Professional Digital Marketing Certificate

BY
Springboard

Learn about digital marketing concepts and acquire the skills and analytical abilities needed to establish your online business.

Mode

Online

Duration

8 Weeks

Fees

$ 2495

Quick Facts

particular details
Collaborators Google
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Learning efforts 8-10 Hours Per Week

Course overview

The Professional Digital Marketing certification course has been created by Geoff Roberts - Co-founder & Head of Growth, Outseta - and is made available by Springboard for individuals who want to develop skills and competencies in core concepts of digital marketing such as content marketing, social media marketing, and more marketing to become certified digital marketers. The  Professional Digital Marketing certification online course has partnered with Google to equip individuals with a $10,000 grant to spend on AdWords for a genuine non-profit business and receive hands-on experience executing and managing digital marketing campaigns.

Professional Digital Marketing certification online classes by Springboard feature the best digital marketing resources taught by industry experts who provide participants with one-on-one mentorship and career counseling to help them overcome difficulties and assist them through their digital marketing journey. This course also includes projects and mock sessions that aim to provide a thorough understanding of digital marketing topics, allowing individuals to develop the skills needed to drive traffic, develop online marketing strategies, and make marketing decisions to grow their business and establish a digital presence.

The highlights

  • Certificate of completion
  • Self-paced course
  • English video lectures
  • Taught by industry experts
  • Access to community network
  • Access to hiring network
  • 1-to-1 mentorship
  • Career counseling
  • Projects 
  • Mock sessions

Program offerings

  • Certificate of completion
  • Self-paced course
  • English video lectures
  • Taught by industry experts
  • Access to community network
  • Access to hiring network
  • 1-to-1 mentorship
  • Career counseling
  • Projects
  • Mock sessions
  • Network access

Course and certificate fees

Fees information
$ 2,495
certificate availability

Yes

certificate providing authority

Facebook +2 more

What you will learn

Digital marketing skills

After completing the Professional Digital Marketing certification online certification, individuals will acquire a fundamental understanding of digital marketing concepts such as content marketing and social media marketing. Individuals will explore the methodologies and strategies of online marketing. Individuals will learn how to increase traffic to their landing pages to improve conversion rates. Individuals will also learn how to analyze their positions to make data-driven marketing decisions to develop a stronger online presence.

The syllabus

Introduction to the Digital Marketing landscape

  • What is digital marketing?
  • Common industries in which to find digital marketing jobs
  • Common early/entry-level digital marketing jobs

Marketing Fundamentals

  • Introduction to the customer acquisition funnel
  • Acquisition vs. Retention marketing
  • Campaigns vs. channels
  • Buyer personas
  • Value proposition design 
  • Positioning

Metrics and Measurement

  • Tying measurement strategy to your user acquisition
  • “Closing the loop” and measurement strategy best practices
  • Tech landscape and measurement tools
  • Introduction to common marketing metrics
  • Attribution

Content Marketing

  • Tying content to the customer acquisition
  • Content types
  • Quality vs. quantity
  • Content marketing metrics
  • Content marketing technology

Search Engine Optimization

  • Relevance! Google’s intentions are good
  • Selecting keywords
  • Link building
  • Technical/on-page SEO
  • Local SEO
  • Assignment - search engine optimization

Social Media (Organic)

  • Social media channels for distribution
  • Popular platforms, including LinkedIn and Instagram
  • Identifying your goal for each social channel
  • Social media metrics
  • Social media management technology

Search Engine Marketing

  • Google Adwords
  • Keyword research and keyword match types
  • Campaign setup and naming conventions
  • CPC bidding and optimization
  • Paid search metrics
  • Paid search

Social Media (Paid)

  • Paid social advertising platforms
  • Audience definition and targeting options
  • Supported ad types
  • Optimization
  • Paid social metrics

Conversion Rate Optimization

  • User experience and design improvements
  • A/B and multivariate testing
  • CRO metrics
  • CRO technology

Email Marketing

  • Email broadcasts
  • Drip email campaigns
  • Writing compelling email copy and subject lines that increase open rates
  • Email marketing metrics
  • Email marketing technology

Other Digital Channels

  • Online reputation management
  • Remarketing
  • Affiliate marketing
  • Referral marketing
  • Influencer marketing
  • Display

Career Preparation and Resources

  • Polishing your resume and Linkedin profile
  • Your digital marketing portfolio
  • Job search strategies and where to find digital marketing jobs
  • Interview coaching, preparation exercises, and mock interviews
  • Locating influencers and building your network

Industry Capstone Project

  • Critically analyze the digital marketing strategies of various companies and organizations
  • Prepare marketing plans around specific opportunities for improvement
  • Learn to 'pitch' your proposals, refining your ability to understand client needs
  • Execute on your idea and measure results
  • Document your projects into a portfolio, and learn to talk about them with clients
  • Dive deeper into an area of specialization based on your experience and interest
  • Build relationships with potential future employers

Instructors

Ms Suzy DeLine

Ms Suzy DeLine
Marketing Consultant
Facebook

Ms Cari Pollack Sultanik

Ms Cari Pollack Sultanik
Senior Digital Marketing Strategist
IBM

Mr Jonathan Lamas

Mr Jonathan Lamas
Senior Digital Project Manager
Freelancer

Mr Kevin Cassidy

Mr Kevin Cassidy
Head of Global Marketing Automation
SAGE University, Indore

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