Digital Marketing for CXOs

BY
Simplilearn

The Digital Marketing for CXOs Course is a training program specially configured according to the job requirements of a Chief Experience Officer (CXO).

Lavel

Intermediate

Mode

Online

Duration

1 Hour

Fees

Free

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

The Digital Marketing for CXOs Course is an eLearning training program that will help the learners come up with effective strategies and make informed decisions about online marketing. It is an industry-first course that offers a Digital Marketing for CXOs certificate to the candidates on completion. 

The course will provide an in-depth knowledge about customer lifecycle segmentation. The learners will also have a firm grasp on the process and metrics used to measure and analyse campaigns. This Digital Marketing for CXOs training is suitable for people seeking a leadership role in the digital marketing industry.

 The Digital Marketing for CXOs Online Course will help learners understand the role digital marketing plays in achieving an organisation’s business goals. Individual learners can choose either the self-paced learning model wherein they can get lifetime access to the Digital Marketing for CXOs content which they can study according to their preferred speed or they can also choose corporate training so that businesses can train their employees.

The highlights

  • A comprehensive guide on customer lifecycle segmentation
  • Industry-first approach for leadership roles in digital marketing
  • Guide on measuring and analysing campaigns using metrics.

Program offerings

  • Self-paced learning
  • Corporate training
  • 24x7 learner assistance and support
  • Enterprise grade learning
  • Management system

Course and certificate fees

Type of course

Free

certificate availability

Yes

certificate providing authority

Simplilearn

Who it is for

The Digital Marketing for CXOs online course is a course crafted for CXOs who wish to leverage digital marketing for achieving business goals. However, the course is also useful for individuals such as:

  • C-suite executives 
  • Entrepreneurs who want to master the online space
  • Business owners digitising operations
  • Marketing heads such as VP marketing head, Director of Marketing, etc. 
  • Business function heads
  • Anyone who wishes to setup a digital marketing team

Eligibility criteria

Certification Qualifying Details

Once a candidate completes 80% of the course successfully, they receive a course completion certificate with a lifelong validity.

What you will learn

Digital marketing skills

Once you complete the Digital Marketing for CXOs course, you will become adept in the core skills, concepts, techniques, tools, and principles of digital marketing. In the Digital Marketing for CXOs classes , candidates will learn the following skillset:

  • A complete understanding of the customer journey and touchpoints
  • Basics of customer acquisition, conversion, onboarding, and retention
  • Understand the customer lifetime value
  • How to attract and engage potential customers
  • Different digital marketing channels and how to leverage them
  • How to create different marketing strategies for different campaigns
  • How to harness data to create effective campaign strategies
  • Segmentation of audience based on personas
  • Leverage demographic and behavioural data to use suitable conversion tactics
  • How to improve the brand experience
  • Learn to use RFM analysis to measure the digital enterprise

The syllabus

Lesson 01: Overview of the Digital Marketing Evolution

  • Faculty Introduction
  • Introduction
  • The MarTech Landscape
  • The Customer Journey
  • Measuring the Digital Enterprise
  • Marketing Organization Structure
  • The Way Forward

Admission details


Filling the form

To apply, visit the office website of the portal www.simplilearn.com and navigate to https://www.simplilearn.com/learn-digital-marketing-basics-for-entrepreneurs-cxos-skillup  Click on the Enroll Now button and you will be redirected to a new page. If you have a Coupon Code, apply it or click on the Proceed button. Fill out learner’s details including name, contact number and email and Proceed. Make fee payment and save the receipt for future reference.

How it helps

Other than CXOs, any professional who serves as a business head or function head at the executive level can benefit from the course. The Digital Marketing for CXOs certification course equips the professionals with core skills, techniques, and concepts of digital marketing to create effective strategies and reach the revenue goals of their business easily.

Most importantly, the Digital Marketing for CXOs programme provides in-depth knowledge of the customer journey to help CXOs and similar professionals to optimise their online marketing efforts and drive more success.

FAQs

What is Digital Marketing for CXOs Course?

The Digital Marketing for CXOs certification course by Simplilearn is a training program that will help CXO’s understand the role that digital marketing can play in achieving an organisation’s business goals

How can I become a certified Digital Marketing professional?

You can become a certified Digital Marketing professional by completing at least 85% of the Digital Marketing for CXOs Course. 

Who can apply for the course?

The Digital Marketing for CXOs certification syllabus is specially designed for CXOs across industries but any business functional head can enrol in the course.

What is the job description of a Chief Experience Officer?

A Chief Experience Officer has the crucial job of making sure that the customers have a pleasant experience with the business.

Will I receive a course completion certificate?

Yes, upon successful completion of the Digital Marketing for CXOs Course, you will receive a course completion certificate.

Does the Digital Marketing for CXOs course have lifetime access?

No, the course has limited access. To extend the access to Digital Marketing for CXOs certification course content beyond the access period, candidates need to pay an additional fee. 

I am not a CXO, can I enroll in the course?

Yes, you can enrol in the course if you want to start a digital marketing team or process. While the course is specially designed for the roles of CXOs, other business function heads, entrepreneurs, and marketing heads can also benefit.

What are the key features of the Digital marketing for CXOs course ?

Candidates will primarily learn how to leverage different digital marketing tactics for enhanced ROIs. They will gain an in-depth knowledge of the customer cycle, right from the acquisition to conversion and retention. Students are made familiar with creation and analysis of metric-based campaigns.

What is the main focus of the Digital Marketing for CXOs course ?

The course primarily focuses on the customer journey, the mar-tech technique, and core digital marketing skills and processes. The course is specially crafted for business owners to create scalable campaigns.

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