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    Introduction to Sensory Marketing Strategy

    BY
    State Bank of India via Edx

    Brochure Enquire
    Lavel

    Beginner

    Mode

    Online

    Duration

    5 Weeks

    Fees

    Free

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based
    Learning efforts 2-4 Hours Per Week

    Course and certificate fees

    Type of course

    Free

    certificate availability

    Yes

    certificate providing authority

    State Bank of India

    certificate fees

    ₹12,510

    The syllabus

    Week 1: Evolution, Concept and Components of Sensory Marketing

    Week 2: The Art and Science of Sensory Marketing

    Week 3: Approach to Sensory Marketing and Branding

    Week 4: Sensory Marketing for Financial Services

    Week 5: Sensory Marketing Vignettes

    Final Evaluation

    Instructors

    Dr Bindu K Nambiar

    Dr Bindu K Nambiar
    Faculty
    State Bank of India

    Other Bachelors, Ph.D, MBA

    Mr Mukti Prakash Behera

    Mr Mukti Prakash Behera
    Assistant Professor
    State Bank of India

    M.Phil., MBA

    Mr Hari S Iyer

    Mr Hari S Iyer
    Deputy General Manager
    State Bank of India

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