follows Campaign Settings
- Contextual Targeting
- Placement Targeting
- Audience Targeting
- Layer Targeting
- Ad Formats
- Ad Creation Tips
- Key Takeaways
- Knowledge Check
Lesson 06: Reaching Target Audiences
- Introduction
- Who Is the Audience
- Remarketing: Conversion Rate Analysis
- Customer Touch Points
- User Behavior Studies
- Remarketing for Display Ads
- Remarketing Lists for Search Ads
- Customer Match
- Reaching New Audience
- Segmenting Audience
- Email Segmentation
- How PPC Affects GDPR
- Data Segmentation
- Key Takeaways
- Knowledge Check
Lesson 07: The Buying Funnel
- Introduction
- Stages of the Buying Funnel
- Advantages of Using the Buying Funnel
- Buying Funnel for Inexpensive Products
- B2B Buying Funnel
- Targeting Users
- Search Keywords Throughout the Buying Funnel
- Importance of Information in the Purchase Journey
- Ads Throughout the Buying Funnel
- Landing Pages Throughout the Buying Funnel
- Channels to Leverage Throughout the Buying Funnel
- Key Takeaways
- Knowledge Check
Lesson 08: Setting and Measuring Marketing Goals
- Introduction
- Setting and Measuring Marketing Goals
- Third-Party Tools
- Numbers to Obsess Over
- Making Data-Driven Decision
- Bid Methods
- Bid Options
- The PPC Auction
- Types of Auctions
- Automated Bidding
- Manual Bidding
- Bid Modifiers
- Bidding to Goals
- Customer Journey and Attribution Management
- Attribution Models
- Key Takeaways
- Knowledge Check
Lesson 09: How PPC Fits into the Digital Strategy
- Introduction
- PPC and Other Marketing Channels: Customer Aquisition
- PPC and Email
- PPC and SEO
- PPC and Social Marketing
- PPC and Conversion Optimization
- PPC and Analytics
- PPC and Branding
- PPC Management in Various Business Types
- Account Audits
- Increasing Visibility
- The Quick Organization Audit
- Digging for Outliers
- Future of PPC with Big Data and Machine Learning
- Future of PPC
- Key Takeaways
- Knowledge Check
Lesson 10: Reporting and Tracking
- Introduction
- Reporting and Tracking
- Conversion Tracking Mechanisms
- UTM Parameters
- UTM Parameters: Examples
- Different Types of Reports
- Reports
- Key Takeaways
- Knowledge Check
Evaluation process
To receive the advanced Advanced Pay Per Click (PPC) certificate, you must complete PPC Foundations, Display Advertising, Advanced PPC, and Advanced Content Marketing Advanced Website Conversion Rate Optimization programs. In addition, you need to clear the Advanced PPC simulation exam with at least 60% marks to become a certified PPC professional.
How it helps
Upon the successful completion of the Advanced Pay Per Click (PPC) Certification Training course online, the candidate can explore job opportunities in the Digital Marketing industry. You will be skilled to run effective PPC campaigns to meet the revenue goals.
After the certification course, you can work as a Paid Search Manager, PPC Specialist, and PPC Advertising Analyst. An average PPC professional can earn up to Rs. 10.05 lakhs per annum. Besides, several top companies like Amazon, Replicon, Skillsoft, and many more always have a high demand for certified PPC professionals.
FAQs
There are no prerequisites for the Advanced Pay Per Click (PPC) Certification course but a basic understanding of digital marketing is recommended.
You must complete PPC Foundations, Advanced PPC, Display Advertising, Advanced Content Marketing and Advanced Website Conversion Rate Optimization. You must also clear the Advanced PPC simulation exam with at least 60% and receive the Advanced PPC project certificate.
The Advanced Pay Per Click (PPC) Certification course is an OMCP approved course that teaches in detail about various aspects of PPC including but not limited to bidding methods, performance management, lead generation improvement.
The salary of a PPC professional will depend upon your job profile and the company you work for. The average salary for a PPC Specialist in India usually ranges between Rs. 3,95,000 to Rs. 18,85,000 per annum.
The Advanced Pay Per Click (PPC) certificate has lifetime validity.
You can only attempt the Advanced Pay Per Click (PPC) exam once.
You will receive the Advanced Pay Per Click (PPC) certificate after completing the course and passing the PPC simulation exam with at least 60% marks.
The responsibilities of a PPC specialist include creating and launching PPC campaigns, forming PPC bidding strategies, tracking KPIs, measuring and reporting ad performance.