4 Hour Live Training on Marketing analytics: data-driven techniques with Microsoft Excel

BY
Simpliv Learning

Lavel

Intermediate

Mode

Online

Duration

4 Hours

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course and certificate fees

certificate availability

Yes

certificate providing authority

Simpliv Learning

The syllabus

Using charts to summarize marketing data

Using Pivot Tables to summarize marketing data

Using Excel functions to summarize marketing data

Estimating demand cures and product pricing

Using Multiple regression to forecast sales

Forecasting in the presence of special events

Forecasting with trend and seasonality

Logistic regression

Bundling and Nonlinear pricing

Cluster Analysis

Forecasting new product sales with the Bass model, Gompertz, and Logistic Models

Using conjoint analysis to understand your customer

Calculating customer value

Discriminant analysis

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