The Complete Facebook Ads Masterclass

BY
Udemy

Master the concepts and strategies involved with Facebook ads to sell more products, and services, and grow your business through marketing and advertising.

Mode

Online

Fees

₹ 599 4099

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Facebook ads can help an organization in boosting the exposure of their Facebook posts and drive traffic to their core online content, whether it's foundational element site content, simple ad copy, or blog posts. Facebook ads can be targeted to increase site traffic, impressions, and even click-through rate. The Complete Facebook Ads Masterclass 2022 online certification is developed by Robin & Jesper - Instructors in Digital Marketing & Business and is offered by Udemy

The Complete Facebook Ads Masterclass 2022 online course is a comprehensive program that contains more than 13.5 hours of video lectures along with 4 articles and 18 downloadable resources aimed at assisting applicants in mastering the concepts involved with Facebook ads to create ad campaigns. The Complete Facebook Ads Masterclass 2022 online training covers topics such as sales psychology, conversion tracking, ad cost, and ad ROI, as well as various types of ads such as collection ads, retargeting ads, dynamic ads, e-commerce ads, and more.

The highlights

  • Certificate of completion
  • Self-paced course
  • 13.5 hours of pre-recorded video content
  • 4 articles 
  • 18 downloadable resources

Program offerings

  • Online course
  • Learning resources
  • 30-day money-back guarantee
  • Unlimited access
  • Accessible on mobile devices and tv

Course and certificate fees

Fees information
₹ 599  ₹4,099
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Knowledge of google ads

After completing The Complete Facebook Ads Masterclass 2022 certification course, applicants will gain a solid understanding of the concepts associated with Facebook ads and will acquire the knowledge of the techniques useful to create ad campaigns on Facebook. Applicants will explore various types of ads including dynamic ads, collection ads, retargeting ads, and e-commerce ads as well as will acquire an understanding of the fundamentals involved with conversion, conversion tracking, copywriting, ad costs, and return on investment. Applicants will also learn about strategies to deal with traffic and audience.

The syllabus

Introduction

  • Facebook Ads Explained

Create Your Ad Campaign

  • Getting Started
  • Facebook Ads Objectives
  • Facebook Ads Structure
  • FAQ

Create Your Ad Set

  • Locations & Demographics
  • Detailed Targeting
  • Languages
  • Connections
  • Placements
  • Specific Mobile Devices & Operating Systems
  • Optimization for Ad Delivery
  • Cost Control
  • Budget & Schedule
  • Delivery Type

Design Your Ad

  • Format
  • Add an Instant Experience
  • Media
  • Multiple Placements
  • Text & Links
  • Build a URL Parameter
  • Facebook Pixel
  • Review
  • Overview 1
  • Overview 2
  • View Charts
  • Quick Editing
  • Quick Creation
  • A/B Test
  • Campaign Tags
  • Rules
  • Breakdown
  • Reports
  • Bulk Manage
  • Business Manager

Your Audience

  • Audiences Explained
  • Audience Insights
  • Website Custom Audience
  • Email Custom Audience
  • Video Custom Audience
  • Instagram Custom Audience
  • Lead Form Custom Audience
  • Events Custom Audience
  • Facebook Page Custom Audience
  • Shopping Custom Audience
  • Lookalike Audience
  • How to Use Audiences

Different Types Of Ads

  • Creative Hub
  • Conversion Ads
  • Video Ads
  • Lead Generation Ads
  • Offer Ads
  • Local Awareness Ads
  • Messenger Ads
  • Catalog Sales Setup
  • Catalog Sales Ads

eCommerce Ads

  • Ecommerce Strategy
  • Install Facebook Pixel (Shopify)
  • Install Facebook Pixel (WooCommerce)
  • Create Your First Ad
  • Detailed Targeting
  • Finish the Ad
  • Ad Sets
  • Scale or Stop
  • Scale It
  • Ads Library
  • Ads Manager
  • Catalog Setup
  • Dynamic Retargeting
  • Thank You

Sales Psychology

  • Reciprocity
  • Curiosity
  • Scarcity
  • Social Proof
  • The 3 Boxes
  • Buyer Persona

Copywriting

  • What Is Copywriting?
  • Benefits vs Features
  • Know What You're Selling
  • Know Who You’re Selling To
  • Three Keys
  • Writing Personalities
  • It's Never Time or Money
  • Headlines
  • Subheads
  • Use Persuasion
  • Use Power Words
  • The Steps To a Perfect Story
  • The AIDA Model
  • Remove Writer's Block
  • Call- To-Action
  • How To Call-To-Action
  • Recap
  • Copywriting Assignment
  • Copywriting Assignment - Answers

Bonus Lecture

  • Bonus Lecture

Instructors

Mr Robin
Instructor
Freelancer

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