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    Social Media Marketing Certificate

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    Springboard

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    Mode

    Online

    Duration

    8 Weeks

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Text Based

    Course and certificate fees

    certificate availability

    Yes

    certificate providing authority

    Springboard

    The syllabus

    Unit 1: Social Media Fundamentals

    • What is social media marketing
    • Major social channels
    • Brand and competitor research

    Unit 2: Audience Research & Targeting

    • Customer journey research
    • Synthesizing industry insights
    • Writing a sample persona

    Unit 3: Brand Guidelines & Strategy

    • Styling and staying on brand
    • Written and visual content
    • Live and video content

    Unit 4: Content Pillars & Partnerships

    • Creating content pillars
    • Posting cadence
    • Affiliate marketing

    Unit 5: Effective Copywriting

    • Copywriting for digital and SEO
    • Hashtag strategies
    • Turning long-form into short-form content

    Unit 6: Creating & Scheduling Content

    • Creating on social media platforms
    • Content creation tools
    • Scheduling tools

    Unit 7: Content Strategy & Management

    • Social media management tools
    • Creating a content calendar
    • Organic social media strategy
    • Paid social media strategy

    Unit 8: Reporting & Evaluating Data

    • Determining KPIs
    • Reporting
    • Social listening

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