Growth Product Manager

BY
Udacity

Learn growth strategies for product management with Udacity Growth Product Manager Course. Drive products to the next level of scale, profitability, and impact.

Lavel

Intermediate

Mode

Online

Duration

2 Months

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Learning efforts 10 Hours Per Week

Course overview

The Growth Product Manager is a comprehensive three-course programme enabling you to hone fundamental product management skills, including monetisation of products, and customer acquisition. 

The Udacity Growth Product Manager Nanodegree Programme focuses on preparing you to take on the roles and duties of a Growth Product Manager in your organisation. The Growth Product Manager certification course strategically covers acquisition and growth strategies to optimise the operations in an organisation. The curriculum further enables you to gain skills for enhancing customer lifetime. The third and final portion of the programme allows you to develop skills to make your digital product profitable.   

Moreover, through this Growth Product Manager Nanodegree training programme, you will be industry-ready. You will achieve fluency in coordinating and executing major growth programs in your organisation. Also, you will learn revenue funnel optimisation. Further, as the Growth Product Manager certification course has a flexible learning plan, you can go about your training and learning with absolute flexibility. Your learning output will be supported by Udacity’s progress tracker and custom study plans.

The highlights

  • Two months course
  • Self-paced learning
  • Student progress tracker
  • Real-world project
  • Resume services
  • Project review
  • Quiz based
  • Interview preparations
  • Custom study plan

Program offerings

  • Custom study plan
  • Self-directed programme
  • Flexible learning
  • Student workspaces
  • Progress tracker
  • Student community
  • Career services
  • Real-life projects
  • Technical mentor support
  • Career coaching

Course and certificate fees

certificate availability

No

Eligibility criteria

To pursue the Growth Product Manager Nanodegree Programme by Udacity, it is ideal to have prior experience as a Product Manager. Further, the ideal candidate must possess scoping business requirements, work with KPI basics, and raw data analytic skills.

Certificate Qualifying Details

Candidates must submit a project based on which they will receive the certificate.

What you will learn

Knowledge of product management

After completing the Udacity Growth Product Manager Nanodegree Programme, you will acquire the following skills: 

  • Build and optimize growth loops and acquisitions funnels.
  • Gain the ability to identify the core organizational customers to perform analysis of strategies for making improvements.
  • Learn to perform the utilization of market trends, customer feedback, and telemetry data for building the optimal acquisition funnel.
  • Capability to perform niche and target market expansion.
  • Gauge the time-to-value and B2B and B2C user friction to build and amplify engagement using the activation and retention theories.
  • Understand and perform the determination of optimal pricing plans using monetisation strategies.
  • Learn to enhance customer engagement by boosting the feature-adoption and use cases of your product.
  • Gain the ability to develop a path-to-purchase by leveraging practical examples that enables lead conversion.

The syllabus

Growth and Acquisition Strategy

  • Growth and Acquisition strategy 
  • Growth loops and Acquisition funnels
  • Measure and optimise Acquisition performance
  • Define the Channel and Audience
  • A/B testing at scale
  • Project 1- Unleash growth “to the Clouds”

Activation and Retention Strategy

  • Sign-up flow optimization
  • Define the Activation funnel
  • Conduct retention cohort analysis
  • Analyze impacts of Churn Rate
  • Project 2- Let it Grow

Monetisation Strategy

  • Monetization fundamentals
  • Buyer targeting
  • Path to purchase
  • Premium value
  • Pricing
  • Project 3- Priceless Penny

Admission details

Follow these simple steps to enrol in Growth Product Manager Nanodegree:

Step 1. Go to the course page.

Step 2. Click on the “Enrol Now” button or select the “Get Started” tab.

Step 3. Select the payment plan and click on the “Quick Checkout” option.

Step 4. Enter an email address.

Step 5. Proceed to make the fee payment by clicking on the checkout tab. 

Step 6. Choose a payment mode and you are done. 


Filling the form

Visit the Udacity website for enrolling in the Growth Product Manager programme.  Look on the website for the Growth Product Manager certification course name or else search in the search bar. Then in the provided field, enter your email address and select a payment plan. Finally, continue with the process of checkout and choose the form of payment. Continue with the checkout for completing the enrolment process.

How it helps

The Growth Product Manager Nanodegree by Udacity is a specialisation programme that enables you to develop top-notch product management skills. You can boast an in-depth understanding of the growth and acquisition strategies that will allow you to achieve statistically considerable outcomes. Furthermore, you will gain expertise in understanding the nuances of customer behaviour psychology, market segmentation and saturation, and principles of successful niche domination.  

Moreover, the Growth Product Manager certification course curriculum for the Growth Product Manager programme is designed by industry professionals for future industry professionals. Through the constant guidance of the instructors who are currently working in leading positions in top firms, you will experience world-class learning through personalised learning plans. By the end of the Growth Product Manager certification course, you will achieve expertise in all major concepts, principles, and techniques associated with the various components of growth product management.  Also, through the projects, you will gain hands-on training experience to bolster your learning efforts.

Instructors

Ms Katherine Wu
Product Manager
Freelancer

B.E /B.Tech

Mr Shiv Patel

Mr Shiv Patel
Senior product manager
Freelancer

Mr Rizwan Ansary
Instructor
Freelancer

FAQs

What is the admission criteria for the Growth Product Manager Nanodegree?

No specific application process exists for the Nanodegree programme. Regardless of your previous background and experience, you can apply for admission in the Growth Product Manager programme.

What is the time duration of Udacity Nanodegree programme- Growth Product Manager course?

As the Growth Product Manager is self-paced, you can complete the programme per your comfort and speed. However, an estimated three months are sufficient to successfully conclude the programme if you devote ten hours every week.

How are the projects reviewed?

Udacity has an active reviewer network that is responsible for reviewing the course projects. You will be provided with personalised feedback on your project with other industry best practises, resources, and practical tips to improve.

Why should I pursue the Growth Product Manager Nanodegree Programme?

After completion of the Udacity Growth Product Manager, you will be skilled to assume the position of growth product manager and other key roles in your organisation associated with product growth. You will gain mastery in catering to B2B and B2C products for the consumers and thus, have a wide range of growth opportunities. 

Does the programme curriculum cover calculation of lifetime value and related metrics?

Yes, the Udacity Growth Product Manager Nanodegree Programme covers the lifetime value calculation, along with the customer acquisition cost and the cost per acquisition, among others. Enrol in the Nanodegree programme to learn more. 

Similar Courses

Advanced Certificate Product Design & Management a...

OHSC

200 Hours Online
Intermediate
£10 £99

Certificate in Product Management Quality Licence ...

OHSC

200 Hours Online
Intermediate
£10 £99
Data Product Manager

Data Product Manager

Udacity

4 Months Online
Intermediate

Courses of your Interest

Business Models for Innovative Care for Older Peop...

University of Copenhagen, Copenhagen via Coursera

Online
Intermediate
Free
Leadership in Interprofessional Informatics

Leadership in Interprofessional Informatics

University of Minnesota, Minneapolis via Coursera

3 Weeks Online
Intermediate

How Artificial Intelligence Can Support Healthcare

University of Groningen, Groningen via Futurelearn

4 Weeks Online
Intermediate
Free
How to Create and Implement a Business Strategy

How to Create and Implement a Business Strategy

Coventry University, Coventry via Futurelearn

10 Weeks Online
Intermediate
How to Become an Entrepreneur from Design Thinking...

How to Become an Entrepreneur from Design Thinking...

Coventry University, Coventry via Futurelearn

10 Weeks Online
Intermediate
Systems Thinking for Sustainability Complex System...

Systems Thinking for Sustainability Complex System...

Except Integrated Sustainability via Futurelearn

12 Weeks Online
Intermediate
Project Management and its Role in Effective Busin...

Project Management and its Role in Effective Busin...

Coventry University, Coventry via Futurelearn

10 Weeks Online
Intermediate
Microsoft Business Applications Dynamics 365 and P...

Microsoft Business Applications Dynamics 365 and P...

CloudSwyft Global Systems, Inc via Futurelearn

18 Weeks Online
Intermediate
Quality Improvement in Healthcare the Case for Cha...

Quality Improvement in Healthcare the Case for Cha...

University of Bath, Bath via Futurelearn

6 Weeks Online
Intermediate
Free
Coaching Skills Sports Coaching and Leadership

Coaching Skills Sports Coaching and Leadership

Deakin University, Melbourne via Futurelearn

10 Weeks Online
Intermediate

More Courses by Udacity

Linear Algebra Refresher

Udacity

4 Months Online
Intermediate
Free
How to Build a Startup

How to Build a Startup

Udacity

Online
Intermediate
Free

Introduction to Theoretical Computer Science

Udacity

2 Months Online
Intermediate
Free

Software Testing

Udacity

1 Month Online
Intermediate
Free

Software Debugging

Udacity

2 Months Online
Intermediate
Free

Full Stack JavaScript Developer

Udacity

4 Months Online
Intermediate

Cloud Computing for Business Leaders

Udacity

4 Weeks Online
Intermediate

Cloud Native Application Architecture

Udacity

4 Months Online
Intermediate

Introduction to Machine Learning

Udacity

10 Weeks Online
Intermediate
Free

Introduction to Artificial Intelligence

Udacity

4 Months Online
Intermediate
Free

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books