Digital Marketing Strategy by Simplilearn: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study, Virtual Classroom	Mode of Delivery Video and Text Based

Course overview

In the Digital Marketing Strategy by Simplilearn, the candidates will be familiarised with important concepts like the RACI matrix, brand value proposition, key performance indicators and the best channels for brand expression. This Digital Marketing Strategy course will equip you with a firm understanding of several marketing principles and concepts. The candidates will also learn how to leverage content, images, and user engagement that appeals to your target market and establish a digital presence for the business.

Digital Marketing Strategy by Simplilearn will enable the candidates to build brands and make marketing strategies. After completing the course, the candidates will possess skills that facilitate them to plan, implement, and manage branding campaigns. Aspirants who are Individual learners can opt for the self-paced learning model where they will be provided lifetime access to the course content.

The Digital Marketing Strategy online contains more than three hours of educational content involving tests and case studies that will help the learner to understand brand marketing through the digital medium in great detail.

Course and certificate fees

certificate availability

Yes

certificate providing authority

Simplilearn

Who it is for

Marketing manager Digital marketing executive

Professionals who are interested in making a career in digital marketing or who wish to upskill can benefit from the Digital Marketing Strategy. The course is best suited for professionals such as:

Digital Marketing Professionals like Digital marketers and content marketers
Professionals who work in brand marketing
Marketing managers who wish to leverage the digital brand marketing
Graduates who wish to pursue a career in brand marketing

Eligibility criteria

There are no prerequisites for admission in the Digital Marketing Strategy by Simplilearn.

What you will learn

Analytical skills Brand management

Once you complete the Digital Marketing Strategy certification, you will become proficient in the following skill sets:

Develop a long-term plan to achieve brand goals.
Measure and analyse brand progress by learning Brand Management.
Communicate the value of the brand to the audience.
Create strategies and tactics for an effective marketing campaign.
Grow and sustain the value of a brand over time.

The syllabus

Lesson 01: Course Introduction

Course Introduction

Lesson 02 Digital Marketing Strategy Overview

1 Digital Marketing Strategy Overview
2 What is a digital marketing strategy?
3 Obstacles to Strategy
4 Integrated Process
5 Case Study: Dive Rite
6 Key Takeaways
Knowledge Check

Lesson 03 Create Narratives

1 Create a Narrative
2 Define Objective
3 Internal Narrative: Overview
4 Internal Narrative Example
5 Key Takeaways
Knowledge Check

Lesson 04 Customer Needs

1 Positioning Customer Needs
2 Customer Needs
3 Basic Customer Needs
4 Customer Experience
5 Describe Customer Segments and Personas
6 Key Takeaways
Knowledge Check

Lesson 05 Market Research

1 Market Research
2 Keyword Categorization
3 Keyword Research Tools
4 Research Customers
5 Define Trends
6 Mapping The Customer Journey-Identification
7 Mapping The Customer Journey-Evaluation
8 Market Research: Plan Your Strategic Approach
9 Tactics
10 Case Study: Loreal
11 Key Takeaways
Knowledge Check

Lesson 06 Marketing Calendar

1 Marketing Calendar
2 Map Content Demand
3 Create a Visual Organizer
4 Create a Content Calendar
5 Assess Your Resources
6 Create Videos
7 Develop Process
8 Plan the Right Channel Mix
9 Publish the Content
10 Multi-Device Engagement
11 Contextualization
12 Plan for Success: CRM framework
13 Case Study: O2
14 Key Takeaways
Knowledge Check

Lesson 07 Measurement and Management

Measurement and Management
2 Analytics: Measure What Matters
3 Customer Lifetime Value
4 Measure Content Drivers
5 Case study: Eloqua
6 Key Takeaways
Knowledge Check

Digital Marketing Strategy Quiz

Knowledge Check

Admission details

Filling the form

To apply for Digital Marketing Strategy online, follow the steps mentioned below:

Step 1 - Visit the official website of the Simplilearn portal

Step 2 - Choose Digital strategy for Brand marketing course and click on enrol now button

Step 3 - It will redirect to a new page

Step 4 - If candidates have a coupon, then they must apply or click on the Proceed button.

Step 5 - Fill other important details such as name, email, and contact number, and click on proceed

Step 6 - At last pay the application fee and save the recipient

Evaluation process

Candidates need to appear for a Digital Marketing Strategy assessment exam, an assessment exam based on the contents of the course. Candidates have to complete at least 85% of the OSL course and clear the assessment exam with a minimum score of 80% to get the certificate.

FAQs

Are there any prerequisites for the Digital Marketing Strategy by Simplilearn?

There are no prerequisites for admission in this course. Anyone who wants to learn about Digital Marketing Strategy online can enrol in this course.

How can I become a certified Brand Marketing professional?

You can become a certified Brand Marketing professional by completing the Digital Marketing Strategy course and clearing the exam with at least 80% marks.

What is the Digital Marketing Strategy Course?

The Digital Marketing Strategy Course is a training program that teaches you how to come up with a digital strategy that enhances the brand value of a business and then retain that brand value for a long period.

What is Brand Marketing?

Brand Marketing is the process of communicating the values and the identity of a business as a whole to its customers.

What is the job description of a Brand Marketer?

A Brand Marketer has the crucial job of making sure that all the products, services, actions, and messages from the business are consistent with its brand identity. It is also the job of a Brand Marketer to protect the goodwill of the brand.