- What is This Course About?
- How to Get the Most Out of the Course
Content is King: Writing Killer Content for Web & Marketing
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Content strategy is a relatively new subfield within the digital domain. User experience (UX), interface design, web development, SEO, content marketing, public relations, and traditional "offline" marketing all share common ground. Content marketing begins with the identification of customer requirements. The information can then be presented in various formats, such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question-and-answer articles, photographs, blogs, etc. Web content management necessitates the continuous delivery of large quantities of content, preferably in accordance with a content marketing strategy. Content is King: Writing Killer Content for Web & Marketing certification is made available by Udemy to candidates who want to develop content ideas for the web.
Content is King: Writing Killer Content for Web & Marketing online training comprises three hours of video streams, four articles, and one downloadable resource are included. Participants who finish the course will have indefinite virtual access to the materials as well as a digital completion certificate.
Content is King: Writing Killer Content for Web & Marketing online classes include how to develop killer content ideas for the web, ways to develop your content, edit the content, keyword research and decide on keyword relevance, and how to write killer content for website homepages
The highlights
- Three Hours of On-Demand Video
- Full Lifetime Access
- One Downloadable Resources
- Four Articles
- 4.5 Hours of Video Learning
- Access on Mobile and TV
- Certificate of Completion
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
Course and certificate fees
Fees information
certificate availability
Yes
certificate providing authority
Udemy
What you will learn
Content is King: Writing Killer Content for Web & Marketing certification course, the aspirant will master developing killer ideas for the web like brainstorming checklists, live brainstorming sessions, and keyword research tools. The candidate will learn different types of ways to improve the content by using voice and tone. The aspirant will acquire knowledge about keyword research and deciding on keyword relevance, using keywords in all of the content to get it found as well as writing killer website homepages, writing killer "about me" pages, and writing killer "products" and services pages
The syllabus
What is This Course About and How Can You Get the Most Out of It?
How to Develop Killer Content Ideas for the Web
- Introduction to the Different Types of Content - Blogs, Websites and eBooks
- Brainstorming to Develop Content Ideas
- Example of a Live Brainstorming Session
- Brainstorming Checklist
- Powerful Keyword Research Tools
- Using Forums and Websites to Deepen Your Research
- Injecting Passion and Experience into Your Content
- Know the Difference Between Evergreen and Trending Content
- Understanding Your Audience
3 Ways to Make Your Content Killer That You Can Use Right Now
- How to Create Valuable Content
- Using Voice and Tone to Improve Your Content
- Examples of How to Use Voice in Your Writing
- Examples of How to Use Tone in Your Writing
- Flow - 7 Common Issues with Flow and How to Correct Them
- Example of Nonsensical Run-on Sentence vs. Broken Up, Clear Writing
- How to Improve Flow in Your Content
- Examples of How to Improve Flow in Your Content
Edit Your Killer Content to Make it Even Better
- Edit Your Killer Content to Make it Even Better
It's (almost) All About Keywords
- Keyword Research and Deciding on Keyword Relevance
- Using Keywords in All of Your Content to Get it Found
Websites - How to Write Killer Content Specifically for Websites
- Writing Killer Website Homepages
- Writing Killer "About Me" Pages
- Writing Killer "Products" and "Services" Pages
Coupons and Course Summary
- Conclusion
- Free Ebook - Content is King
- How to Get Your Course Certificate
- Learn More - Other Courses by Steve McDonald (bonus lecture)