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    Account Based Marketing ABM 2024 B2B Marketing Strategy

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 499 3499

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 499  ₹3,499
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • About the course
    • Objective and Outcome
    • What is Account Based Marketing? and it’s definition.
    • Do you really need ABM?

    Getting Started With ABM

    • ABM vs Demand Generation
    • ABM Terminologies
    • Types of ABM
    • What are the benefits of ABM? - Best Marketing Strategy
    • Getting Started with ABM

    Sales and Marketing Alignment

    • Key to Success
    • How does alignment work?
    • Setting Measurable Goals

    Target Account Selection

    • Account Selection
    • ICP
    • Setting the Accounts on FIRE
    • Selecting the Target Accounts
    • Segmenting the Target Accounts
    • Develop Account Insights
    • How to Build a Real List?

    Marketing Programs - Part 1

    • Generating the Relevant Content
    • Attracting and Engaging in ABM
    • Omnichannel Campaigns
    • Convert and Expand
    • Media Based Advertising vs Account Based Advertising
    • ABM Content
    • Understanding Pain Points
    • Copywriting Basics

    Marketing Programs - Part 2

    • ABM Advertising Platform - Tool
    • ABM and Search Engine
    • Tools for your SEO
    • Custom Audience Advertising
    • Tracking accounts and Contacts on your website

    Measurement

    • What is Measurement in ABM?
    • Measurement Metrics
    • Reporting to Board
    • Reporting - Tool

    ABM Technology

    • What is ABM Technology and what are technologies you need it?
    • ABM Technology Features Checklist
    • One Super tool for your ABM - Hubspot
    • 6 Reasons Why Hubspot is Perfect for Your ABM Strategy
    • Utilising the Free features of Hubspot

    Account Based Selling

    • Account Based Selling - Introduction
    • LinkedIn Sales Navigator
    • Social Media Scheduler
    • Sales Engagement Platform

    Piloting ABM

    • ABM Maturity
    • Limitations of ABM
    • Example: Simple ABM Flowchart
    • Implementing ABM
    • Assessment
    • List of tools for your Successful ABM Journey - Bonus Lecture

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