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    SEO Mastery Bootcamp - Digital Avenue for Organic Growth

    BY
    Simpliv Learning

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    Mode

    Online

    Duration

    4 Hours

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based
    Frequency of Classes Weekdays

    Course and certificate fees

    certificate availability

    Yes

    certificate providing authority

    Simpliv Learning

    The syllabus

    Foundation of SEO

    • What is SEO?  
    • How Google Works (Crawling & Indexing)  
    • Periodic Table of SEO success factors  
    • Understanding the Search Engine Algorithm?  
    • Need of SEO  
    • Why do I need SEO for my business?  
    • How to increase sales using SEO?  
    • How does SEO figure into business?  
    • SEO Career Paths  
    Future of SEO:
    • Voice search
    • Augmented & Virtual Reality
    • Wearable devices & latest tech

    Keyword Research & Competition Analysis

    • What is a keyword?  
    • Types of keywords?  
    • How to select proper keywords for my website?  
    • Keyword Research tools  
    • Competition Analysis

    On-Page Optimisation

    • XML Sitemaps, Robots.txt  
    • Internal linking  
    • Title Tag  
    • Anchor Tag  
    • URL  
    • Header Tags (H1, H2…H6)  
    • Image Optimization (Alt Tag)  
    • Sitemap Creation  
    • Meta Description  
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)  
    • Broken links  
    • Canonicalisation  
    • 301, 404, 501 redirects  
    • WP Plugins

    Off-Page Optimisation

    • Social Sharing  
    • Local Directory Submissions  
    • Content marketing basics & their importance  
    • Wikipedia  
    • Website submission to all major search engines having a global database  
    • Video submission and SEO advantages.  
    • Niche back-linking via influencers & articles

    SEO Audit Techniques

    • What is a Website Audit & its importance?  
    • Free Online SEO tools  
    • On-page & Off-page audit strategy  
    • Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools  

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