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    Digital Marketing Certification Training

    BY
    Simpliv Learning

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    Mode

    Online

    Duration

    15 Hours

    Fees

    $ 299 499

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based
    Frequency of Classes Weekdays

    Course and certificate fees

    Fees information
    $ 299  $499
    certificate availability

    Yes

    certificate providing authority

    Simpliv Learning

    The syllabus

    Introduction to Digital Marketing

    • What is digital marketing?
    • Evolution of digital marketing
    • Creating customer personas
    • Core concepts of digital marketing 
    • Digital marketing lexicon and metrics

    SEO : Keyword Planning and On-Page Optimization

    • Importance of search digital
    • Sources of traffic to your site
    • Product discovery and how search engines work
    • What is SEO?
    • Keywords planning and best practices
    • Keyword research tools
    • On-page optimization

    SEO : Off-Page Optimization

    • What is Off-page SEO?
    • Off-site Link Building techniques
    • Google Search Console and Bing Webmaster Tool to improve off-page optimization
    • SEOptimer tool to track keyword rankings and link building outreach
    • Website design best practices for SEO

    Search Engine Marketing: Google Ads

    • Introduction to Google Search Ads
    • Sources for paid traffic
    • Creating ads in Google Ads (YouTube Ads)
    • Display advertising
    • Creating and managing your ad campaign

    Email Marketing

    • Introduction to email marketing
    • Email marketing cycle
    • Building email list
    • Creating a lead magnet
    • Setting up a squeeze page
    • Tackling spam
    • Effective content strategies
    • Tips to improve conversion

    Affiliate Marketing

    • Introduction to Affiliate marketing
    • How Affiliate Marketing Works  
    • Major Affiliate Marketing channels
    • How to set up and run Affiliate Marketing as a merchant/affiliate

    Social Media Marketing : Facebook and Instagram

    • Introduction to Facebook and Instagram  
    • Creating a business profile on Facebook and Instagram  
    • Best Practices for organic marketing on Facebook and Instagram  
    • Creating paid ad campaigns on Facebook and Instagram

    Social Media Marketing : YouTube

    • Introduction to YouTube
    • Creating a channel on YouTube 
    • Best practices for YouTube channel
    • Different types of videos
    • Creating paid ad campaigns on YouTube
    • YouTube ad formats

    Social Media Marketing : Twitter and LinkedIn

    • Introduction to Twitter and LinkedIn
    • Creating profiles on Twitter and LinkedIn
    • Best Practices for Twitter and LinkedIn
    • Creating paid ad campaigns on Twitter and LinkedIn

    Mastering Google Analytics 4 (GA4)

    • Introduction to Google Analytics (GA4)
    • Using GA4 to understand visitor behaviour
    • Analyzing all the reports
    • Tracking website performance using Google Analytics
    • Optimizing the overall campaign performance
    • Learning from your competitors

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