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    Business Fundamentals: Marketing Strategy

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 599 3999

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 599  ₹3,999
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Welcome! Introduction to Marketing Strategy and Management

    • Market Strategy and Management: What does the course cover?
    • Introduction to Marketing
    • Why companies need Marketing?
    • Who chooses a career in Marketing?
    • Understanding the essential types of processes we have in Marketing
    • Marketing - An introduction

    Creating a Successful Marketing Strategy

    • Using a Marketing Plan - An essential tool for all marketeers
    • Understanding customers and what drives their behavior: needs, wants, & demands
    • Making sound business decisions: leveraging marketing research
    • Going through the various stages of marketing research
    • Learn how to collect primary data for marketing research
    • Client segmentation - The right way to address client needs
    • Selecting a target customer group
    • Marketing - Creating a successful Marketing Strategy

    Shaping the Marketing mix

    • The fundamental concept we want you to learn - The 4Ps of Marketing
    • Marketing - Shaping the Marketing mix

    Shaping the Marketing Mix - Product decisions

    • What is important when we talk about a company's products?
    • Classifying a firm's products
    • Understanding and taking advantage of the usual product lifecycle
    • The importance of product branding
    • The exterior matters - product packaging
    • Marketing - Shaping the Marketing Mix - Product decisions

    Shaping the Marketing Mix - Pricing decisions

    • Understanding the factors shaping product pricing
    • A good Marketing Manager has an idea about the demand curve of their product
    • Break-even calculations: a valuable planning tool
    • Marketing - Shaping the Marketing Mix - Pricing decisions

    Shaping the Marketing Mix - Place decisions

    • The best way to organize product distribution
    • The various types of distribution channels
    • E-commerce: the fastest growing distribution channel for the last decade
    • Marketing - Shaping the Marketing Mix - Place decisions

    Shaping the Marketing Mix - Promotion decisions

    • Why do we need to promote our products?
    • Setting up an effective marketing campaign
    • The growing importance of social media
    • Marketing - Shaping the Marketing Mix - Promotion decisions

    Setting Up a Dynamic Marketing Mix

    • The four Ps of Marketing in a dynamic environment

    Marketing decisions that are crucial in the long run

    • How to work with a Marketing budget
    • Monitoring of Key Performance Indicators (KPIs)
    • Short and long term Marketing goals
    • An invaluable tool for experienced marketeers: Customer Lifetime Value (CLV)
    • Case study: Coca-Cola and Christmas
    • Marketing decisions that are crucial in the long run

    Tesla's marketing strategy- Case Study

    • Intro to Tesla marketing
    • Tesla's segmentation problem
    • A proof of Tesla's brand strength
    • Tesla's pricing
    • Before or after savings?
    • Federal tax incentives for EVs
    • Tesla's distribution strategy
    • Bonus lecture

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