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    Thought Leadership

    BY
    State Bank of India via Edx

    Brochure Enquire
    Lavel

    Beginner

    Mode

    Online

    Duration

    5 Weeks

    Fees

    Free

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based
    Learning efforts 2-3 Hours Per Week

    Course and certificate fees

    Type of course

    Free

    certificate availability

    Yes

    certificate providing authority

    State Bank of India

    certificate fees

    ₹12,480

    The syllabus

    Module 1: Thought Leadership: The Concept

    • 1.1 What is Thought Leadership?
    • 1.2 Who is a Thought Leader?
    • 1.3 Background and importance
    • 1.4 What Thought Leadership is not!

    Module 2: Thought Leadership: Types and Formats

    • 2.1 Types of Thought Leadership
    • 2.2 Forms and examples of Thought Leadership
    • 2.3 Thought Leadership: Life Cycle of an Idea

    Module 3: Thought Leadership: The Mechanism

    • 3.1 Sources of Thought Leadership
    • 3.2 How Thought Leadership works
    • 3.3 Components of Thought Leadership

    Module 4: Thought Leadership: Strategy and Planning

    • 4.1 Why strategy?
    • 4.2 Contents of a Thought Leadership strategy
    • 4.3 Planning models

    Module 5: Thought Leadership: Dos’ and ‘Don’ts

    • 5.1 Elements of success
    • 5.2 Constraints and mistakes

    Instructors

    Mr Subrat Kumar Sundar Ray

    Mr Subrat Kumar Sundar Ray
    Deputy General Manager
    State Bank of India

    Diploma, Other Bachelors, Other Masters

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