Relationship Marketing Strategy for Financial Services

BY
State Bank of India via Edx

Learn how to build, exercise, and maintain excellent client relationships by comprehending Relationship Marketing Strategy for Financial Services principles.

Lavel

Intermediate

Mode

Online

Duration

6 Weeks

Fees

Free

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
Learning efforts 1-3 Hours Per Week

Course overview

Marketing strategies have shifted from product and service to customer value creation. The Relationship Marketing Strategy for Financial Services program will help individuals move from transaction management to relationship management. Learners will enhance customer value and create meaningful relationships.

The edX Relationship Marketing Strategy for Financial Services course will give insights into relationship management as a long-term strategy, to achieve customer trust and loyalty through improved financial experience. It will teach how to advance superior customer engagement and add value to the relationship. Individuals should have basic knowledge of service marketing and customer service concepts to best leverage the curriculum. 

The Relationship Marketing Strategy for Financial Services program by edX is an intermediate short-term online course only six weeks long. The training requires a study time of 1-3 hours per week. It is a certificate course taught by faculty from SBICM, the learning institute of State Bank of India, and offers self-paced learning.  

The highlights

  • Online course
  • Short-term course
  • Intermediate Level Course
  • Six-week course
  • Verified certificate
  • Average weekly study time of 1-3 hours
  • Educators from State Bank Institute of Consumer Banking.
  • Video transcripts in English
  • Self-Paced learning

Program offerings

  • Self-paced learning
  • Video transcripts in english
  • Educators from state bank institute of consumer banking
  • Average weekly study time of 1-3 hours
  • Verified certificate
  • Six-week course
  • Intermediate level course
  • Short-term course
  • Online course

Course and certificate fees

Type of course

Free

  • Relationship Marketing Strategy for the Financial Services program by edX is a free course.
  • However, individuals who need a verified certificate need to pay a program fee of Rs. 6,578 .

Relationship Marketing Strategy for Financial Services fee structure

Course Name

Fee

Relationship Marketing Strategy for Financial Services 

Free

Relationship Marketing Strategy for Financial Services (With Verified Certificate)

Rs. 6,578   

certificate availability

Yes

certificate providing authority

State Bank of India

Who it is for

The Relationship Marketing Strategy for Financial Services course would be useful for anyone in the financial service sector such as 

  • Transaction Manager
  • Relationship Manager
  • Financial Services professional

Eligibility criteria

Candidates enrolling for the Relationship Marketing Strategy for Financial Services Certification Programme should be familiar with fundamental concepts of service marketing and customer service.

What you will learn

Marketing skills

Candidates who enrol and complete the edX Relationship Marketing Strategy for Financial Services online course will have extensive knowledge about various topics like:

  • Service Excellence via Relationship Marketing
  • Best Practices in Relationship Marketing
  • Implementation of Customer Reactivation Strategy to rekindle the lost relationship
  • Significance of trust and loyalty in maintaining a sustainable customer relationship
  • Achieving desired customer lifetime value using Effective Relationship Marketing Strategy.
  • Understanding why do customers leave and managing the negatives in the relationship
  • Creating and leveraging a positive relationship
  • Adding more value to the relationship using moments of truth, customer journey, and customer value proposition
  • The meaning and significance of Relationship Marketing

The syllabus

Week 1: “Relationship Marketing – The Realm & the Fundamentals”

Week 2: “The Principle of Positive Relationship & Relationship Management Process”

Week 3: “Managing Customer Defection. Implementing a Customer Reactivation Strategy to rekindle lost relationship”

Week 4: “Customer Loyalty Stages & Loyalty Action Plan. Becoming a Loyalty Leader – A profitable aspect of Relationship Marketing”

Week 5: “Creating a Customer-Centric Relationship Blueprint. Building and managing Customer Relationships”

Week 6: “Relationship Management Best Practices. Achieving Service Excellence via Relationship Marketing”

Admission details

Step 1: To join the course, visit the website: https://www.edx.org/course/relationship-marketing-strategy-for-financial-services and go through the course details. 

Step 2: Click on ‘Enroll’ and select whether a certificate is required or not. 

Step 3: Candidates who want a certificate need to make the payment. Otherwise, they can directly join the course. 

How it helps

The benefits of the Relationship Marketing Strategy for Financial Services program are numerous. Not only is the course free for all, but it is also a great addition to the CV of a professional working in financial services.  Candidates will have in-depth knowledge about various aspects of relationship marketing and get a certificate in the process from the comforts of their homes.

Instructors

Mr Mukti Prakash Behera

Mr Mukti Prakash Behera
Assistant Professor
State Bank of India

M.Phil., MBA

Dr Bindu K Nambiar

Dr Bindu K Nambiar
Faculty
State Bank of India

Other Bachelors, Ph.D, MBA

Mr Hari S Iyer

Mr Hari S Iyer
Deputy General Manager
State Bank of India

Other Masters

FAQs

When does the course begin?

Kindly refer to the program website at https://www.edx.org/course/relationship-marketing-strategy-for-financial-services to check session dates. 

What is the free course’s duration?

The course duration is six weeks and needs a weekly study time of 1-3 hours.

Where is this course being taught?

The course is online. You can visit https://www.edx.org/course/relationship-marketing-strategy-for-financial-services and enrol to begin.

Who are the instructors for the course?

The instructors are faculty from the State Bank Institute of Consumer Management.

Articles

Popular Articles

Latest Articles

Similar Courses

Foundations of Corporate Finance

University of Cambridge, Cambridge via Edx

5 Weeks Online
Intermediate
Free

Fintech Blockchain for Business and Finance

University of Texas, Austin via Edx

4 Weeks Online
Intermediate
₹ 66,746

Introduction to Investments

IIM Bangalore via Edx

5 Weeks Online
Intermediate
Free

Corporate Finance

IIM Bangalore via Edx

5 Weeks Online
Intermediate
Free

Adaptive Markets Financial Market Dynamics and Hum...

MIT Cambridge via Edx

13 Weeks Online
Intermediate
Free

Courses of your Interest

Healthcare Finance

Healthcare Finance

MIT Cambridge via Edx

20 Weeks Online
Intermediate
Free
Quick Excel For Financial Modeling

Quick Excel For Financial Modeling

Simpliv Learning

Online
Intermediate
$9 $49
Certificate in Accounting and Finance

Certificate in Accounting and Finance

OHSC

200 Hours Online
Intermediate
Free
Certificate in Risk Management

Certificate in Risk Management

OHSC

200 Hours Online
Intermediate
Free
Introduction to Corporate Finance

Introduction to Corporate Finance

The University of British Columbia, V... via Edx

6 Weeks Online
Intermediate
Free
Sustainable Corporate Financing Application

Sustainable Corporate Financing Application

Zurich University of Applied Sciences... via Edx

3 Weeks Online
Intermediate
Free
Sustainable Corporate Financing Foundations

Sustainable Corporate Financing Foundations

Zurich University of Applied Sciences... via Edx

4 Weeks Online
Intermediate
Free

Inclusive Growth Fiscal Policy

International Monetary Fund via Edx

2 Weeks Online
Intermediate
Free

Projecting Public Debt The Public Debt Dynamics To...

International Monetary Fund via Edx

2 Weeks Online
Intermediate
Free

Revenue Forecasting and Analysis

International Monetary Fund via Edx

8 Weeks Online
Intermediate
Free

More Courses by State Bank of India

Reinventing yourself as a Professional

State Bank of India via Edx

5 Weeks Online
Intermediate
Free

Trade Based Money Laundering

State Bank of India via Edx

5 Weeks Online
Intermediate
Free

Operational Risk Management in Banks

State Bank of India via Edx

4 Weeks Online
Intermediate
Free

Crisis Response Management

State Bank of India via Edx

5 Weeks Online
Intermediate
Free

Leverage Aging Effectively at Work

State Bank of India via Edx

5 Weeks Online
Intermediate
Free

Frugal Innovation

State Bank of India via Edx

4 Weeks Online
Intermediate
Free

Credit Risk Management in Banking

State Bank of India via Edx

6 Weeks Online
Intermediate
Free

Risk Management in Banks

State Bank of India via Edx

4 Weeks Online
Intermediate
Free

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books