Advanced Search Engine Optimization (SEO) Program

Simplilearn

Expert

Online

Free

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Video Based

Search Engine Optimization Foundations

Course Introduction

Course Introduction

Lesson 1 : SEO Introduction

SEO Introduction
Importance of SEO
What Is SEO?
Search Ecosystem Components
Search Ecosystem Components: Incentives
What Drives Search Ecosystem?
SEO and Social Media
SEO: Pros and Cons
Avoid Outdated Techniques
SEO Career in Organizations
Enterprise SEO
Small-Medium Business SEO
SEOs in Agencies
Individual SE
Opportunities and Skill
Key Takeaways
Knowledge Check

Lesson 2 : How Search Engines Work

How Search Engines Work
Major Search Engines
Minor Search Engines: Search
International Search Engines: Yandex
International Search Engines: Baidu
International Search Engines: Naver
International Search Engines: Qwant
Search Engine Mechanism
Search Engine Crawling
Search Engine Crawling: Robots.txt
Sitemaps
Storing
Processing and Indexing
Ranking
Key Takeaways
Knowledge Check

Lesson 3 : Types of SEO

Types of SEO
SEO Hats
White Hat SEO
Black Hat SEO
Gray Hat SEO
SEO Mistakes
SEO Best Practices: No Hidden Content
SEO Best Practices: Optimized Snippet
SEO Best Practices: Prominent Heading
SEO Best Practices: Organized Hierarchy
SEO Best Practices: Practical Links
What is SEO Spam?
Falsifying Content
Falsifying Links
Falsifying Website Content
SEO Spam
The Periodic Table of SEO Success Factor
Key Takeaways
Knowledge Check

Lesson 4 : Keyword Research and Competitive Intelligence

Importance of Keyword Research
User Intent
Not Provided
Performing Keyword Research
Demo: Keyword Research Tool (Wordtracker)
Keyword Research and Competitive Intelligence
Types of Queries
Short Tail Query: Pros and Cons
Long Tail Query: Advantages
Competitive Analysis Overview
Factors in Competitive Analysis
B2B vs. B2C
Key Takeaways
Knowledge Check

Lesson 5 On-Page Optimization

On-Page Optimization
Defining On-Page Optimization
On-Page Factors
Title Tags
Meta Description
Header Tags
URLs and URL Structure
Image Alt Text
Internal Links
Keyword Usage
Sitemaps
On-Page Don'ts
Keyword Stuffing
Hidden Text
Repetitive Anchor Text
Cloaking
Perfectly Optimized Page
SEO Factors
Top Ranking Factors
Key Takeaways
Knowledge Check

Lesson 6 Off-Page Optimization

Off-Page Optimization
What Is Off-Page Optimization
Signals of Popularity
Why Links?
Create Link-Worthy Content
Off-Site Engagement
Utilize Offline Relationships
Types of Links
Rel = “nofollow” and Social Media
Link Building Don’ts
Key Takeaways
Knowledge Check

Lesson 7 Duplicate Content

Duplicate Content
What Is Duplicate Content?
Common Instances
Fixing Duplicate Content
Key Takeaways
Knowledge Check

Lesson 8 Design and Architecture

Design and Architecture
Importance of Design
Design: Best Practices
Designing for Search Engines
Key Takeaways
Knowledge Check

Lesson 9 Local SEO

Local SEO
Local Searches
NAP
Directories
Top Local Search Signals - A
Top Local Search Signals - B
Key Takeaways
Knowledge Check

Lesson 10 Algorithm Updates and SEO Changes

Algorithm Updates and SEO Changes
Biggest SEO Misconception
What to Measure?
Constant Changes
Google Panda Update
Google Penguin Update
Google Humming Bird Update
RankBrain
Not Provided
SEO Is Still Powerful
Key Takeaways
Knowledge Check

Lesson 11 Integrating SEO with Other Disciplines

Integrating SEO with Other Disciplines
Integrating Marketing Channels
User Experience Across Channels
SEO and Content Marketing
SEO and Analytics
SEO and Mobile
SEO for Wordpress
Key Takeaways
Knowledge Check

Lesson 12 SEO Tools

SEO Tools
What Are SEO Tools?
SEO Tool Categories
DEMO: Raven SEO
Key Takeaways
Knowledge Check

Lesson 13 How to Build a Successful Career in SEO

How to Build a Successful Career in SEO
Top Dos and Don’ts
Career Paths
Certifications
Key Takeaways

Search Engine Optimization Foundations Quiz

Search Engine Optimization Foundations Quiz.

Advanced Search Engine Optimization

Section 1 : Introduction to SEO

1.001 What You will Learn in this Course
2.001 The Business Impact of SEO
3.001 SEO Terms and Definitions
4.001 SEO Business Concepts
Knowledge Check

Section 2 : How Search Engines Work

1.001The Search Engine Landscape
2.001 Analyzing Search Results
3.001 The Search Engine Index
Knowledge Check

Section 3 : Keyword Research

1.001 Keywords The Foundation
2.001 Keyword Research Research Tool Overview
3.001 Build a Keyword List
4 Analyze Your Keywords: Long tail and Short tail
5.001 Exploring Keyword Opportunities
6.001 Keyword Plan for Trends and Cycles
7.001 Group and Manage keywords
Knowledge Check

Section 4 : On-Page Optimization

1.001 Key On-Page Elements
2.001 Content Hierarchy
3.001 Optimize Content
4.001 Optimize Content with HTML5
5.001 Optimize for Mobile
Knowledge Check

Section 5 : Website Management and Optimzation

1.001 Domain Signals for SEO
2.001 Manage Website URLs
3.001 Identify and Remove Duplicate Content
4.001 Additional Optimization and Management
5.001 Webmaster Tools
6.001 Moving to a New Domain or a Redesign
7.001 Googles History of Major Algorithm Updates
Knowledge Check

Section 6 : Off-Page SEO

1.001 The Importance of Links Part A
1.001 The Importance of Links Part B
2.001 Evaluating Backlinks
3.001 Seven Methods of Link Building
5 Build Links through Social Networks and Social Media Sites
5.001 Advanced Concepts and Best Practices for Linking
Knowledge Check

Section 7 : Planning A New Website

1.001 Choose a domain name
2.001 Organize Content Structure
3.001 Develop URL Structure
Knowledge Check

Section 8 : Market Your Optimized Website

1.001 Conducting Competitive Audit
2.001 Why You Should Not Rely on Rankings
3.001 Create a Marketing Plan
4.001 SEO and Marketing Teams
5.001 Claim and Manage Your Business Listing
Knowledge Check

Section 9 : Analytics and Measurement

1.001 Intro to Measurement
2.001 Analytics Terms and Concepts
3.001 Measure Goals and Goal Values
4.001 Measure and Analyze the Bounce Rate
5.001 Critical Reports to Improve Your SEO
Knowledge Check

Section 10 : What's Next-Learning Path

1.001 Your Learning Path

Advanced Content Marketing

Section 1 : Introduction to Content Marketing

1.1 Introduction
1.2 What's In It For Me
1.3 What Is Content Marketing
1.4 How to Become a Best-in-Class Content Marketer
1.5 Develop a Clear Vision
1.6 Develop a Business Case
1.7 Document your Content Marketing Strategy
1.8 Create a Editorial Mission Statement
1.9 Target Customers based on their Intent
1.10 Target Key Influencers
1.11 Produce Help, Hub, and Hero Content
1.12 Produce Engaging Content
1.13 Use Content Marketing Tactics
1.14 Use Social Media Platforms
1.15 Help Customers Find the Information
1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
1.17 Measure Content Effectiveness
1.18 Measure ROMI
1.19 Improve by Experimenting with New Initiatives
1.20 Improve by Becoming Sophisticated and Mature
1.21 Key Takeaways
Knowledge Check

Section 2 : Developing a Vision of Content Marketing Success

2.1 Introduction
2.2 What's In It For Me
2.3 Vision for Successful Content Marketing
2.4 The Michelin Guide Story
2.5 Hindustan Unilever
2.6 Volvo Trucks
2.7 Dell's Take It Easy
2.8 Key Takeaways
Knowledge Check

Section 3 : Developing a Business Case for Content Marketing

3.1 Introduction
3.2 What's In It For Me
3.3 Content Marketing Budget
3.4 Objectives and Key Performance Indicators (KPIs)
3.5 Challenges and Impact
3.6 Best Practices
3.7 Benefits and Financial Impact
3.8 Build your Business Case
3.9 Compare the Value of Content Marketing
3.10 Key Takeaways
Knowledge Check

Section 4 : Creating a Successful Content Marketing Strategy

4.1 Introduction
4.2 What's In It For Me
4.3 Creating a Successful Content Marketing Strategy
4.4 Model for Creating a Successful Content Marketing Strategy
4.5 Content Marketing Strategy - Two-Step Model
4.6 Two Step Model - First Phase
4.7 Two-Step Model - Second Phase
4.8 Benefit of Two-Step flow Model
4.9 Key Takeaways
Knowledge Check

Section 5 : Creating a Remarkable Editorial Mission Statement

5.1 Introduction
5.2 What's In It For Me
5.3 Editorial Mission Statements
5.4 Create Remarkable Content
5.5 Top Global Ad Campaigns
5.6 Remarkable Editorial Mission Statement
5.7 Key Takeaways
Knowledge Check

Section 6 : Targeting Customer Intent Instead of Demographics

6.1 Introduction
6.2 What's In It For Me
6.3 Target Intent over Demographic
6.4 Target Customers on Mobile Devices
6.5 Target Intent on YouTube
6.6 Know Your Customers' Intent
6.7 Have a Mobile-friendly Website
6.8 Video are Preferred Over Text
6.9 Key Takeaways
Knowledge Check

Section 7 : Targeting Key Influencers

7.1 Introduction
7.2 What's In It For Me
7.3 Importance Of Influencer Marketing
7.4 Process Of Augmenting With Influencers
7.5 Case Study—Orange France
7.6 Key Takeaways
Knowledge Check

Section 8 : Producing Help, Hub, and Hero Content Consistently

8.1 Introduction
8.2 What's In It For Me
8.3 Help Content
8.4 Hub Content
8.5 Hero Content
8.6 Key Takeaways
Knowledge Check

Section 9 : Producing Engaging Content More Frequently

9.1 Introduction
9.2 What's In It For Me
9.3 Producing Engaging Content
9.4 Engagement Through Video and Text
9.5 Text Vs Video
9.6 What to Seek
9.7 Checklist - When to Use Video or Text
9.8 Key Takeaways
Knowledge Check

Section 10 : Using Effective B2C and B2B Content Marketing Tactics

10.1 Introduction
10.2 What's In It For Me
10.3 B2C and B2B Content Marketing Tactics—Usage
10.4 B2C and B2B Content Marketing Tactics—Effectiveness
10.5 Email Newsletters
10.6 In-person Events
10.7 Illustrations/Photos
10.8 Social Media content
10.9 Infographics
10.10 Videos—B2C
10.11 Videos—B2B
10.12 Online Presentations
10.13 Microsites
10.14 Website Articles
10.15 Blogs
10.16 Webinars
10.17 Case Studies
10.18 Mobile Apps
10.19 Print Magazines
10.20 Digital Magazines
10.21 Books
10.22 Podcasts
10.23 White Papers
10.24 Research Reports
10.25 E-Books
10.26 Branded Content Tools
10.27 Virtual Conferences
10.28 Key Takeaways
Knowledge Check

Section 11 : Building Successful B2C and B2B Social Media Platforms

11.1 Introduction
11.2 What's In It For Me
11.3 Social Media Platforms
11.4 Facebook
11.5 LinkedIn
11.6 YouTube
11.7 YouTube - Create Great Content
11.8 YouTube - Develop a Programming Strategy
11.9 Twitter
11.10 Key Takeaways
Knowledge Check

Section 12 : Helping Customers find the Information They Seek

12.1 Introduction
12.2 What's In It For Me
12.3 Optimizing Your Content For Your Web Site
12.4 Creating A Google-friendly Web Site
12.5 Optimizing Web Pages For Keywords
12.6 Optimizing Video Content
12.7 Micro-moments
12.8 Key Takeaways
Knowledge Check

Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

13.1 Introduction
13.2 What's In It For Me
13.3 Influencing the Influencers
13.4 Schmooze Optimization
13.5 Nurture Key Relationships
13.6 Example - WineWorld
13.7 Four Key Influencers
13.8 Engaging Digital Presence
13.9 Keys to Success
13.10 Work together with influencers
13.11 GE with influential YouTube creators
13.12 Creations in support with GE
13.13 Key Takeaways
Knowledge Check

Section 14 : Measuring Content Effectiveness

14.1 Introduction
14.2 What's In It For Me
14.3 Sales and Sales Lead Quality
14.4 Touchpoints in the Customer Journey
14.5 Turning Touchpoints into Quality Leads or Sales
14.6 Focus on the Right Metrics
14.7 Value Your Best Customer
14.8 Attribute Value Across the Journey
14.9 Prove Marketing Impact
14.10 Key Takeaways
Knowledge Check

Section 15 : Measuring Return on Marketing Investment

15.1 Introduction
15.2 What's In It For Me
15.3 Return on Marketing Investment
15.4 The Power of the Press Release
15.5 Test A - ROMI Revisited
15.6 Test B - Impact of a Budget Cut
15.7 Test C - Impact of Using Multimedia
15.8 Key Takeaways
Knowledge Check

Section 16 : Improving by Experimenting With New Initiatives

16.1 Introduction
16.2 What's In It For Me
16.3 Creating Engaging Content
16.4 What is Effective and What is Not
16.5 Key Takeaways
Knowledge Check

Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

17.1 Introduction
17.2 What's In It For Me
17.3 Content Marketing Maturity
17.4 Get Value from Editorial Meeting
17.5 Content Marketing in Organizations
17.6 Content Marketing with SEO and Social Media
17.7 Leverage Paid Advertising
17.8 Sophisticated Content Marketers
17.9 Analytics Tips
17.10 Key Takeaways
Knowledge Check

Section 18 : Content Marketing in the Foreseeable Future

18.1 Introduction
18.2 What's In It For Me
18.3 Content Marketing Forecast
18.4 Impact on Content Marketing Strategy
18.5 Video Sharing Platforms—Audience Segments
18.006 Video Sharing Platforms - Content Genres
18.7 YouTube vs Facebook
18.8 YouTube Best Practices—Part A
18.9 YouTube Best Practices—Part B
18.10 Virtual Reality
18.11 Facebook Best Practices
18.12 Instagram and Twitter Best Practices
18.13 Key Takeaways
Knowledge Check

Advanced Web Analytics

Section 1 : Introduction to Digital Analytics

1.001 Introduction to Digital Analytics
Knowledge Check

Section 2 : Building Blocks

2.001 Introduction to Building Blocks
2.002 Building Blocks -Google Analytics
Knowledge Check

Section 3 : Fundamentals of Digital Analytics

3.001 Digital Analytics
3.002 Digital Analytics Maturity Model
3.003 Using the Digital Analytics Maturity Model
3.004 The Three Heads of Online Analytics
Knowledge Check

Section 4 : Business Perspective

4.001 The Customer Journey and its Various Approaches
4.002 Designing for Persuasion
4.003 Defining Business Goals
4.004 Key Performance Indicators
Knowledge Check

Section 5 : Methodology - Lean Six Sigma

5.001 Introduction to the Analysis Perspective
5.002 Lean Six Sigma Principles -Define and Measure
5.003 Lean Six Sigma Principles -Analyze, Improve, and Control
Knowledge Check

Section 6 : Data Analysis Fundamentals

6.001 Data Analysis Fundamentals
Knowledge Check

Section 7 : Analysis Perspective Providing Insights

7.001 Analysis Perspective Providing Insights
7.002 Expressing Exactitude or a Sense of Scale
Knowledge Check

Section 8 : Enabling Capabilities

8.001 Tag Management System
8.002 Vendor Selection
8.003 Qualitative Data
8.004 Competitive Intelligence and Other Tools
Knowledge Check

Section 9 : Managing Analytics

9.001 Introduction to Managing Analytics
9.002 RACI Matrix
9.003 Agile Management
Knowledge Check

Section 10 : Audience

10.001 Audience
Knowledge Check

Section 11 : Acquisition

11.001 Acquisition
11.002 Campaign Tracking
11.003 Google Analytics Standard Channels
11.004 Marketing Automation and Growth Hacking
Knowledge Check

Section 12 : Behavior

12.001 Behavior
12.002 Customer Engagement
Knowledge Check

Section 13 : Conversions and Onboarding

1 Conversions Funnel
2 Experimentation and Testing
3 Conversion Scenarios
4 Attributions
Knowledge Check

Section 14 : Retention and Expansion

14.001 Retention and Expansion
14.002 Expansion Scenarios
Knowledge Check

Section 15 : Advocacy

15.001 Advocacy
15.002 Facebook and LinkedIn Insight
Knowledge Check

Section 16 : Privacy and Ethics

16.001 Privacy and Ethics
Knowledge Check

Section 17 : Wrapping Up

17.001 Wrapping Up

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Advanced Search Engine Optimization (SEO) Program

Expert

Online

Free

Quick Facts

Course and certificate fees

Type of course

Free

certificate availability

certificate providing authority

The syllabus

Search Engine Optimization Foundations

Course Introduction

Lesson 1 : SEO Introduction

Lesson 2 : How Search Engines Work

Lesson 3 : Types of SEO

Lesson 4 : Keyword Research and Competitive Intelligence

Lesson 5 On-Page Optimization

Lesson 6 Off-Page Optimization

Lesson 7 Duplicate Content

Lesson 8 Design and Architecture

Lesson 9 Local SEO

Lesson 10 Algorithm Updates and SEO Changes

Lesson 11 Integrating SEO with Other Disciplines

Lesson 12 SEO Tools

Lesson 13 How to Build a Successful Career in SEO

Search Engine Optimization Foundations Quiz

Advanced Search Engine Optimization

Section 1 : Introduction to SEO

Section 2 : How Search Engines Work

Section 3 : Keyword Research

Section 4 : On-Page Optimization

Section 5 : Website Management and Optimzation

Section 6 : Off-Page SEO

Section 7 : Planning A New Website

Section 8 : Market Your Optimized Website

Section 9 : Analytics and Measurement

Section 10 : What's Next-Learning Path

Advanced Content Marketing

Section 1 : Introduction to Content Marketing

Section 2 : Developing a Vision of Content Marketing Success

Section 3 : Developing a Business Case for Content Marketing

Section 4 : Creating a Successful Content Marketing Strategy

Section 5 : Creating a Remarkable Editorial Mission Statement

Section 6 : Targeting Customer Intent Instead of Demographics

Section 7 : Targeting Key Influencers

Section 8 : Producing Help, Hub, and Hero Content Consistently

Section 9 : Producing Engaging Content More Frequently

Section 10 : Using Effective B2C and B2B Content Marketing Tactics

Section 11 : Building Successful B2C and B2B Social Media Platforms

Section 12 : Helping Customers find the Information They Seek

Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

Section 14 : Measuring Content Effectiveness

Section 15 : Measuring Return on Marketing Investment

Section 16 : Improving by Experimenting With New Initiatives

Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

Section 18 : Content Marketing in the Foreseeable Future

Advanced Web Analytics

Section 1 : Introduction to Digital Analytics

Section 2 : Building Blocks

Section 3 : Fundamentals of Digital Analytics

Section 4 : Business Perspective

Section 5 : Methodology - Lean Six Sigma

Section 6 : Data Analysis Fundamentals

Section 7 : Analysis Perspective Providing Insights

Section 8 : Enabling Capabilities

Section 9 : Managing Analytics

Section 10 : Audience

Section 11 : Acquisition

Section 12 : Behavior

Section 13 : Conversions and Onboarding

Section 14 : Retention and Expansion

Section 15 : Advocacy

Section 16 : Privacy and Ethics

Section 17 : Wrapping Up

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