Business Fundamentals: Corporate Strategy

BY
Udemy

Get the knowledge necessary to comprehend the conditions that must be met to be successful in business.

Mode

Online

Fees

₹ 4099

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Business is the process of earning a living or making money via the production or sale of goods. Also, it is "any activity or enterprise undertaken for profit. The owner of the business is responsible and liable for obligations incurred by the business despite the existence of a business name. If the company incurs debts, the creditors may seize the owner's personal property. A company organisation does not permit corporate tax rates. The proprietor is directly taxed on all business income. The phrase is also frequently used colloquially to refer to a corporation or cooperative. Business Fundamentals: Corporate Strategy certification is made available by Udemy to those who are interested in finding out what it takes to be a successful entrepreneur.

Business Fundamentals: Corporate Strategy online training includes three hours of video, one article, five downloadable resources, one practice test, and a digital certificate upon course completion.

Business Fundamentals: Corporate Strategy online syllabus consists of fundamentals, strategy, industry life cycle model, five forces model, game theory, competitive advantage, competitive strategy, leadership strategy, types of growth strategies, SWOT framework, and tesla's mission and vision statements.

The highlights

  • Full Lifetime Access
  • Three Hours of Video
  • One Article
  • Five Downloadable Resources
  • Access on Mobile and TV
  • Certificate of Completion

Program offerings

  • Online course
  • Learning resources
  • 30-day money-back guarantee
  • Unlimited access

Course and certificate fees

Fees information
₹ 4,099
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Business Fundamentals: Corporate Strategy certification course, the aspirant will be able to carry out a competitive study, and examine the industry's structure using the five forces model. The aspirant will discover the bargaining positions of suppliers and customers, as well as the competitive threat posed by existing and potential new entrants to the market. The candidate will learn to put game theory to use, observe how rivals act and zero in on how businesses gain a leg up in the market. Participants will learn about the benefits of vertical and horizontal integration, how to conduct a SWOT analysis, and the fundamentals of the three primary competitive strategies like cost leadership, differentiation, niche, and strategic business management.

The syllabus

Introduction - What does the course cover? - Welcome onboard!

  • What does the course cover?

The fundamentals - Why companies need a Strategy and how a Strategy helps firms

  • Why companies need a Strategy
  • Distinguishing Corporate and Business Strategy
  • The Mission, Goals, and Values statements

The industry life cycle model - an invaluable tool for practitioners

  • Introducing the industry life cycle model
  • Here is why you need to know about the industry lifecycle model
  • A new industry is born - The Introduction stage
  • The growth stage - Sales are ramping up
  • The maturity stage - It's time to make some money
  • The decline stage

The five forces model: you need this model before investing in an industry

  • The five forces model - An invaluable tool for practitioners
  • The threat of new entrants
  • The threat of substitute goods
  • Competitor analysis
  • Managing the relationship with suppliers
  • The bargaining power of clients
  • Applying The Five Forces model in practice

Game theory applied in a corporate context

  • The essence of zero-sum games
  • Game theory and why it is useful in Strategy
  • Understanding the Prisoner's dilemma and its implications in the business world
  • Gametheory shown in practice

Understanding the concept of competitive advantage

  • Internal decision making
  • Introducing the company life cycle model
  • What is a competitive advantage and why companies need it
  • Acquiring a sustainable competitive advantage
  • The fundamental role of resources and capabilities
  • Acquiring a competitive advantage

Competing with the other companies in the industry: Choosing a competitive model

  • Focusing on Competitive strategy
  • The cost leadership strategy - sell cheap
  • Differentiation - Be different
  • Niche strategies - serve a specific sub-segment of people in the best way
  • Hybrid strategies and why they can be dangerous

The types of growth strategies used by companies

  • The main types of growth strategies
  • Organic growth - building a solid foundation and growing from the inside
  • Inorganic growth - Using the potential of M&A to acquire third party companies
  • Growing horizontally
  • Growing vertically

The SWOT framework

  • SWOT analysis - a useful framework for strategic analysis
  • SWOT analysis in practice - analyzing Starbucks

Tesla - practical case study

  • Tesla's mission and vision statements
  • Industry analysis - The electric vehicles market
  • More than an auto producer
  • Tesla - Porter's five forces
  • The company life cycle model
  • Why is Tesla (today) so very similar to Apple (10 years ago) ?
  • The relationship between Tesla and SpaceX
  • Tesla competitive advantages
  • Tesla SWOT analysis
  • Completing 100%

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