Basics of Digital Marketing for All

BY
State Bank of India via Edx

Lavel

Beginner

Mode

Online

Duration

4 Weeks

Fees

Free

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
Learning efforts 1-2 Hours Per Week

Course and certificate fees

Type of course

Free

certificate availability

Yes

certificate providing authority

State Bank of India

certificate fees

₹8,292

The syllabus

Module 1: Introduction to Digital Marketing

  • Demystify Digital Marketing
  • Digital Marketing Tools to expand Business
  • Make a website using WordPress
  • Discussion Board - Module 1
  • Module 1 - Assessment 1

Module 2: SEO & SEM

  • Introduction to SEM and SEO
  • Paid Advertising SEM
  • Search Engine Optimization (SEO)
  • SEO Analytics and Comparisons
  • Discussion Board - Module 2
  • Module 2 - Assessment 2

Module 3: Social Media Marketing & Content Strategy

  • Introduction
  • Omni Channel Marketing - Use of Different Social Media Platforms
  • Blogging
  • Content Creation
  • Facebook Marketing
  • Instagram & Influencer Marketing
  • Discussion Board - Module 3
  • Module 3 - Assessment 3

Module 4: Email Marketing & Web Analytics

  • Introduction to email marketing
  • Email Marketing Platforms
  • Creation of Marketing Emails
  • Tracking of Marketing Emails
  • Web Analytics
  • Discussion Board - Module 4
  • Module 4 - Assessment 4

Course Evaluation - Final Assessment

  • Course Assessment

Instructors

Mr Raja Sekhar Beera

Mr Raja Sekhar Beera
Chief Manager
State Bank of India

Other Bachelors, MBA

Ms Jayasri Lalitha

Ms Jayasri Lalitha
Assistant General Manager
State Bank of India

Other Masters

Mr Deepak Kumar

Mr Deepak Kumar
Faculty
State Bank of India

Mr Umakanth C V S

Mr Umakanth C V S
Chief Manager
State Bank of India

Other Masters

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