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    4 Hour Live Training on Marketing analytics: data-driven techniques with Microsoft Excel

    BY
    Simpliv Learning

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    Lavel

    Intermediate

    Mode

    Online

    Duration

    4 Hours

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based

    Course and certificate fees

    certificate availability

    Yes

    certificate providing authority

    Simpliv Learning

    The syllabus

    Using charts to summarize marketing data

    Using Pivot Tables to summarize marketing data

    Using Excel functions to summarize marketing data

    Estimating demand cures and product pricing

    Using Multiple regression to forecast sales

    Forecasting in the presence of special events

    Forecasting with trend and seasonality

    Logistic regression

    Bundling and Nonlinear pricing

    Cluster Analysis

    Forecasting new product sales with the Bass model, Gompertz, and Logistic Models

    Using conjoint analysis to understand your customer

    Calculating customer value

    Discriminant analysis

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