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    How to Encourage Users to Complete Your Calls to Action

    BY
    Simpliv Learning

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    Mode

    Online

    Fees

    $ 149 749

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    $ 149  $749
    certificate availability

    Yes

    certificate providing authority

    Simpliv Learning

    The syllabus

    Master the foundations of conversion optimisation

    •  An introduction to encouraging action
    •  Ensure you measure the right metrics
    •  Boost conversion with quality traffic

    Understand the psychology of decision making

    •  Discover how the brain works
    •  Design around how users make decisions
    •  Learn methods for getting to know your audience
    •  Ensure users never get forgotten
    •  Discover and solve users problems

    Discover how to reduce cognitive load

    •  Solve the problem of cognitive load
    •  Introduce simplicity to your site
    •  Utilise mental models to your advantage
    •  Avoid choice paralysis
    •  Make things feel easier

    Learn how to persuade people without alienating

    •  Avoid the pitfalls of persuasion
    •  Position your offering in a positive light
    •  Show appreciation to create passionate users
    •  Reduce the risk for your users
    •  Use social proof to reassure users
    •  Gain your users trust
    •  Create a sense of belonging by using a community

    Create compelling calls to action

    •  Encourage action by picking the right moment
    •  Ensure users never miss your call to action
    •  Learn to write compelling calls to action
    •  Close deals with your post-click experience

    Improve your conversion rate into the future

    •  Understand the need for continual optimisation
    •  Optimise your site over time
    •  Introduce testing to your working process
    •  Run your first usability test session
    •  Introduce A/B testing to your site

    Conclusions and Next Steps

    • Conclusions and Next Steps

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