Introduction to Sensory Marketing Strategy

BY
State Bank of India via Edx

Lavel

Beginner

Mode

Online

Duration

5 Weeks

Fees

Free

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
Learning efforts 2-4 Hours Per Week

Course and certificate fees

Type of course

Free

certificate availability

Yes

certificate providing authority

State Bank of India

certificate fees

₹12,510

The syllabus

Week 1: Evolution, Concept and Components of Sensory Marketing

Week 2: The Art and Science of Sensory Marketing

Week 3: Approach to Sensory Marketing and Branding

Week 4: Sensory Marketing for Financial Services

Week 5: Sensory Marketing Vignettes

Final Evaluation

Instructors

Dr Bindu K Nambiar

Dr Bindu K Nambiar
Faculty
State Bank of India

Other Bachelors, Ph.D, MBA

Mr Mukti Prakash Behera

Mr Mukti Prakash Behera
Assistant Professor
State Bank of India

M.Phil., MBA

Mr Hari S Iyer

Mr Hari S Iyer
Deputy General Manager
State Bank of India

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