Business Model Innovation: Differentiate & Grow Your Company

BY
Udemy

Mode

Online

Fees

₹ 4099

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course and certificate fees

Fees information
₹ 4,099
certificate availability

Yes

certificate providing authority

Udemy

The syllabus

Introduction to the course

  • Introduction to the course. What is this all about?
  • Bonus: Uber innovation model

Introduction to Business Models

  • Case Studies of Famous Companies + Facebook Group for the Course
  • Introduction to the Business Model Canvas with Twitch.tv
  • Who are your Customers? + Exercise
  • What is the Value Proposition and how to define it
  • Define your Sales & Delivery Channels
  • How do you manage your Customers Relationships?
  • Making money: The Revenue Streams
  • Internal Operations: What are your Key Resources?
  • What are your Key Activities?
  • Who are your Key Partners?
  • Understand your Cost Structure
  • Conclusion & Recap

How to Design Innovative Business Models - Introduction

  • How do Startups Disrupt Markets and Take Out Big Players?    
  • Examples of Disruptive Startups and How They Did It
  • Bonus: Airbnb innovation model

Product and Design Innovation - The most common type and the new emerging type

  • The most common (and difficult) type of innovation: just a "Better Product"
  • Introduction to innovative design - The reason behind Tinder and Uber success
  • Improve how a product looks - A better visual design for physical products
  • Improve interfaces - Better design for Websites & Online Software
  • Improve interfaces - Better design of Mobile Apps
  • Design innovation - Halfway recap
  • Improve the Customer Experience for "offline" businesses
  • Improve the User and Customer Experience for websites
  • Improve the User Experience design for Mobile Apps
  • Recap of Design Innovation
  • Recap & Brainstormer's Cheatsheet - What to Remember about Offering & Design
  • Bonus: Tesla Innovation Model
  • A short interruption

Customer Innovation: Customer niches, Sales & Delivery Channels, Marketing

  • Disrupting Customer Relationships - Introduction
  • New ways to acquire your first-time customers
  • Innovative ways to keep and grow existing customers
  • Customer relationships - Conclusion
  • Recap & Brainstormer's Cheatsheet - What to Remember about Customer Engagement
  • Disrupting Customer Segments - Introduction
  • Focusing on an underserved market niche
  • Creating a full new customer segment from scratch
  • Recap & Brainstormer's Cheatsheet - What to Remember about Customer Niches
  • Disrupting Sales & Delivery Channels - Introduction
  • Disrupt the delivery channels of physical products
  • Delivery of digital products + recap
  • Digital Sales Channels
  • Physical Sales Channels
  • Channels Disruption - Conclusion
  • Recap & Brainstormer's Cheatsheet - What to Remember about Channel Innovation

Resource-driven Innovation: How to optimize and innovate on your processes

  • New Product Development techniques
  • Innovative Production techniques
  • Case Study: Automation for Small & Medium Companies (Part 1)
  • Case Study: Automation for Small & Medium Companies (Part 2)
  • How to Find the Best Strategies for Any Business - Reverse Engineering Process
  • Recap & Brainstormer's Cheatsheet - What to Remember about Process Innovation

Revenue Model Innovation - How innovative revenue streams can generate growth

  • Disrupting Revenue Models - Introduction
  • Subscription models
  • Freemium and Micropayments
  • Advertising
  • Affiliates and Franchising
  • Revenue Models End and Recap
  • Recap & Brainstormer's Cheatsheet - What to Remember about Revenue Models
  • Share your own stories of innovative business practices!

Purchasing Psychology - Reasons why people buy stuff

  • Necessity: Products that you need in your everyday life
  • Loss Aversion: Not paying will result in a hassle or disadvantage
  • Fear: Protect yourself from danger and accidents
  • Convenience: Solve problems and save time
  • Pleasure: Humans love to enjoy life
  • Belonging and Vanity: Need for relationships and social status
  • Scarcity: Rarity increases value

Bonus Content

  • Bonus Lecture : What to do now

Instructors

Mr Paul N

Mr Paul N
Instructor
Freelancer

Ms Olena T

Ms Olena T
Founder
Udemy

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