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    AI in Digital Marketing Transforming The Future Of Digital Marketing

    BY
    Simpliv Learning

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    Mode

    Online

    Duration

    15 Hours

    Fees

    $ 299 499

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    $ 299  $499
    certificate availability

    Yes

    certificate providing authority

    Simpliv Learning

    The syllabus

    Foundations of Digital Marketing (Review and Expand)

    • Recap of Digital Marketing Basics  
    • Latest Trends and Updates in Digital Marketing  
    • Understanding Target Audiences and Personas  
    • Inbound vs Outbound Strategies  

    Advanced Search Engine Optimization (SEO)

    • Understanding the world of SEO  
    • Advanced Keyword Research Strategies  
    • Technical SEO Optimization  
    • Advanced Link Building Strategies  
    • SEO for Voice Search  
    • Local SEO Optimization for Global Reach  

    Data Analytics in Digital Marketing

    • Utilizing Google Analytics GA4 for Data Analysis and Insights  
    • Exploring other Analytical tools for a better understanding  

    Leveraging AI in Digital Marketing

    • Understanding the Role of AI in Digital Marketing  
    • Usage of ChatGPT, Google Bard, and its extended versions  

    Advanced Social Media Marketing

    • Social Media Scheduling Automation (Facebook & Instagram)  
    • Social Media Scheduling Automation (other platforms)  
    • Social Listening and Sentiment Analysis  
    • Harnessing Social Media for B2B IT Marketing  

    Email Marketing and Marketing Automation

    • Designing Advanced Email Campaigns  
    • AI-Powered Email Subject Line Optimization  
    • Exploring Automation  

    Advanced Paid Advertising

    • Google Ads: Display & Video Campaigns  
    • Retargeting and Remarketing Strategies  
    • Budget Optimization  

    Emerging Trends in Digital Marketing

    • AI-Generated Content and Chatbots  
    • Virtual Reality (VR) and Augmented Reality (AR) Marketing  
    • Voice Search and Conversational AI Strategies  

    Career Development and Future Prospects

    • Building a Personal Brand in the IT-Digital Marketing Space  
    • Leveraging AI and Automation for Career Growth  
    • Exploring Leadership Roles at the Intersection of IT and Marketing  

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