Search Engine Optimization (SEO) Training Course

BY
Simplilearn

The Search Engine Optimization (SEO) course is an advanced training program which helps you gain expertise in Search Engine Optimisation via industry projects.

Mode

Online

Fees

₹ 13999 19999

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekends

Course overview

The Search Engine Optimization (SEO) training course covers the core practices, skills, and tools of SEO. In the course, candidates will learn a combination of SEO practices such as content marketing, basics of HTML, technical site optimization, and more. 

Accredited by the Online Marketing Certified Professional association, the course covers various aspects of SEO such as link building, keyword research, analytics, and technical SEO. Moreover, candidates also learn how to implement the SEO practices to create an effective digital marketing strategy. The Search Engine Optimization (SEO) online course also provides more than 20 hands-on projects to the learners.

The Search Engine Optimization (SEO) training class by Simplilearn is an e-learning program designed by experts. The learners can choose either the blended learning model that offers 90 days of flexible access to online classes and several live online classrooms.

Also, the candidates can opt for the self-paced learning model if they wish to study at their preferred speed. There is also an option for corporate training so that business industries can train their employees.

The highlights

  • Over 20 real-life industry-based projects
  • Learn SEO tools
  • Learn in detail about advanced web analytics
  • A comprehensive study of website planning and marketing

Program offerings

  • Self-paced learning
  • Corporate training
  • Blended learning
  • 24x7 learner support
  • Simulation tests
  • Live classroom training

Course and certificate fees

Fees information
₹ 13,999  ₹19,999
Search Engine Optimization (SEO) Training Course Fee Details

HeadAmount
Online Bootcamp
Rs. 13,999
Corporate Training
NA
certificate availability

Yes

certificate providing authority

Simplilearn

Who it is for

The Search Engine Optimization (SEO) training course online is highly suitable for professionals interested in the digital marketing industry. Some common profiles include –

  • Marketing Managers-Responsible for building marketing strategies to meet the customer needs and increase the profit of the organization.
  • Digital Marketers-Responsible for planning digital marketing campaigns, SEO, SEM, email, and display advertising. They also need to measure and report the results of the campaign.
  • Content Writers-Researching industry-related topics and writing unique content pieces that follow the SEO guidelines.
  • Entrepreneurs- Responsible for planning and directing the operations of an organisation, creating policies and setting goals. 
  • Business Owners-

Eligibility criteria

There are no prerequisites for admission in the Search Engine Optimization (SEO) online course by Simplilearn. However, having a basic knowledge of internet usage, HTML, and Microsoft Office is recommended for a smooth learning experience.

What you will learn

Seo skills Knowledge of web analytics Keyword research skill

The Search Engine Optimisation or SEO training certification course primarily covers the fundamentals of SEO. Upon course completion, candidates will:

  • Learn how to make a website rank higher on a search engine result page to attract more organic traffic.
  • Learn how to write different types of content which inform the reader, attract backlinks from other websites, and builds relevance to make your content rank higher in the search results.
  • Learn how to find popular terms that users are searching for on the search engines to create content around that term and then rank higher on the search engine’s results page.
  • Learn how to improve your website to drive more traffic, improve conversion rate and enhance user experience.
  • Learn how to create a suitable URL for a web page that is comprehensive for both the users and the search engine.
  • Learn how to collect data about the website visitors to measure the performance of the website via key metrics like click-through rate, bounce rate, etc.

The syllabus

Lesson 1: Course Introduction

  • 1.01 Course Introduction
  • 1.02 What Will You Learn?

Lesson 2: Introduction to SEO

  • 2.01 Introduction
  • 2.02 Evolution of Search Engines
  • 2.03 Search Engine Process and Components
  • 2.04 Working of a Search Engine
  • 2.05 Web Directories
  • 2.06 What Is Search Engine Optimization?
  • 2.07 Advantages of SEO
  • 2.08 Barriers in SEO
  • 2.09 SEO Techniques
  • 2.10 Quick Recap
  • 2.11 Knowledge Check

Lesson 3: On-Page and Off-Page SEO

  • 3.01 Introduction
  • 3.02 On-Page SEO
  • 3.03 Title Tag Optimization
  • 3.04 Meta Keywords and Descriptions
  • 3.05 Heading Tags
  • 3.06 Engaging Content
  • 3.07 Image Optimization and Interactive Media
  • 3.08 Outbound and Internal Links
  • 3.09 On-Site SEO
  • 3.10 URL Optimization
  • 3.11 Sitemaps
  • 3.12 Domain Trust and Local Domains
  • 3.13 Mobile Site Optimization and Responsive Websites
  • 3.14 Yoast
  • 3.15 Site-Loading Speed
  • 3.16 Off-Page SEO
  • 3.17 Demo: Ahrefs
  • 3.18 Social Media
  • 3.19 Blogging
  • 3.20 Localizations and Citations
  • 3.21 Inbound Links
  • 3.22 Quick Recap
  • 3.23 Knowledge Check

Lesson 4: Technical SEO

  • 4.01 Introduction
  • 4.2 Technical SEO: Overview
  • 4.3 Factors in Technical SEO: Overview
  • 4.04 Internet Search Engine Algorithms
  • 4.05 Mechanism of Web Crawlers
  • 4.06 Google Search Algorithms
  • 4.07 Google Business Profile
  • 4.08 Google Ads Keyword Planner
  • 4.09 Demo: Keyword Planner
  • 4.10 Google Trends
  • 4.11 Demo: Google Trends
  • 4.12 PageSpeed Insights
  • 4.13 Demo: PageSpeed Insights
  • 4.14 Google Analytics
  • 4.15 Google Search Console
  • 4.16 Search Appearance
  • 4.17 Search Traffic
  • 4.18 Google Index
  • 4.19 Crawling
  • 4.20 Use of Robots.txt File
  • 4.21 How to Find and Fix 404 Errors?
  • 4.22 Security Issues
  • 4.23 Site Settings
  • 4.24 Google Panda Google Penguin and Google
  • 4.25 Google Penguin
  • 4.26 Google Panda
  • 4.27 Google Panda Penalty Recovery
  • 4.28 Google Penguin Penalty Recovery
  • 4.29 Real Ranking Signals
  • 4.30 Market Analysis and User Psychology
  • 4.31 Industry Key Drivers
  • 4.32 Comprehend and Connect with User
  • 4.33 Significance of UI and UX Design
  • 4.34 Quick Recap
  • 4.35 Knowledge Check

Lesson 5: Link Building and Link Marketing

  • 5.01 Introduction
  • 5.02 Impact of Links on Search Engine Rankings
  • 5.03 Six Ways Search Engine Judges Links
  • 5.04 The Psychology of Linking
  • 5.05 Types of Link Building
  • 5.06 Important Factors of Link Building
  • 5.07 Link Building Resources and Utilities
  • 5.08 Link Building Tools
  • 5.09 Choosing the Right Link Building Strategy
  • 5.10 Content Syndication
  • 5.11 Incentive-Based Link Marketing
  • 5.12 Search Engines Battle with Link Spam
  • 5.13 Social Networking for Links
  • 5.14 Quick Recap
  • 5.15 Demo: Yoast SEO
    5.16 Demo: Moz
  • 5.17 Spotlight
  • 5.18 Knowledge Check

Lesson 6: Connecting E-Commerce

  • 6.01 Introduction
  • 6.02 The Mission of Search Engines
  • 6.03 The Market Share of Search Engines
  • 6.04 Human Goals of Searching
  • 6.05 Determining Searchers Intent
  • 6.06 How People Search?
  • 6.07 How Search Engines Drives Commerce on Web?
  • 6.08 Eye Tracking How Users Scan Results Pages?
  • 6.09 Click Tracking
  • 6.10 Quick Recap
  • 6.11 Knowledge Check

Lesson 7: Obstacles in SEO

  • 7.01 Introduction
  • 7.02 Black Hat SEO
  • 7.03 Irrelevant Content
  • 7.04 Targeting the Wrong Audience
  • 7.05 Competition
  • 7.06 Overlooking Social Media as a Medium
  • 7.07 Ignorance of UX for a Website
  • 7.08 Missing XML and HTML Sitemaps
  • 7.09 Slow Page Load Time
  • 7.10 Use of Flash on a Site
  • 7.11 JavaScript Accessibility Issues
  • 7.12 Quick Recap
  • 7.13 Knowledge Check

Lesson 8: Sitemaps

  • 8.01 Introduction
  • 8.02 Types of Sitemaps
  • 8.03 Creating a Sitemap
  • 8.04 Popular Sitemap Generators
  • 8.05 MindNode
  • 8.06 WriteMaps
  • 8.07 DynoMapper
  • 8.08 Quick Recap
  • 8.09 Demo: Screaming Frog
  • 8.10 Knowledge Check

Lesson 9: The Future of SEO

  • 9.01 Introduction
  • 9.02 The Ongoing Evolution of Search
  • 9.03 Searchable Content and Content Types
  • 9.04 Personalization Localization and User Influence on Search
  • 9.05 The Increasing Importance of Local Mobile and Voice Recognition Search
  • 9.06 Increased Market Saturation and Competition
  • 9.07 SEO as an Enduring Art Form
  • 9.08 Quick Recap
  • 9.09 Demo: Semrush
  • 9.10 Spotlight
  • 9.11 Case Study on Kentucky Fried Chicken KFC
  • 9.12 Knowledge Check

Lesson 10 - Practice Project

  • Perform Keyword research, On-Page SEO, and SEO Audit for a travel industry website

Admission details


Filling the form

The application process is not very difficult. Follow the simple application process mentioned below to enrol for the Search Engine Optimization (SEO) Training Course by Simplilearn. 

Step 1 - Visit on the link ( https://www.simplilearn.com/digital-marketing/search-engine-optimization-seo-certification-training )

Step 2 - Click on Enroll now button available on this page 

Step 3 - It will redirect to a new page

Step 4 - Apply a coupon, if you have one, or else click on the ‘Proceed’ button

Step 5 - Provide your details such as name, email, and contact number, and click on proceed

Step 6 - Pay the required fee and save the receipt of the transaction for future reference. 

Evaluation process

The Search Engine Optimization (SEO) training course online requires candidates to complete at least 85% of the OSL course and clear one simulation exam with at least 75% marks. The candidates must also complete all five projects.

How it helps

Upon successful completion of the Search Engine Optimization (SEO) training online class, you can find lucrative jobs in the digital marketing industry as an SEO expert. As a certified SEO expert, you can work as SEO Manager, SEO Specialist, and SEO Analyst. Besides, an average SEO professional can earn up to Rs. 5.1 lakhs per annum.

Moreover, several top companies like Amazon, BookMyShow, OYO, and many more are always looking to recruit an SEO professional.  

FAQs

What are the prerequisites for the Search Engine Optimization (SEO) training course?

There are no prerequisites for the Search Engine Optimization (SEO) training course by Simplilearn but a basic understanding of internet usage, HTML, and Microsoft Office is recommended. 

How can I become a certified Search Engine Optimization (SEO) professional?

You can become a certified Search Engine Optimization (SEO) professional upon successful completion of the Search Engine Optimization (SEO) course certification.

What is the Search Engine Optimization (SEO) course certification?

The Search Engine Optimization (SEO) training course is an Online Marketing Certified Professional or OMCP accredited course which includes a detailed study of the various aspects of SEO such as keyword research, analytics, link building, technical SEO, etc.

Why do organizations hire SEO professionals?

Organisations hire SEO professionals to improve their search rankings on various search results pages or SERPs of search engines like Google, Bing, Yahoo, and more.

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